Lion to Release New TOP HYGIA Fabric Refresher antibacterial, antiviral deodorant
From the TOP HYGIA brand and its “Prevention Concept,”1 a New Product that Eliminates Bacteria, Viruses and Odors2 from Clothing and Fabric with just a Quick Spray!

Lion Corporation (President: Itsuo Hama) announces the September 25, 2013 nationwide release of TOP HYGIA Fabric Refresher antibacterial, antiviral deodorant, the latest product in the TOP HYGIA liquid laundry detergent brand lineup, which offers a “prevention concept” entailing enhancing the antibacterial properties of laundry through washing3 and preventing the growth of bacteria and formation of odors. With just a quick spray, the new product eliminates bacteria, viruses and odors clinging to clothing and fabrics.

1: Prevention concept for laundry: Preventing bacterial growth and odor formation on clothing through detergency and antibacterial properties
2: TOP HYGIA does not eliminate all types of bacteria and viruses 
3: TOP HYGIA’s antibacterial, antiviral effect on laundry does not demonstrate enhanced effectiveness against all types of bacteria and viruses 
 

1. Objective of Introducing the New Product
Concerns have been growing in recent years with regard to such “invisible threats” as outbreaks of new strains of influenza and rubella as well as pollen and other fine particulate matter. In step with the rise in related consciousness of prevention and hygiene, the market for hand soap, surgical masks and other prevention-related products has expanded year after year.
Increasing numbers of people are worried about pollen, bacteria and viruses on their clothing and about carrying these threats into their homes on their clothing. This rising concern about the invisible grime on clothing is reflected in growing demand for antibacterial laundry detergents (Lion surveys).
In 2012, Lion introduced the super-concentrated liquid laundry detergent TOP HYGIA, which has been well received by consumers. The TOP HYGIA “prevention concept” entails enhancing the antibacterial properties of laundry through washing and preventing the growth of bacteria and formation of odors.
Applying the results of research conducted at its Fabric Care Research Laboratories regarding the removal of bacteria and viruses from clothing, Lion is now introducing TOP HYGIA Fabric Refresher antibacterial, antiviral deodorant, which eliminates bacteria, viruses and odors from clothing and fabric with just a quick spray. This new spray is ideal for a wide array of uses, including on outerwear items like coats and jackets that bacteria and viruses seem likely to attach to, items that cannot be washed frequently, such as curtains and sofa covers, and to deal with odors from wet clothing hung to dry indoors.

2. Product Features
(1) TOP HYGIA Fabric Refresher antibacterial, antiviral deodorant combines the double antibacterial effects of eliminating bacteria deep in cloth fibers and preventing the growth of bacteria with the elimination of viruses for a triple effect with just a quick spray
In tests based on spraying TOP HYGIA Fabric Refresher antibacterial, antiviral deodorant on fabrics, the product eliminated 99% of bacteria and viruses2 present, and inhibited growth of over 99% of bacteria.4

4: TOP HYGIA’s antibacterial effect is not effective against all types of bacteria

(2) Effectively eliminates unpleasant odors like sweat and cigarette smoke from clothing
(3) Blended with 100% natural tea tree oil extracted from tea tree leaves
Contains tea tree oil, a well known traditional healing agent.
(4) Features a non-lingering, subtle minty green fragrance
Contains the same refreshing minty green fragrance, featuring a blend of natural peppermint and spearmint, as TOP HYGIA liquid laundry detergent. Although immediately fragrant when sprayed, the scent quickly dissipates and does not linger on clothing.
(5) The silver package design communicates TOP HYGIA’s reliable antibacterial and antiviral power for clothing and fabric

3. Contents and Price
Product NameContentsRetail Price
TOP HYGIA Fabric Refresher antibacterial, antiviral deodorant    350ml No recommended retail price
Refill package 320ml

4. TOP HYGIA Lineup
Product Name Product Features Release Date
TOP HYGIA Fabric Refresher antibacterial, antiviral deodorant    Eliminates bacteria, viruses and odors on clothing and fabric with just a quick spray September 2013
TOP HYGIA Super-Concentrated Liquid Laundry Detergent   A super-concentrated liquid laundry detergent that offers a “prevention concept” for laundry by enhancing the antibacterial properties of laundry through washing and preventing odors and the growth and transfer of bacteria and mold   July 2012

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