Message

Becoming an Advanced Daily Healthcare Company

Itsuo Hama Representative Director, Chairman of the Board of Directors /  Masazumi Kikukawa Representative Director, President Executive Officer

Fulfilling a Spirit of Love has been Lion’s Company Motto since its founding. For over 120 years, we have worked to provide superior products that are helpful in people’s daily lives.

The environment surrounding Lion is currently undergoing rapid changes, such as the graying of the population, rising health consciousness, and an increasing number of digitally linked products and services.

Under these circumstances, Lion is striving to provide irreplaceable value to customers and society in Japan and across Asia while commanding an even stronger presence. To this end, in 2018 we established a new management vision for 2030: Becoming an advanced daily healthcare company. We will aim to “realize healthy minds and bodies for all” through the “ReDesign” of the everyday rituals to make them more natural, easy and enjoyable. To this end, we will create “customer experience-based value” in the areas of health, comfort and cleanliness. Aiming to achieve the management vision, we launched the LION Value Evolution Plan (LIVE Plan), a three-year medium-term management plan under which we are implementing four basic strategies: “Expand and evolve our business domains through new value creation,” “Accelerate growth in overseas businesses through glocalization,” “Reinforce our management base through business structure reform” and “Create dynamism to foster innovative change.”

Having transitioned to a new management framework, from 2019 we aim to accelerate the expansion and evolution of existing businesses, create new value to realize further growth and increase corporate value.

Itsuo Hama
Representative Director,
Chairman of the Board of Directors

Masazumi Kikukawa
Representative Director,
President Executive Officer