The fabric softener market continued to expand, rising 6%*1 over the previous year during the fiscal term under review. Within this market, sales of softeners*2, featuring long-lasting fragrances as well as fragrances and deodorizing properties, are on an expansionary trend. Surveys of users of these fragrant and deodorizing softeners indicate that they place equal emphasis on the fragrance and deodorant features of these products*2. Lion's Kaori to Deodorant no SOFLAN (SOFLAN with Fragrance and Deodorant) Aroma Natural has two lines, that allows users to enjoy with natural aromas, and that offers a powerful deodorizer for clothing and other articles. This brand has been favorably received by consumers since its launching in September 2013, and the value of sales of this brand rose 27%*3 over the previous year during the fiscal year under review. With this growth, which exceeded the rate of growth of the overall market, the brand became a market driver.