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New Product Information
July 23, 2009
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Cultivating Strong Teeth Lion to Release the Improved Clinica Lion, the Medicated Toothpaste that Features a New Formula that Increases Plaque Removal Power to Prevent Cavities
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Lion Corporation (President Sadayoshi Fujishige) announces today the nationwide release of the improved medicated toothpaste, Clinica Lion, on Wednesday, August 26, 2009. This product uses the Company’s proprietary dextranase enzyme and a more powerful plaque-removal formula to prevent cavities.
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Objective of Introducing the New Product |
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Lion has updated this product series under the Clinica brand based on the new concept of “cultivating strong teeth.” Clinica is a brand that builds an oral environment that maintains healthy teeth through daily tooth brushing.
Lion has garnered the support of a numerous customers since the release of Clinica Lion, a toothpaste capable of removing plaque through the action of dextranase enzyme,* which is blended into this product.
Using a new formula that increases its plaque-removal power even further, Lion will release the improved Clinica Lion as a cavity-preventing, medicated toothpaste that features newly increased capabilities through the addition of fluorine, an ingredient that improves the structure of teeth.
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An enzyme for dissolving plaque that is a proprietary development of Lion. It was the first enzyme in Japan to be approved as an active ingredient for breaking down and removing plaque, in 1979 |
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| (1) |
Uses a new formula that increases plaque removal power |
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| (2) |
Package design featuring new logo |
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Package design adopts a new logo featuring a strong and healthy tooth
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| (1) |
Features dextranase enzyme to break down and remove plaque |
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Lion’s proprietary active ingredient, dextranase enzyme, breaks down and removes plaque, while preventing it from reattaching to teeth.
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| (2) |
Uses a new formula that increases plaque removal power |
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Plaque is completely removed from teeth, owing to Clinica Lion’s advanced blend of ingredients that include dextranase enzyme, cleaning agents, detergents and foaming agents.
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Prevents cavities with a fluorine compound that strengthens the structure of teeth |
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Fluorine (sodium fluoride) prevents the occurrence and spread of cavities by strengthening the structure of teeth.
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Available in two flavors: Mild Mint and Fresh Mint |
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Clinica Lion is available in Mild Mint, suitable for controlling the sharp taste of toothpaste, and Fresh Mint, a refreshing flavor that is not too sweet.
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Contents and price
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Contents |
Retail price |
Clinica Lion Mild Mint
(quasi-drug )
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34g |
No recommended retail price |
| 130g |
| Standing tube |
130g |
| Clinica Lion Fresh Mint (quasi-drug ) |
Standing tube |
130g |
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