Activities in Singapore - Lion Corporation (Singapore) Pte. Ltd.

Oral Health Care

1 Participation in a Public Forum in Collaboration with National Dental Centre Singapore

In March 2018, Lion Corporation Singapore (LCS) participated in the public forum organized by National Dental Centre Singapore (NDCS) * in commemoration of World’s Oral Health Day to educate the general public about commonly-asked questions on oral care issues. The forum covered a wide array of common oral care topics such as wisdom tooth surgery, the handling of braces, and interceptive orthodontics, as well as tips on good oral care. After the event, the participants received goodie bags that included Systema products. 200 members of the general public participated in this event.

*
National Dental Centre Singapore (NDCS) is a division under Singapore’s Ministry Of Health that specialized in multi-disciplinary care for complex dental conditions. NDCS also actively organizes community outreach with partner brands like Systema & KODOMO, which are the oral care brands LCS provides.

2 Initiative to Cultivate Good Dental Habits in Collaboration with a Medical Group

Cultivating good oral habits from childhood is very important. Lion Corporation Singapore (LCS) collaborated with Raffles Medical Group * with the KODOMO brand which LCS sells in Singapore, to provide on-site dental screening to the preschoolers at the PAP Community Foundation (PCF) ** Sparkletots Preschool and educate them about the importance of taking care of their oral health. A copy of the children’s examination results was later shared with their parents. The participants received an event Goodie bag that included KODOMO products enabling them to practice correct oral care habits at home. 700 preschoolers participated in the educational event in 2018.

*
Raffles Medical Group is an integrated private healthcare provider in Asia. It owns and operates a fully integrated healthcare organization based in Singapore.
**
PAP Community Foundation (PCF) is a charitable foundation founded by the Singapore People's Action Party (PAP) in 1986 and is committed to nurturing a multi-racial, fair, just and inclusive society through the provision of educational, welfare and community services.

3 Educating Children on the Importance of Cultivating Good Dental Habits from a Young Age

On an ongoing basis, Singapore Dental Health Foundation * is involved in teaching children good dental habits from a young age. The foundation has initiated a project that involves working with childcare centers to bring children under their care to nearby dental clinics for dental screening and tooth brushing demonstrations, as well as to learn about the importance of cavity prevention and early treatment. Lion Corporation Singapore has supported this meaningful activity by providing KODOMO toothbrushes and toothpastes for all participants to encourage them to practice good dental habits from a young age since 2017. The project has been well received, garnering positive feedback from parents while participating children gain awareness of their dental health.

In 2018, 72 children participated in the event.

*
Singapore Dental Health Foundation is an organization of volunteers working to increase dental health awareness and promote dental health in Singapore. The foundation’s activities include providing public dental screenings and conducting dental talks, seminars, forums, etc.

Children observing the dentist at work to understand the procedure of dental check-up

4 Promoting Good Oral Health through a Dental Clinic

Lion Corporation Singapore (LCS) supports Thomson Dental Centre, a dental clinic in Singapore, in educating patients on good oral health habits. A dental care set containing KODOMO or Systema oral care products (products of LCS) is provided to first-time patients at Thomson Dental Centre. Dentists educate patients on correct tooth brushing and oral care habits using a dental care set (KODOMO Kid Set, Systema Whitening Set, or Systema Gum Care Set) selected based on the patient's age and oral health conditions. Each dental set consists of an oral care information leaflet, a toothbrush and toothpaste, with mouthwash in the Systema sets.

As of 2018, a total of 12,000 patients from Thomson Dental Centre had received the dental care sets.

5 Supporting a Public Seminar on Managing Common Dental Problems

Specialist Dental Group and Channel NewsAsia * jointly organized a public seminar titled “Oral Health & You: A Specialist Perspective.” At the event, dentists shared knowledge in four specialty areas of dentistry: endodontics, periodontics, oral and maxillofacial surgery, and prosthodontics.

About 500 participants learned about managing common dental problems through modern dentistry and dental expertise. Lion Corporation Singapore supported this event by providing Systema products and a leaflet for the event goodie bag.

*
Channel NewsAsia is a Singaporean English-language TV news channel. Aiming to help viewers “Understand Asia,” it reports on global news from an Asian perspective.

6 Instilling Good Oral Care Habits in Children through Collaboration with National Dental Centre Singapore

National Dental Centre Singapore (NDCS), the first and largest dental specialty center in Singapore, held the event “Never Too Early for Oral Health” in 2017. Lion Corporation Singapore (LCS) supported this event with KODOMO as the main sponsor. This event aims to inculcate positive dental messages to children by teaching them good oral health practices through activities and games.

Children were encouraged to dress up as their favorite fairy tale character and complete activities at game booths to collect stamps. There was also a KODOMO game booth, where children were given KODOMO toothbrushes and leaflets after playing a game.

Participants were also given event goodie bags that contain KODOMO products. About 200 people participated in this event.

KODOMO and Systema product showcase

7 Providing Positive Dental Messages for Children through NDCS Dental Boot Camp

In 2016, Lion Corporation Singapore (LCS) supported National Dental Centre Singapore (NDCS) in organizing a “Dental Boot Camp” for children 3 to 10 years old. The event was conducted with the aim of teaching them about good oral health habits through activities and game booths. All participants were given “game passports” for use in collecting stamps upon completing games at each booth. Participants who collected all the stamps were given an oral care gift set. The Dental Boot Camp hosted approximately 300 children and parents.

8 Supporting the Health Fair—Dental Screenings

The Hindu Endowments Board is a statutory body of the Singapore government that administers endowments given for the support of Hindu temples and other Hindu causes. The Medical Support Service under the Hindu Endowments Board organizes the Health Fair yearly to foster the health awareness of the Indian community in Singapore. Lion Corporation Singapore (LCS) supported this event in 2016, together with the Singapore Dental Health Foundation, conducting dental screenings and providing oral care products. All participants were provided with a set of Systema oral care products, including a toothbrush, toothpaste and mouthwash, along with an oral care information leaflet. About 350 participants took part in the Health Fair.