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New Product Information
January 18, 2007 |
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Lion to Release “CHARMY Awa no Chikara:”
A Dishwashing Detergent with Distinctive Foam for Long-Lasting Suds, Realized through New Foaming Technology to Enable Pleasant Dishwashing, All Without Adding More Detergent to the Sponge |
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Lion Corporation (President: Sadayoshi Fujishige) announces today the release of new “CHARMY Awa no Chikara (Power of Suds)” in stores nationwide on Wednesday, March 21, 2007. Incorporating a new foam technology and the refreshing fragrance of apple cider, this dishwashing detergent realizes unique rich, long-lasting suds to wash dishes without adding more detergent to the sponge.
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Objective of new product introduction |
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Washing dishes after meals consistently ranks among the most disliked household chores. A 2006 Lion survey revealed that 79% of respondents are looking for high detergency in their dishwashing detergents.
In developing a new dishwashing detergent designed to fulfill such latent consumer desires as “enjoying a pleasant feeling when washing the dishes” and “quick washing through high detergency,” Lion Corporation also discovered the importance of suds and fragrance.
Given these facts, Lion’s Living Care Research Laboratories conducted a study on “ideal suds” for dishwashing detergents in order to develop a new foam technology. Employing mineral ions, CHARMY Awa no Chikara (Power of Suds) provides distinctive rich, long-lasting suds with high detergency that will wash dishes without the need to add more detergent to the sponge. Additionally, it provides a pleasant feeling that makes washing-up more enjoyable.
Lion is releasing CHARMY Awa no Chikara (Power of Suds) to realize efficient, enjoyable dishwashing by coupling proprietary foam technology for rich, long-lasting suds with Lion’s advanced fragrance know-how to create the refreshing, sparkling apple fragrance.
By introducing CHARMY Awa no Chikara (Power of Suds), Lion will strive to realize enjoyable dishwashing for consumers while nurturing this mainstay product.
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Product features
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Utilizing mineral ions this new foaming technology creates rich, long-lasting suds and enables dish washing without the need to add more detergent to the sponge |
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Incorporating a new SAS surfactant, CHARMY Awa no Chikara (Power of Suds) unleashes rich suds, and these powerful bubbles effectively rub up against greasy grime, contributing to high detergency.
To break down grease and grime, this new foam technology combines mineral ions with SAS that can absorb it into the suds. This strengthens the bubbles and prevents grime from rupturing the bubbles when it comes into contact with the membranes of the suds, contributing to surprisingly well-shaped foam. Because it can maintain such rich and powerful suds, CHARMY Awa no Chikara (Power of Suds) can wash dishes without the need for more detergent on the sponge.
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Maintaining high detergency |
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Lion’s distinctive rich, long-lasting suds maintain high detergency, yet still can be rinsed quickly. |
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Refreshing fragrance of sparkling apple cider* |
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Lion’s advanced aroma blending technology succeeds in creating a fizzy sensation while combining a cool, fresh green apple fragrance with a mild sweet red apple fragrance to recreate the exhilaration of apple cider. This refreshing fragrance is designed to make dishwashing more pleasant.
* This sparkling liquor is made from apples and originated in Normandy, France. |
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Attractive bottle design to brighten kitchens |
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Contents and price
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Retail price |
CHARMY Awa no Chikara (Power of Suds)
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250ml |
No recommended retail price |
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400ml |
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