In its domestic operations, Lion introduced such new products as toothpastes, toothbrushes, mouthwashes, body washes, laundry detergents, fabric softeners and eye drops and worked to cultivate markets for these products through aggressive marketing. At the same time, in the Living Care field, the Company launched new products that offer new living habits. In its overseas operations, the Group sought to develop its key brands and increase profitability, focusing mainly on the personal care field, including oral care and beauty care products.
Reflecting these efforts, consolidated results for fiscal 2018 are as follows. Net sales amounted to ¥349,403 million, a year-on-year increase of 2.0% (or an increase of 1.4% in terms of real net sales, which exclude the influence of exchange rate conversions). Core operating income came to ¥28,375 million, down 1.5% compared with the previous fiscal year, and operating profit to ¥34,196 million, up 12.2% year on year. Profit for the period attributable to owners of parent totaled ¥25,606 million, up 22.6% compared with the previous fiscal year.
Operating income ratio
（Unit：millions of yen）
|Core operating income||28,807||28,375||(431)||(1.5)|
|（％ of net sales）||8.4||8.1|
|（％ of net sales）||8.9||9.8|
|Profit for the period attributable to owners of parent||20,883||25,606||4,723||22.6|
Sales of the CLINICA brand series in Oral Care Products, and hadakara Body Soap in Beauty Care Products increased. However, due to intensifying competition of laundry detergents, sales of Fabric Car Products fell year on year. Segment net sales decreased 4.0% compared with the previous fiscal year. Segment profit decreased 5.8%.
In the Automotive category, sales of carbon for auto parts were favorable, and in the Electrical and Electronics category, sales of electro-conductive compounds for semiconductor carrier materials were strong. Segment net sales increased 5.3% compared with the previous fiscal year. Segment profit increased 1.7%.
Overseas business in Southeast Asia, including Thailand and Malaysia grew, and profitability improved in Northeast Asia due to progress in business structure reform in China. Segment net sales increased 2.4% year on year (or in terms of real net sales, which exclude the influence of exchange rate conversions, increased 0.5%). Segment profit increased significantly by 55.8% year on year.
（Unit：millions of yen）
|Net Sales||Segment profit
（Core operating income)
|2017||2018||Y-o-Y change||2018||Y-o-Y change|
2019 Financial Forecasts
In its domestic operations, the Lion Group will cultivate markets for high-value-added products and offer new value to customers.
In overseas, the Lion Group will continue its aggressive marketing activities, primarily in the area of personal care, and strengthen sales through e-commerce channels, seeking to expand its business.
The consolidated results forecasts for fiscal 2019 are as follows: net sales of ¥360,000 million (up 3.0%) year on year), core operating income of ¥31,500 million (up 11.0% year on year), operating profit of ¥31,000 million (down 9.3% year on year) and profit attributable to owners of parent of ¥21,000 billion (down 18.0% year on year).