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- History of Environmental Activities -
1967 Commenced sales of Dash laundry detergent with the highly biodegradable surfactant AOS
1971 Established the Environmental Problems Countermeasures Committee
Launched Environmental Health Research Office
1973 Developed and commenced sales of Seseragi phosphate-free detergent
1975 Launched Blue Dia and other low-phosphate laundry detergents
1980 Commenced sales of fully phosphate-free Murin Top detergent
1988 Commenced sales of high performance High Top compact detergent
1989 Established Lion Oleochemical Co., Ltd. to manufacture highly biodegradable surfactants from palm oil
Commenced sales of Mama Pockety dishwashing detergent in recycled PET bottles
1990 Launched the Environmental Action Promotion Committee
1991 Commenced sales of Charmy Green dishwashing detergent made primarily of plant material
Commenced sales of Spark laundry detergent, whose primary component is MES, a highly biodegradable surfactant made from palm oil
Launched the Environmental Security Conference, an inter-divisional organization to deal with safety, disaster prevention, and chemical substance management
1992 Commenced sales of Shokubutsu-Monogatari(Plant Story), a beauty soap made primarily of plant material
Commenced sales of Natera dishwashing detergent in a pouch for refill
1993 Promulgated a voluntary action plan on conserving the global environment (VPE)
1995 Promulgated Basic Guidelines on Environmental Management
1996 Awarded the Minister of International Trade and Industry Award as a consumer-oriented excellent company
1997 Joined Japan Responsible Care Council (JRCC)
Commenced sales of Charmy Compact dishwashing detergent in a thin-walled bottle for refill
Inaugural issue of the Environmental Activities Report published
1999 Began packaging Shokubutsu-Monogatari (Plant Story)Body Soap in a lightweight, ribbed, pump-type bottle
2000 Began packaging Top and Blue Dia detergents in lightweight pillared containers
2001 Promulgated the First Medium-Term Environmental Management Plan
Received simultaneous ISO14001 certification for all factories
2002 Achieved zero emissions at all factories (1999 - Tokyo, Odawara; 2000 - Akashi, Isehara)
Published environmental accounting results
2003 Revised environmental policy
Promulgated the Second Medium-Term Environmental Management Plan
2004 Established Environmental Conservation Office
Environmental Action Promotion Committee changed its name to Environmental Conservation Committee
Renewed ISO14001 certifications en bloc
2005 Joined Team-6%,a national project to accomplish the goal of reducing greenhouse gas emissions by 6%, the target that Japan commited in the Kyoto Protocol.
2006 ECO LION Declaration
Participated in Roundtable on Sustainable Palm Oil (RSPO)
Revised the Environmental Guidelines
Opened Lion Eco Green Garden on top of the head office building
Established Lion Eco Standards as new environmentally friendly criteria for products
2007 Presented with the 16th Grand Prize for the Global Environment Award
Established the Three-Year Medium-Term Environmental Plan (2007–2009)
2008 Commenced aquatic environment protection efforts through the "Japan Clean Water Foundation" in cooperation with the Japan River Association
Selected in the global SRI (socially responsible investing) index, FTSE4Good Global Index
Participated in the "Eco First Program" proclamation of goals for environmental protection activities by a Top-runner company in environmental friendliness, founded by the Ministry of the Environment
2009 Lion introduced an e-waste management system
Lion participated in the Eco First Promotion Conference
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