L-MAP: Lion’s Guiding Map

Based on the fundamental corporate values encapsulated in its motto of “Fulfilling a Spirit of Love,” which Lion has cherished since its founding, and in order to embody such values in today’s external environment, Lion has concretely designated its purpose and vision, as well as its strategy for achieving these. The L-MAP, Lion’s guiding map, lays out the ways that the purpose, vision and strategy relate to one another. All of Lion’s employees are working together to realize the vision.