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New Product Information
January 17, 2007

Lion to Release Varsan Hyosatsu Jet Spray for Flying and Creeping Bugs:
Japan’s First Household Insecticide that Kills Unpleasant Bugs Instantly Using a Minus 40-Degree Jet Spray Containing No Chemical Pesticide Ingredients
Lion Corporation (President: Sadayoshi Fujishige) announces today the release of “Varsan Hyosatsu Jet Spray for Flying Bugs” and “Varsan Hyosatsu Jet Spray for Creeping Bugs” in stores nationwide on Tuesday, March 6, 2007. These insecticide sprays do not contain any chemical pesticide ingredients, but kill unpleasant bugs instantly by freezing them with a powerful minus 40-degree spray.

1. Objective of introducing the new product
The market for insecticide sprays, which are widely used throughout Japan, showed profits of approximately ¥25 billion in 2006*. Despite this high usage, a Lion survey in 2006 revealed that 80% of respondents were concerned about the impact from sprayed pesticides to the human body, 57% were aware of the odor of insecticides after spraying, and 36% were mindful of stains left after spraying. On the whole, over 90% of respondents were particularly concerned about physical safety when purchasing products.

Given these results, Lion Corporation is releasing the new insecticide sprays “Varsan Hyosatsu Jet Spray for Flying Bugs” and “Varsan Hyosatsu Jet Spray for Creeping Bugs” in stores nationwide on Tuesday, March 6, 2007. Instead of using chemical pesticides, Lion is introducing an all-new approach to exterminating unpleasant insects instantly by freezing them with powerful minus 40-degree agents.
*2006 INTAGE Inc. SDI/SRI Survey

2. Product features
(1) Powerful minus 40-degree jet spray kills unpleasant bugs without using chemical pesticide ingredients
  An all-new approach to insecticide sprays: minus 40-degree deep-freeze agents instantly freeze unpleasant bugs to death.
Gas and liquid cooling agents instantly freeze unpleasant bugs to death
In order to effectively exterminate insects, it is important to quickly eliminate a large amount of heat from their body surface. Varsan Hyosatsu Jet Spray for Flying Bugs and Varsan Hyosatsu Jet Spray for Creeping Bugs realize instant and efficient freezing by utilizing two cooling agents of different vaporization rates.
When sprayed on insects, one of the agents immediately vaporizes to a minus 40-degree gas. The deep-freeze agent diffuses in the air as a mist, then attaches to the insect’s body surface and evaporates by taking a large amount of heat. With this combination of liquid and gas cooling agents, this product brings more substantial efficiency as an insecticide than using a single agent.
(2) Adults with small children can feel at ease using the non-pesticide spray
(3) No odor lingers after use
  Since these products contain no chemical pesticide ingredients, they do not leave an unpleasant smell after use.

* Products can be used on the following insects:
  Varsan Hyosatsu Jet Spray for Flying Bugs: Chironomids, fruit flies and moth flies
Varsan Hyosatsu Jet Spray for Creeping Bugs: Stink bugs, spiders, centipedes, house
centipedes, ants and pill bugs

3. Contents and price
Product name Contents Recommended retail price
Varsan Hyosatsu Jet Spray for Flying Bugs
300ml ¥650
450ml ¥880
Varsan Hyosatsu Jet Spray for Creeping Bugs
300ml ¥750
450ml ¥980


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