Lion to Release Improved Kaori to Deodorant no SOFLAN (SOFLAN with Fragrance and Deodorant) Aroma Natural Fabric Softener for Clothing
A New Product That Eliminates Unpleasant Odors, Formulated with Enjoyable Natural Aromas

Lion Corporation (President: Itsuo Hama) announces the nationwide release of improved Kaori to Deodorant no SOFLAN (SOFLAN with Fragrance and Deodorant) Aroma Natural on March 11, 2015. This lineup of fabric softeners for clothing eliminates unpleasant odors and contains natural fragrances that make doing the laundry more enjoyable. Now, Lion has enhanced the lineup’s premium deodorizer type products by introducing a new fragrance option as well as a new product formulation featuring a duo of deodorizing ingredients for longer-lasting odor fighting. The package designs have also been completely revamped.

Kaori to Deodorant no SOFLAN

1. Context behind the Release of the Improved Product
The fabric softener market is expanding about 6% per year. A Lion survey asked users of fragrance- and deodorizing-type* fabric softeners whether they place higher priority on fragrances or deodorizing. The results showed that user priorities were divided almost equally: 48% of respondents prioritize odor prevention and elimination, while 40% prioritize fragrance.
Lion’s Kaori to Deodorant no SOFLAN (SOFLAN with Fragrance and Deodorant) Aroma Natural fabric softeners are formulated with natural aroma oils to make laundry more enjoyable and have been well received by consumers. The product lineup comprises a fragrance type that features pure aromas and a premium deodorizer type that is highly effective in eliminating odors.
Now, Lion has reformulated the premium deodorizer type, augmenting its nano-deodorizing ingredients with the addition of new deodorizing herb capsules for the longer-lasting elimination of unpleasant odors, including sweat and body odors. Furthermore, Lion has added a new fragrance option to the premium deodorizer type, the fresh and soothing Fruity Green Aroma.
Lion continues to offer consumers ways to make laundry more pleasant by eliminating odors and enjoying natural aromas.

*As categorized by Lion

2. Points of Improvement
 
(1) The premium deodorizer odor elimination effect lasts all day long thanks to a duo of deodorizing ingredients
In addition to the nano-deodorizing ingredients used in the previous formulation, the new premium deodorizer formula includes deodorizing herb capsules. The nano-deodorizing ingredients penetrate deep into fibers to effectively remove odors caused by sebum and sweat, while the deodorizing herb capsules suppress odors that arise while clothes are being worn, for effective odor control that lasts all day long.
(2) Addition of Fruity Green Aroma to the premium deodorizer type products
To complement the existing White Herb Aroma, Lion has added a new fragrance, Fruity Green Aroma. This soothing fragrance combines jasmine and other fresh scents with the aromas of green apple and green foliage.
(3) Redesigned package
 
3. Product Features
 
(1) Formulated with natural aroma oils. Natural fragrances make laundry more enjoyable

Floral Aroma Fragrance
A fragrance based on the colorful aroma of a floral bouquet accented by the bright scents of peaches, berries and other fruits

Aroma Soap Fragrance
A refreshing soap fragrance combining a sweet, baby powder-like aroma with scents of lavender and pink peppercorn

Premium Deodorizer White Herb Aroma
A crisp herb fragrance combining green tea and tea tree with a floral scent based around lily of the valley

Premium Deodorizer Fruity Green Aroma
A soothing fragrance combining jasmine and other fresh scents with the aromas of green apple and green foliage
(2) Strong antibacterial and anti-odor properties help control unpleasant odors caused by drying clothes indoors, sweat, or tobacco
(Not effective against all types of bacteria)
(3) Plant-derived ingredients soften each and every fiber and prevent static electricity
 
4. Contents and Price
Product NameContentsRetail Price
Kaori to Deodorant no SOFLAN (SOFLAN with Fragrance and Deodorant) Aroma Natural
Floral Aroma
  650 ml No recommended retail price
Refill package 500 ml
Kaori to Deodorant no SOFLAN (SOFLAN with Fragrance and Deodorant) Aroma Natural
Aroma Soap
  650 ml
Refill package 500 ml
Kaori to Deodorant no SOFLAN (SOFLAN with Fragrance and Deodorant) Aroma Natural
Premium Deodorizer White Herb Aroma
  620 ml
Refill package 480 ml
Kaori to Deodorant no SOFLAN (SOFLAN with Fragrance and Deodorant) Aroma Natural
Premium Deodorizer Fruity Green Aroma
  620 ml
Refill package 480 ml

Back