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Press Release
July 30, 2010
Lion Corporation
President: Sadayoshi Fujishige
(Code 4912)

Revision of Forecast for the Consolidated First Half of the Fiscal Year Ending December 31, 2010
In consideration of current business trends, Lion Corporation has revised its results forecast for the consolidated first half of fiscal 2010 (January 1 – June 30, 2010), which was announced on February 10, 2010. Details of the revision are as follows.

1. Revision of Consolidated First Half Forecast (January 1 – June 30, 2010) for Fiscal 2010
 
(Millions of yen)
  Net Sales Operating Income Ordinary Income Net Income EPS
Previous forecast (A) 156,000 2,000 2,200 700 2.59yen
Current revision (B) 155,750 2,750 3,350 1,580 5.84yen
Change (B – A) (250) 750 1,150 880 -
Percentage change (0.2)% 37.5% 52.3% 125.7% -
Reference: Final figures for first half of fiscal 2009 152,404 2,173 2,835 1,053 3.90yen

Reasons for the Revision of Forecasts for the Consolidated First Half of Fiscal 2010

 
(1)

Operating income and ordinary income
Consolidated operating income for the first half of fiscal 2010 has been revised upward from initial forecasts. This is primarily attributable to domestic and overseas net sales remaining on par with overall initial forecasts; progress made in improving product composition, cost reduction and efficiency; and reductions in raw materials costs accompanying the stronger-than-expected yen compared with projected exchange rates. In addition to the increase in operating income, consolidated ordinary income is expected to exceed previous forecasts owing to such factors as increases in dividends income and equity in earnings of affiliates.

 
(2)

Net income
Consolidated net income for the first half of fiscal 2010 is expected to be higher than previously forecasted due to the increase in consolidated ordinary income and other factors.

2. Consolidated Results Forecasts for the Full Fiscal Year

 
Consolidated results forecasts for the full fiscal year ending December 31, 2010, remain unchanged compared with the previous forecast. This is mainly due to expected intensification of competition in the domestic and overseas toiletries industry products business, as well as uncertainty over trends in foreign exchange rates.

Dividend forecasts—¥5 per-share interim dividend, ¥5 per-share year-end dividend and ¥10 per share for the full fiscal year—remain unchanged.

Note:
The forecasts and projected operating results contained in this report are based on information available at the time of preparation and thus involve inherent risks and uncertainties that could result in such forecasts and projections differing from actual results.

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