Lion at a Glance
Lion’s History
1891Our
founding
founding
1900
1920
1950
1960
1970
1980
1990
2010
2018〜With our aim of becoming
an advanced daily healthcare company,
we have begun moving on
to a new stage Lion’s Vision and Goals
an advanced daily healthcare company,
we have begun moving on
to a new stage Lion’s Vision and Goals
1896
Launched
Launched
Lion Toothpowder
1920
Used plant-derived materials in soap
Used plant-derived materials in soap
for the first time in Japan
1937
Launched Medicated Lion Kodomo Toothpaste for children
1953
Launched Lipon-F,
Launched Lipon-F,
Japan’s first kitchen detergent
for washing fruits,
vegetables, and tableware
1964
Launched Dentor Lion toothpaste, which was the first toothpaste in Japan that helped protect against alveolar pyorrhea
1966
Launched Mama Lemon, a gentle-on-the-hands detergent for washing tableware and vegetables
1967
Launched Dash,
Launched Dash,
a highly biodegradable laundry detergent
1970
Launched White & White toothpaste
1980
Launched Murin TOP, an eco-friendly and phosphate-free laundry detergent
1993
Launched Dentor Systema Lion for preventing periodontal disease
1997
Launched KireiKirei Medicated Hand Soap, formulated with an antibacterial agent
2014
Released the renewed CLINICA brand, “from a Preventive Dentistry Perspective”
2010
Launched super-concentrated liquid laundry detergent TOP NANOX
2016
Launched the Salivary Multi Test, a system for testing saliva
