CSR

Lion’s CSR

Overview of CSR Activities

The origins of Lion’s approach to CSR can be traced to our founding spirit of “working for the benefit of people and society.” With the robust business foundation established based on the Company Motto and the Management Philosophy, Lion has contributed to sustainable development of society through conducting business activities under the management vision and by integrating CSR material issues.

Sustainable corporate and social development
Lion Group Charter for Corporate / BehaviorBehavioral Guidelines
Company Motto/Management Philosophy

Overview of Lion’s Social and Environmental Contribution Activities

Seeking to support people’s lives for creating future value for everyone, Lion promotes social and environmental contribution activities, in addition to its business activities.

Establishing the Group-wide CSR Management Structure

Setting Objectives and Managing Progress

We have promoted our CSR activities based on ISO 26000, the global social responsibility standard, since 2011, and by listening to and incorporating the opinions of third party organizations, we have confirmed and evaluated our achievements in our domestic group.

By considering world CSR trends, our company’s unique business characteristics, potential risks, opportunities and their respective implications, in 2012, we identified CSR material issues, and have set three-year medium-term objectives for each issue linked to our management plan “Vision 2020.”  We set medium-term objectives for overseas group companies in 2015, and have been conducting an improvement program based on the PDCA (plan-do-check-act) cycle for the entire Lion Group.

Chart: Specific Processes of Identifying Material Issues

Value Chain and Material Issues

Chart: Value Chain and Material Issues

* Steps that an organization should take in order to recognize, prevent and address negative influences on human rights.

For details on these activities, see the Lion CSR Report 2016.

Establishment of Medium-Term Objectives for 2017 for CSR Material Issues

Lion also established objectives for material issues in its V-2 Plan (2015 to 2017) with the aim of contributing to sustainable development in more positive ways, and is working to improve CSR activities. In Japan, new personnel measures and various kinds of training through e-learning were conducted, in addition to cross-department committee activities conducted every year. In overseas group companies, taking into account laws, cultures, and customs which vary depending on countries and regions, activities have been promoted based on the situation of each group company.

Medium-term objectives for 2017 are presented in the following table.

CSR Material Issues

Sustainable Development Goals (SDGs)

The numbers in the column of material issues in the table shown below are numbers of SDGs which Lion hopes to contribute to attain through its businesses.

We will consider our objectives and KPI toward achievement of each SDG, taking into account our business direction.

SDGs: #3: Good Health and Well-Being; #5: Gender Equality; #6: Clean Water and Sanitation; #7: Affordable and Clean Energy; #10: Reduced Inequalities; #12: Responsible Consumption and Production; #13: Climate Action; #14: Life Below Water; #15: Life on Land; #16: Peace, Justice and Strong Institutions; Cited from the website of the United Nations Information Centre.

Organizational Governance

Ideal Vision CSR Material Issues 2017 Medium-Term Objectives
Maintaining a Sound Management System that is Continuously Trusted by Society Establishing the Groupwide CSR Management Structure Domestic:
Disseminating the Lion Group Charter for Corporate Behavior as a CSR policy
Overseas:
Disseminating policies concerning CSR
Domestic:
Managing progress toward objectives
Overseas:
Setting objectives and managing progress
Promoting Risk Management Domestic:
Continuously operating Business Continuity Plan (BCP) based on multiphase projections
Embedding Compliance/Internal Control Systems
16
Domestic:
Raising awareness of compliance
Overseas:
Enhancing internal control systems

Human Rights

Ideal Vision CSR Material Issues 2017 Medium-Term Objectives
Establishing a Framework for Respecting Human Rights Formulating and Disseminating Human Rights Policy
5
Domestic:
Disseminating the Lion Group Charter for Corporate Behavior as human rights policy
Ensuring Human Rights Due Diligence*
5
Domestic:
Promoting self-assessment questionnaire of CSR activities by suppliers and offering its feedback
Domestic:
Disseminating information regarding the hotline and strengthen the advice and whistle-blowing framework
Overseas:
Setting up and operating internal contacts for reporting and consultations
* Steps that an organization should take in order to recognize, prevent, and address negative influences on human rights.

