Lion enhanced added value and developed new demand with the launch of new antipyretic analgesics and eyedrops.
In antipyretic analgesics, in addition to BUFFERIN A, Lion strengthened brand development for the high-value-added BUFFERIN PREMIUM, along with BUFFERIN Luna i for effective relief from headaches and menstrual cramps. We also launched a renewed version of BUFFERIN Luna J for persons 15 years of age and over with additional dosage and administration instructions for usage. We worked to consolidate the BUFFERIN brand as an antipyretic analgesic effective for various types of pain, suitable for all ages from young children to the elderly.
In eyedrops, the new product Smile Whitéye, which eliminates ocular hyperemia for healthy-looking, clear white eyes, was well received by consumers. Sales also rose steadily for Smile 40 Premium for alleviating eye fatigue due to age or overuse of the eyes, as well as itchiness caused by mucus.