Lion at a Glance
Lion’s History


1891Our
founding
founding
1900
1920
1950
1960
1970
1980
1990
2011120th
anniversary
of Lion’s
founding
anniversary
of Lion’s
founding
2018〜With our aim of becoming
an advanced daily healthcare company,
we have begun moving on
to a new stage Lion’s Vision and Goals
an advanced daily healthcare company,
we have begun moving on
to a new stage Lion’s Vision and Goals
1896
Launched
Launched
Lion Toothpowder

1920
Used plant-derived materials in soap
Used plant-derived materials in soap
for the first time in Japan

1937
Launched Medicated Lion Kodomo Toothpaste for children

1953
Launched Lipon-F,
Launched Lipon-F,
Japan’s first kitchen detergent
for washing fruits,
vegetables, and tableware

1964
Launched Dentor Lion toothpaste, which was the first toothpaste in Japan that helped protect against alveolar pyorrhea

1966
Launched Mama Lemon, a gentle-on-the-hands detergent for washing tableware and vegetables

1967
Launched Dash,
Launched Dash,
a highly biodegradable laundry detergent

1970
Launched White & White toothpaste

1980
Launched Murin TOP, an eco-friendly and phosphate-free laundry detergent

1993
Launched Dentor Systema Lion for preventing periodontal disease

1997
Launched KireiKirei Medicated Hand Soap, formulated with an antibacterial agent

2014
Released the renewed CLINICA brand, “from a Preventive Dentistry Perspective”

2010
Launched super-concentrated liquid laundry detergent TOP NANOX

2016
Launched the Salivary Multi Test, a system for testing saliva
