Lion launched new products in the CLINICA and SYSTEMA brand lines, with a continued focus on brand development. Sales for these brands rose 9% and 12%, respectively, exceeding growth in the oral care market overall.*
For the CLINICA brand, Lion offered an oral care lineup addressing the three important points in preventive dentistry—helping fluoride remain on teeth, removing plaque, and reducing bacterial growth. Awareness of preventive dentistry has increased in recent years, and more people are getting checkups at dental clinics. Considering this market development, Lion launched a slimmer three-row type of the CLINICA ADVANTAGE Toothbrush with a dentist-recommended design, and renewed versions of its CLINICA ADVANTAGE Toothpaste and CLINICA ADVANTAGE Dental Rinse. An increasing number of consumers are using a combination of CLINICA brand items.
For the SYSTEMA brand, sales were positive for the SYSTEMA Haguki (the Gums) Plus series with improved periodontal pocket care according to the state of the gums, as well as for new toothbrushes.
* Source: INTAGE Inc., SRI Survey, “The market total for toothpastes, toothbrushes, mouthwashes, and other dental products, Cumulative Sales Amount January-December 2016”