Activities in Singapore - Lion Corporation (Singapore) Pte. Ltd.

Oral Health Care

1 Educating Children on the Importance of Cultivating Good Dental Habits from a Young Age

On an ongoing basis, Singapore Dental Health Foundation* is involved in teaching children good dental habits from a young age. In 2017, the foundation initiated a project that involved working with childcare centers to bring children under their care to nearby dental clinics for dental screening and tooth brushing demonstration, as well as to learn about the importance of cavity prevention and early treatment. Lion Corporation Singapore (LCS) supported this meaningful activity by providing KODOMO toothbrushes and toothpastes for all participants to encourage them on practising good dental habits from an early stage of their life. The project was well received, and had garnered positive feedback from parents. Participating children had also become more aware of their dental health.
In 2017, about 60 children participated in the event.

Singapore Dental Health Foundation is an organization of volunteers working to increase dental health awareness and promote dental health in Singapore. The foundation’s activities include providing public dental screenings and conducting dental talks, seminars, forums, etc.

Children receiving KODOMO product samples on their visit to a dental clinic

2 Supporting a Public Seminar on Managing Common Dental Problems

Specialist Dental Group and Channel NewsAsia* jointly organized a public seminar titled “Oral Health & You: A Specialist Perspective.” At the event, dentists shared knowledge in four specialty areas of dentistry: endodontics, periodontics, oral and maxillofacial surgery, and prosthodontics.
About 500 participants learned about managing common dental problems through modern dentistry and dental expertise. LCS supported this event with Systema products and leaflet for the event goodie bag.

Goodie bag with Systema products for participants

Presentation by a specialist

Channel NewsAsia is a Singaporean English-language TV news channel. Aiming to help viewers "Understand Asia," it reports on global news from an Asian perspective.

3 Instilling Good Oral Care Habits in Children through Collaboration with National Dental Centre Singapore

National Dental Centre Singapore (NDCS), the first and largest dental specialty center in Singapore, held the event “Never Too Early for Oral Health.” LCS supported this event with KODOMO being the main sponsor. This event aims to inculcate positive dental messages to children by teaching them good oral health practices through activities and games.
Children were encouraged to dress up as their favorite fairy tale character and complete activities at game booths to collect stamps. There was also a KODOMO game booth, where children were given KODOMO toothbrushes and leaflets after playing a game.
Participants were also given event goodie bags that contain KODOMO products. About 200 people participated in this event.

Event entrance banner

Program booklet for the event

Children playing a game

Children dressed up as their favorite fairy tale characters

Children having their photos taken with the Lion mascot

KODOMO and Systema product showcase

4 Inculcating Positive Dental Messages for Children through NDCS Dental Boot Camp

In 2016, LCS supported National Dental Centre Singapore (NDCS) in organizing a “Dental Boot Camp” for children 3 to 10 years old. The event was conducted with the aim of teaching them about good oral health habits through activities and game booths. All participants were given “game passports” for use in collecting stamps upon completing games at each booth. Participants who collected all the stamps were given an oral care gift set. The Dental Boot Camp had hosted approximately 300 children and parents.

Entrance of the event

Game Passport for the Dental Boot Camp

Participants at a game booth

Display Booth for LCS

5 Supporting the Health Fair—Dental Screenings

The Hindu Endowments Board is a statutory body of the Singapore government that administers endowments given for the support of Hindu temples and other Hindu causes. The Medical Support Service under the Hindu Endowments Board organizes the Health Fair yearly to foster the health awareness of the Indian community in Singapore. LCS supported this event in 2016, together with the Singapore Dental Health Foundation, conducting dental screenings and providing oral care products. All participants were provided with a set of Systema oral care products, including a toothbrush, toothpaste and mouthwash, along with an oral care information leaflet. About 350 participants had taken part in the Health Fair.

Oral care condition check-up

Health Fair participants

6 Promoting Good Oral Health through a Dental Clinic

LCS supports Thomson Dental Centre, a dental clinic in Singapore, in educating patients on good oral health habits. A dental care set containing KODOMO or Systema oral care products (products of LCS) is provided to first-time patients at Thomson Dental Centre. Dentists educate patients on correct tooth brushing and oral care habits using a dental care set (KODOMO Kid Set, Systema Whitening Set, or Systema Gum Care Set) selected based on the patient's age and oral health conditions. Each dental set consists of an oral care information leaflet, a toothbrush and toothpaste, with mouthwash in the Systema sets.

As of 2017, a total of 10,000 patients from Thomson Dental Centre had received the dental care sets.


Systema Gum Care Whitening Set

Systema Gum Care Set