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Press Release
October 28, 2011
Lion Corporation
President: Sadayoshi Fujishige
(Code 4912)

Notice Concerning Our Corporate Message
Upon the commemoration of its 120th anniversary this year, Lion Corporation (president: Sadayoshi Fujishige) formulated a new corporate message (consisting of a corporate statement and slogan) and established a new management vision. This corporate message will take effect from January 1, 2012.

1. Corporate Statement
Lion formulated the following corporate statement setting out its commitment to people.
 
Every day is full of wonderful moments.
Birds singing outside your window.
The clean feel of a freshly washed shirt.
A blue sky without a cloud in sight.
The smiling faces of children at play.
A tasty meal after a hard day’s work.
Some days are special —
weddings, birthdays, holidays ...
But even the ordinary days are precious.
At Lion our business revolves around ordinary days.
Providing the products people need
to maintain good lifestyle habits.
Supporting cleanliness, health and comfort,
while protecting our global environment.
This is our mission, one in which we take pride.
Ever since our founding 120 years ago.
Inspired by the wonder of everyday life.
Dedicated to creating a future full of health, hope and happiness.
For people everywhere around the world.

2. The New Corporate Slogan
The new corporate slogan is “life. love.”
 
  (English Version)
  Who we are as humans is the cumulative result of many “todays.” Therefore, we believe the secret to happiness is to live fulfilling everyday lives and to cultivate a positive attitude. Lion’s new corporate slogan is intended to communicate our strong commitment to contributing to people’s “todays” and is based on our 120 years of experience as observers of everyday existence.

The new corporate message will appear in TV program sponsor announcements and at the end of TV commercials. Also, on occasion, the Company plans to make announcements that include this message.
 

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