Global Research Activities
Expanding Our Products Overseas Using the Strengths of Our Japanese Brands
We localize our brands originating in Japan for local market overseas. Working with local partners in other countries, we are building a collaborative framework within the Lion Group in pursuit of greater efficiency and growth.
Advancing R&D by Integrating Globalization and Localization
Lion is advancing glocalization* to expand the scale of its overseas operations. In our R&D operations, we station researchers in the countries where we do business as needed in order to investigate local living habits, discover business opportunities that do not exist in Japan and develop new products accordingly.
* Despite the uniformity of basic product contents across countries and regions, it is still necessary to adjust fragrances, packaging, unit size and other parameters to specific needs and preferences in each area. Accordingly, we maintain a global perspective while analyzing and understanding the trends and characteristics of each country and region to advance regional product development in cooperation with the research and development divisions in each county.
R&D Case Study—Global Research Activities
Development of STEP Toothbrushes Tailored to Specific Stages of Children’s Growth
Overseas Roll Out of Ultra-Thin Head, Slim Neck Toothbrushes Developed in Japan
Utilizing Gum Disease Prevention Technologies with the Keyword “Plaque”
Collaborating with Local Researchers to Formulate Products in Line with Local Needs
Development of a Laundry Detergent with a New Sales Angle Based on Local Environmental Issues
Preventive Dentistry Initiatives in Asia