Lion to Release HALIX HOGRELA Cool and Heat
and HALIX HOGRELA Roll On
A New Solution to Shoulder Stiffness and Pain!Two types of topical analgesic and anti-inflammatory to help relieve stiffness and pain

Lion Corporation (President: Itsuo Hama) announces the March 12, 2014 nationwide release of new HALIX HOGRELA, a series of products to help relieve troubling pain due to stiff shoulders. The lineup offers a new way to relieve pain due to stiff shoulders, with HALIX HOGRELA Cool and Heat adhesive poultices to provide relief from the inside out by promoting blood flow to shoulders where stiffness and pain build up, as well as HALIX HOGRELA Roll On, a topical liquid-type product that is conveniently portable and easy to apply on the go.

HALIX HOGRELA Cool and Heat and HALIX HOGRELA Roll On

1. Objective of Introducing the New Product
Stiff shoulders: A problem affecting women in particular. Just 50% of sufferers use over-the-counter analgesic and anti-inflammatory poultices.
Among men and women ages 16-69, women gave “stiff shoulders and back” as the most common physical problem they had experienced in the last year, while men gave it as their fifth most common, suggesting that more women than men suffer from stiff shoulders.1
Approximately 65% of women ages 20-50 experience severe stiff shoulders or pain, which they address with such methods as massage and the use of bath additives. Only about 50% of these women use over-the-counter analgesic and anti-inflammatory poultices, however, giving reasons for non-use such as thinking that such products would be ineffective for pain due to stiff shoulders (28%) and concern about the smell or appearance of poultices (24%).2

The reason that so many women suffer from pain due to stiff shoulders stems from a cause unique to women. Stimulating blood flow and acting quickly are key to providing relief.
Stiffness and pain of the shoulders is caused by maintaining the same posture for long periods of time, such as when working with a computer, which causes the muscles of the shoulders to tighten and, in turn, puts pressure on blood vessels thus reducing circulation and contributing to the buildup of fatigue poisons. The sensations of pain and stiffness cause the muscles to tighten further, worsening blood flow and creating a vicious cycle. Women in particular, with their greater sensitivity to cold and smaller muscles, are vulnerable to poor circulation and becoming ensnared in this cycle.
The keys to providing relief from pain due to stiff shoulders are: (1) Blood flow stimulation to break the vicious cycle and (2) Treating stiffness quickly, before the cycle begins. When the sufferer is at home, stiffness can be treated immediately, but many people find it difficult to deal with shoulder pain and stiffness quickly when they are out of the house.3

Now, Lion is introducing new HALIX HOGRELA Cool and Heat, adhesive poultices to provide relief from deep within the muscle by promoting blood flow to shoulders where stiffness and pain build up, as well as HALIX HOGRELA Roll On, a topical liquid-type formulation that is conveniently portable and easy to apply on the go, all formulated with felbinac to address pain at the source and herbal arnicin to stimulate circulation for the relief of shoulder stiffness and pain. The new roll on type provides a way to care for stiffness on the go, which existing products could not. The HALIX HOGRELA series offers relief for troublesome shoulder pain and stiffness with two styles to choose from according to setting and purpose.

1 INTAGE Inc. 23rd annual Living and Health Survey
2,3 Lion survey

2. Product Features
 
HALIX HOGRELA Cool and Heat
(1) Formulated with analgesic felbinac and blood flow stimulant herbal arnicin
Stimulates blood flow, helping to relieve shoulder stiffness and pain from the inside out. The Cool type features a pleasant, long-lasting cooling sensation.
The Heat type features hot-pepper extract, for a long-lasting feeling of warm comfort.
(2) Poultices feature a gel coatingwith a slight acidity and high water content that is mild on the skin while helping the active ingredients effectively permeate
(3) The high-elasticity knit backing allows the poultice to fit closely over difficult areas like the shoulders and spine, and allows the poultice to be repositioned
(4) Pleasant fragrance is relaxing, making it easy to sleep
Cool type features a lavender fragrance.
Heat type features a geranium fragrance.
 
HALIX HOGRELA Roll On
(1) Formulated with analgesic felbinac to relieve pain and herbal arnicin to stimulate circulation.
The active ingredients absorb quickly to help relieve shoulder stiffness and pain
(2) Slim container fits inside a makeup pouch for easy portability
(3) Features a grapefruit fragrance, making it easy to use even in the office
(4) Pleasant cooling sensation and stainless steel roller for pleasant, mild stimulation during application

Slim container

Roller head


3. Active Ingredients
HALIX HOGRELA Cool
100g (1400 cm2)
HALIX HOGRELA Heat
100g (1400 cm2)
HALIX HOGRELA Roll On
Contains 100mL of fluid
Felbinac: 0.7g Felbinac: 0.7g Felbinac: 3.0g
Arnicin: 1.0 mL
(Crude drug used: 0.2 g)
Arnicin: 1.0 mL
(Crude drug used: 0.2 g)
Arnicin: 0.5 mL
(Crude drug used: 0.1 g)
  Hot-pepper extract: 0.02g
(Crude drug used: 1.0 g)
l–menthol: 6.0g
4. Efficacy
Pain due to stiff shoulders, muscle pain, back pain, joint pain, bruising, sprains, endovaginitis (pain and swelling in the hand, wrist or ankle), elbow pain (tennis elbow, etc.)


5. Directions for Use and Dosage
HALIX HOGRELA Cool and Heat
Remove the plastic film and place over affected area. Do not use more than two pads per day.
HALIX HOGRELA Roll On
Apply an adequate amount to affected area 2-4 times daily.


6. Contents and Price
Product NameContentsRecommended
retail prices
HALIX HOGRELA Cool
(Category 2 pharmaceutical)
6 pads ¥760
12 pads ¥1,400
HALIX HOGRELA Heat
(Category 2 pharmaceutical)
6 pads ¥760
12 pads ¥1,400
HALIX HOGRELA Roll On
(Category 2 pharmaceutical)
20 mL ¥920
*Recommended retail price is before tax

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