Packaging and containers play a number of important roles. They are the face of Lion’s products, serving to convey the product’s appeal to customers. They are a tool, providing convenient functions in users’ everyday lives. After use, they represent material resources through recycling. Similarly, packaging and container developers must play a number of roles, including designer, researcher, engineer and consumer. Our goal is to implement universal design that makes products easy for consumers to use, achieve environment-friendly design that uses fewer resources and is readily recyclable, and achieve effective emotional design that will appeal to and excite consumers, all while providing products at a reasonable price point. To meet this goal, we our research focuses mainly on consumer surveys, packaging materials science, three-dimensional computer aided design (3D-CAD) container design, design assessment using computer aided engineering (CAE), and packaging materials evaluations and sensory evaluations using mockups and actual products.
Fragrances and Flavors
Fragrances and flavors are an important aspect of products in terms of helping customers live comfortably and enjoyably and making Lion products stand out in the market. We create fragrances and flavors using aroma blending and evaluation technologies and Kansei engineering, supporting product development from a specialized perspective. Aroma blending is a highly specialized area of expertise, requiring the memorization of thousands of fragrance ingredients and extensive training, all of which is used to combine ingredients to create new aromas. In recent years, we have used measurements of changes in brain function and the autonomic nervous system to evaluate and analyze how the fragrances of various products make users feel. Based on this, we are able to develop fragrances that are objectively more pleasant for users. In these and other ways, Lion researches the physiological and psychological effects of fragrances and flavors. In addition to researching pleasing aromas, we use our precise analytical technologies to examine unpleasant smells in order to provide solutions that help address consumers’ everyday odor-related problems, such as the musty smell of clothing dried indoors, body odor and bad breath.
Environment and Safety
Lion takes its responsibility for providing customers with peace of mind through safety evaluations based on scientific evidence extremely seriously. We conduct wide-ranging safety assessments of the effects of Lion products and their raw materials on people and the environment, applying technologies related to living organisms, including those in the fields of molecular biology and physiology. These assessments ensure that customers can use Lion products with confidence. In addition to performing evaluations, Lion is involved in the development of safety assessment technologies, such as alternatives to animal testing.
The importance of safety evaluation and confirmation is the same worldwide. Lion takes a global perspective as it aggressively gathers and analyzes safety data from in and outside Japan and uses such data in actual safety evaluations. At the same time, Lion actively participates in various industry associations, cooperating to help solve problems.
In analytical technology research, a broad perspective spanning various fields as well as the deep insight of specialists is needed to correctly interpret analytical data. Analysis is indispensible to the development of all Lion products, from household products to pharmaceuticals and chemicals. In the early stages of product development, for example, analytical technologies are used to verify, with scientific rigor, the characteristics of the grime that the product targets and the mechanisms of action of the main product ingredients. Gathering information is also one of our key duties. For example, we collect information related to analytical chemistry, microbiology and other fields for use in determining the cause of problems that arise in manufacturing processes or addressing quality issues raised by customers. In addition, we strive to cultivate expert human resources who can support product development from a specialized perspective.