||Objective of Introducing the New Product
As more and more women enter the Japanese workforce, stress-related perspiration among women has become more common. At the same time, such lightweight materials as chiffon have recently been in vogue. As a result of these and other factors, over 80% of women are concerned about their underarm sweat and sweat stains. Sweat and sweat stains are of particular concern during morning commutes (71%), when wearing especially nice clothing (67%), and during times of nervousness (56%). The reasons given for these perspiration concerns are odor (51%), sweat stains (34%) and wetness and discomfort (15%) (2013 Lion survey).
Lion’s Beauty Care Research Laboratories have been at work developing new ways to control perspiration, and have now developed new technology employing negative ion polymers that tightly adhere to the skin and antiperspirant technology with a nano ion sweat blocking effect to block sweat before it emerges.
On February 12, 2014, Lion is releasing new Ban Anti-Perspirant Deodorant (Roll on type): Block "Sweat Gland", an antiperspirant and deodorant that effectively controls perspiration, freeing users from worries about underarm sweat stains.