Since its establishment, Lion has provided useful products and services to benefit everyday life, expanding its business with the aim of establishing a culture of cleanliness and hygiene. One part of this effort is educational activities for hygienic practices conducted in Japan and overseas.
In Japan, following an outbreak of food poisoning from E. coli O157:H7 in 1996, Lion launched KireiKirei Medicated Liquid Hand Soap in 1997. Lion not only provided products, but also conducted educational activities for hygienic practices to promote the habit of hand washing. In subsequent years, the use of hand soap outside of the home, including at schools, workplaces, and restaurants, has increased.
Overseas, Lion currently sells KireiKirei hand soap in South Korea, Singapore, Thailand, China and Hong Kong. As in Japan, we conduct hand washing educational activities in these regions to promote the correct way to wash hands, providing products for raising awareness of cleanliness and hygiene.