LOOK Bath Antimold Fogger was newly launched in 2012 and uses smoke-like silver-ion fog to eliminate mold and spores throughout the bathroom to prevent black mold from growing. Since its introduction, it has received high marks from housewives, who were dissatisfied with the effectiveness of other products for cleaning mold from the bathroom, and other consumers with a keen awareness of hygiene. Over the past two years, sales have exceeded 10 million units*. In recent years, the market for mold-removal products had been on a shrinking trend, but, with the introduction of this product, unit prices have risen, and, in 2013 and 2014, the market expanded. Through stepped-up advertising and promotion, Lion is working to establish this product's position among consumers, and, in fall 2014, added a new version, LOOK Bathroom Antimold Fogger Soap Fragrance, which led to further market revitalization.
*According to Lion research