||Objective of Introducing the New Product
In recent years, nationwide initiatives to promote lifelong dental and oral health have gained increased momentum, as evidenced by the dental and oral health goals laid out under the government’s national health promotion movement Health Japan 21 (the second term), formulated in 2012. As a result, recognition of the term “preventive dentistry” has grown (from 81% in March 2014 to 91% in June 2015), and the number of consumers practicing dentist-recommended self-care is also on the rise.
Lion is implementing ongoing educational activities aimed at promoting the spread and understanding of preventive dentistry. Since 2014, the CLINICA brand has offered products that enable self-care based on the concept of preventive dentistry, earning a solid reputation among consumers interested in such care.
Now, Lion is releasing new and improved CLINICA ADVANTAGE Toothpaste, newly formulated to make preventive dentistry even easier.