|
- History of Social Activities - |
| 1900 |
Introduced program
of donations to charity for each empty Lion toothpaste bag returned |
| 1905 |
Koishikawa
Factory volunteers donate to victims of poor harvest in Tohoku
district |
| 1913 |
First
oral hygiene lecture held |
| 1918 |
Oral
hygiene training for school teachers held |
| 1919 |
Contributed
dental facilities to schools, preschools, and community centers |
| 1921 |
Lion
dental clinic for children opened |
| 1923 |
Lion
dental clinic for children provides aid to victims of Great
Kanto Earthquake |
| 1926 |
Laundry
training session held (Supported by Japan Advertising Federation) |
| 1932 |
First
Mass Tooth Brushing Drill for children held |
| 1933 |
Family
Laundry Information Service Center |
| 1936 |
Lion
Laundry Science Laboratories established |
| 1938 |
Lion
dental clinic for children changed name to Lion Dental Health
Clinic
Contributed to zoo for acquisition of then-rare lion |
| 1952 |
Began
operating Lion Health Car, a bus outfitted for dental examinations |
| 1953 |
Resumed
Mass Tooth Brushing Exercise for Schoolchildren, which had been
interrupted by the war |
| 1955 |
Held
Asian Dental Academic Conference |
| 1957 |
Lion Laundry
Science Laboratories changed its name to Household Science Laboratories |
| 1958 |
Conducted
dental examinations in small villages without clinics |
| 1961 |
Contributed
to Asahi Shimbun's Educational Facility Assistance Program |
| 1964 |
The
Lion Foundation For Dental Health established
Visited schools in Okinawa |
| 1973 |
First
visited schools in Taiwan |
| 1985 |
Established
scholarship fund for study abroad at Forsythe
Planted cherry trees at Boston's Lake Charles
Co-sponsored 5,000-person Ninth Symphony concert at Kokugi-kan
|
| 1988 |
Published
Braille pamphlet for High Top compact laundry detergent |
| 1991 |
Used
Forsythe scholarship fund to aid postgraduate students from
developing countries
Aided victims of Unzen Fugendake eruption
Joined Japan Business Federation's 1% Club
Began publishing Lion product information in Braille |
| 1995 |
Aided
victims of the Great Hanshin Earthquake |
| 2001 |
Created
the Lion Award |
| 2004 |
Published
"Sawatte Wakaru Tooth Brushing Book" jointly with
Dai Nippon Printing Co., Ltd.
Aided victims of the Chuetsu Earthquake in Niigata Prefecture
Aided victims of Typhoon 21, which caused concentrated heavy
rain in Niigata and Fukui prefectures |
| 2005 |
Established
CSR Promotion Department |
| 2006 |
Supported the Japan Water Award and set up “Lion Forest in Yamanashi” together with ECO LION activities
Participated in KidZania Tokyo with a dental pavilion |
| 2007 |
Cooperated with Sumida-ku, Tokyo in a cherry tree maintenance and nurturing project by donating 10 cherry trees. Participated in the tree-planting ceremony in Bokutei, Sumida-ku, Tokyo |
| 2008 |
Commenced aquatic environment protection efforts through the "Japan Clean Water Foundation" in cooperation with the Japan River Association
Began supporting the Rainwater Network, which held its inaugural national forum in Sumida-ku, Tokyo
Founded the Lion Award to honor outstanding research activities concerning technologies that preserve aquatic environments
|
| 2009 |
Lion participated in “KidZania Koshien” and opened a dental clinic pavilion for children
Lion participated in the United Nations Global Compact
Lion hosted the “Saturday Kids Summer Vacation Workshop” for elementary school students, in partnership with “People for Rainwater”
Lion aided victims of the Western Sumatra Earthquake through monetary donations
Lion won the Chairman’s Prize of the Central Conference Promoting Thinning in recognition of forest maintenance activities undertaken at the “Lion Forest in Yamanashi” |
