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R&D Topic 2: Attaining the Goal of “Comfort” through “Long-Lasting Fragrance” Technology |
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Kaori to Deodorant no SOFLAN (SOFLAN with Fragrance and Deodorant) |
Kaori to Deodorant no SOFLAN (SOFLAN with Fragrance and Deodorant) Aroma Rich |
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The fabric softener market is expanding year by year. Since 2005, the point that consumers emphasize the most when purchasing softeners is “a good fragrance.” The emphasis placed on this quality even exceeds “softness after drying,” which is the basic function of fabric softeners.*1 In addition, the number of consumers who want the fragrance to last as they wear their clothing is increasing.*2
To give clothing a lasting and pleasant fragrance after using softeners, Lion emphasizes three points in its related R&D activities. |
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| (1) Development of Lasting Fragrances |
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Fragrances comprise a top note (a light fragrance that is sensed at first), a last note (a fragrance that comes later), and a middle note (a fragrance between the top note and the last note). Fragrances that are long lasting make use of this transition over time and feature the best balance of these fragrance notes.
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| (2) Ultraminiaturization of Softener Molecules |
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To make fragrances last longer, it is necessary to have the fragrance ingredients attach themselves to the texture of the fabric surface. Lion has decreased the size of these softener particles to about 150 nanometers to enable the fragrance contained in the softener to penetrate and be absorbed in every thread of the fabric. |
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| (3) Refining Technology for Softener Ingredients |
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The raw material for softeners is usually cow fat, but, to create “comfortable fragrances,” we used palm oil as a raw material, and, using our original processing method, we remove impurities and bad-smelling substances to bring forth the proper comfortable essence of the fragrances.
These technologies for long-lasting fragrances are useful not only in softeners but also in laundry detergents.
Looking ahead, as part of our activities to give consumers enhanced “comfort,” which is the key word of our product development, we will proceed aggressively with our R&D in fragrances. |
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*1 2010 INTAGE Inc., SRI Survey
*2 Based on Lion research |
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