Our Research : Product Development : Global

Global Products

Expanding Our Products Overseas Using the Strengths of Our Japanese Brands

We localize Japan-made brands for markets overseas. Working with local partners in other countries, we are building a collaborative framework under the Lion Group in pursuit of greater efficiency and growth.

Aiming for “Healthy Minds and Bodies for All” in Asia

Lion sees business development in Asian countries—where populations are increasing and graying—as crucial. We have built up a wealth of oral care information within Japan that we are now rolling out in countries across Asia to spread awareness of preventive dentistry.

Going beyond oral care, including the highly successfully KODOMO brand of kids’ products, Lion seeks to provide new value for each life stage to help achieve healthy minds and bodies for all.