CSR History

Fostering Good Habits through Good Business

Lion’s origins lie in laundry soap and toothpaste. Since our founding, we have promoted a culture of cleanliness and oral hygiene by providing useful products and helping to foster good habits.
Building on these strengths, the Lion Group has been focusing on the areas of oral hygiene, cleanliness and environmental friendliness, which represent important social issues.

Lion's History

Lion's Founding

1891
The birth of Lion
Tomijiro Kobayashi established T. Kobayashi & Co. to trade in soap and the raw materials of matches.

1900
Lion's first social contribution initiative
Began a social contribution program using charity coupons printed on packets of Lion Toothpowder

1913
Japan's first toothpaste for children
Held first oral hygiene lecture
Launched Kodomo Toothpowder (today Kodomo Toothpaste) for schoolchildren

Growth of Core Businesses

1920
Japan's first plant-derived laundry soap
Launched the plant-derived Lion Laundry Soap

1921
Japan's first dental clinic for children
Opened a dental clinic for children (renamed the Lion Dental Clinic for Children in 1938)
1933
Spreading better laundry washing methods
Opened the Family Laundry Information Service Center (renamed the Lion Laundry Science Laboratories in 1936 and the Household Science Laboratories in 1957)

1956
Launched Lipon F, the world's first kitchen detergent for washing fruit, vegetables and tableware
1959
Launched dental hygiene activities for mothers and their children (later named the Tanpopo (“Dandelion”) Initiative

Beginning to Address Environmental Issues

1967
Launched the laundry detergent Dash, formulated with highly biodegradable alpha-olefin sulfonate (AOS)
1971
Established the Environmental Problems Countermeasures Committee
1973
Created phosphate-free detergent, ahead of the industry
Moved ahead of the times to develop an early phospate-free detergent and released it as Seseragi

1980
Launched Murin Top (Enzyme Power Top), Lion's first majorly successful phosphate-free detergent
1989
Founded Lion Oleochemical Co., Ltd., which produced highly biodegradable raw surfactant materials from palm oil
1990
Launched the Environmental Action Promotion Committee

1991
Launched Spark laundry detergent, formulated with the highly biodegradable surfactant MES, made from palm oil, as the main ingredient
1996
Received the Minister of International Trade and Industry Award as a consumer-oriented excellent company
Published the Company's first Environmental Report

Promoting Comfort—For People and the Planet

2001
All of Lion's factories received ISO 14001 certification
2006
ECO LION Declaration
Established the Lion Eco Standards as a set of new criteria for product environmental friendliness
Established the Lion Forest in Yamanashi
Published the Company's first CSR Report, combining information about initiatives to address social issues with the information previously published in the Lion Environmental Report
2007
Received the 16th Grand Prize for the Global Environment Award
2008
Became the first manufacturing company to receive Eco First certification from the Japanese Ministry of the Environment.
2009
Began participating in the United Nations Global Compact

2010
Released TOP NANOX super-concentrated liquid laundry detergent, formulated with plant-based high-detergency ingredient MEE for easy, one-rinse washing and environmental friendliness (this product was rereleased as TOP SUPER NANOX in 2016)
2013
Announced Eco Vision 2020, a new set of environmental targets
2014
Launched a new environmental logo and environmental label as a means of communicating environmental information to consumers through products