Ban Sweat-Blocking Roll-on suppresses underarm perspiration and relieves users of worry about sweat stains. Users highly evaluated this new product because it appeals to consumers’ sense of sight and feels good when applied due to incorporation of Lion’s original technologies. In February 2015, Lion introduced a new soap scented Ban that attracted new users. Ban is used not only in the summertime but for other seasons as well, and the accumulated total of units sold exceeded five million at the end of May 2015. By the end of 2015, this total had climbed to 5.7 million. As a result of the hit performance of the Ban brand lineup, other companies also launched products that appealed to the absence of underarm perspiration stains, and a special category of underarm sweat solutions was added in the antiperspirant market. In 2015, total annual market sales in this category expanded 142%*1, and this favorable performance boosted overall growth in the market for directly applied antiperspirants to 14%*2.