Lion at a Glance

Lion’s History

1891Our
founding
1900
1920
1950
1960
1970
1980
1990
2011120th
anniversary
of Lion’s
founding
2018〜With our aim of becoming
an advanced daily healthcare company,
we have begun moving on
to a new stage Lion’s Vision and Goals
1896

Launched
Lion Toothpowder

1920

Used plant-derived materials in soap
for the first time in Japan

1937

Launched Medicated Lion Kodomo Toothpaste for children

1953

Launched Lipon-F,
Japan’s first kitchen detergent
for washing fruits,
vegetables, and tableware

1964

Launched Dentor Lion toothpaste, which was the first toothpaste in Japan that helped protect against alveolar pyorrhea

1966

Launched Mama Lemon, a gentle-on-the-hands detergent for washing tableware and vegetables

1967

Launched Dash,
a highly biodegradable laundry detergent

1970

Launched White & White toothpaste

1980

Launched Murin TOP, an eco-friendly and phosphate-free laundry detergent

1993

Launched Dentor Systema Lion for preventing periodontal disease

1997

Launched KireiKirei Medicated Hand Soap, formulated with an antibacterial agent

2014

Released the renewed CLINICA brand, “from a Preventive Dentistry Perspective”

2010

Launched super-concentrated liquid laundry detergent TOP NANOX

2016

Launched the Salivary Multi Test, a system for testing saliva