Labor Practices

Ideal Vision CSR Material Issues 2017 Medium-Term Objectives
Changing Awareness of Employees through Raising Morale and Motivation Promoting Human Resource Development/Revitalization Programs Domestic:
Embedding measures for promoting PDCA through implementation of the target management system
Global human resource development
Domestic:
Enhancing the “Diverse Human Resource Promotion Programs”
Implementing supporting measures for women to build their career
Establishing Good Working Environments Domestic:
Promoting work-life balance with measures for building an environment where employees can work healthily and energetically
Overseas: Enhancing opportunities for talks between employees and management
Promoting Employees’ Health Management Domestic:
Improving the environment to allow employees to work healthily and energetically
Enhancing Group-wide Occupational Health and Safety Management System Domestic:
Improving occupational safety and safety of facilities based on the “Health, Safety and Disaster Prevention Management System”

The Environment

Ideal Vision CSR Material Issues 2017 Medium-Term Objectives
Contributing to the Development of a Sustainable Society as an Environmentally Advanced Company Engaging in Progressive Environmental Activities
6 7 12 13 14 15
Domestic, Overseas:
Promoting “Eco Vision 2020” and managing progress thereof
Preventing Pollution
6 14 15
Domestic:
Promoting pollution prevention
Enhancing Group-wide Management of Chemical Substances
6 14 15
Domestic:
Enhancing chemical substances management systems

Fair Operating Practices

Ideal Vision CSR Material Issues 2017 Medium-Term Objectives
Promoting CSR Activities throughout the Value Chain Promoting CSR Procurement
5 6 7 10 13 14 15
16
Domestic:
Promoting self-assessment questionnaire of CSR activities by suppliers and offering its feedback
Domestic:
Promoting “Eco Vision 2020” and managing progress thereof

Consumer Issues

Ideal Vision CSR Material Issues 2017 Medium-Term Objectives
Pursuing Customer Satisfaction by Creating Safe and Trustworthy Products Offering Products and Information that Contribute to the Development of a Sustainable Society
6 12
Domestic:
Promoting environmental educational activities for consumers through products
Providing Information Useful for Daily Life and Promoting Educational Activities Domestic:
Enhancing the provision of information that contributes to healthy and comfortable life according to lifestyle and life stages
Enhancing Group-wide Quality Assurance System Domestic:
Enhancing group-wide quality assurance system
Overseas:
Reinforcing compliance with regulations in each country and enhancing responses to customers
Promoting Information Security Measures Domestic:
Promoting information security
Overseas:
Enhancing information security management systems

Community Involvement and Development

Ideal Vision CSR Material Issues 2017 Medium-Term Objectives
Co-existing and Co-prospering with Society and Communities / Contributing to the Development of Society in the Areas of Health, Comfort and the Environment Enhancing Social Contribution Programs Leading to Forming Healthy and Comfortable Living Habits
3 6 12
Domestic, Overseas:
Promoting educational activities for oral health
Promoting preventive dentistry (recommending self-care and professional care) and education for health instructors and children
Domestic, Overseas:
Promoting cleanliness activities
“Promoting Education Activities for Children’s Hand Washing and Gargling”

Leading the Way to a Cleanliness and Hygiene Culture

Establishing a habit of hand washing around the world

* Click on photo for enlarge version

Since its establishment, Lion has provided useful products and services to benefit everyday life, expanding its business with the aim of establishing a culture of cleanliness and hygiene. One part of this effort is educational activities for hygienic practices conducted in Japan and overseas.

In Japan, following an outbreak of food poisoning from E. coli O157:H7 in 1996, Lion launched KireiKirei Medicated Liquid Hand Soap in 1997. Lion not only provided products, but also conducted educational activities for hygienic practices to promote the habit of hand washing. In subsequent years, the use of hand soap outside of the home, including at schools, workplaces, and restaurants, has increased.

Overseas, Lion currently sells KireiKirei hand soap in South Korea, Singapore, Thailand, China and Hong Kong. As in Japan, we conduct hand washing educational activities in these regions to promote the correct way to wash hands, providing products for raising awareness of cleanliness and hygiene.

For more-detailed CSR information on the Lion Group, please access the following site.

http://www.lion.co.jp/en/csr/