Business Review

Net Sales by Segment

Total Net Sales: ¥395.6 billion; Consurmer Products Business: 66.1%, Overseas Business: 25.1%, Industrial Products Business: 7.9%, Other: 0.9%

  • Total net sales and the percentage compositions were calculated after excluding internal sales within and among segments.

Net Sales ¥261.3 billion Sales to outside parties

We offer a wide range of products and information in Japan, including products such as toothpastes, laundry detergents, and OTC drugs that support “total care, from prevention to treatment and comfort.”

Oral Care Products

Toothpastes, Toothbrushes, Mouthwashes, and Other Products

Beauty Care Products

Liquid hand soaps, Antiperspirants, and Other Products

Fabric Care Products

Laundry detergents, Bleach, Fabric softeners, and Other Products

Living Care Products

Dishwashing detergents, Household cleaners, Cooking-aid products, and Other Products

Pharmaceutical Products

Analgesics, Eyedrops, Tonics, Insecticides, and Other Products


Functional food products, Gift products, Pet supplies, and Others

Net Sales ¥31.3 billion Sales to outside parties

The Industrial Products Business comprises Lion’s Chemical Products, which handles surfactant and electro-conductive carbon black products, and detergents for institutional use products, which supplies a range of cleaning preparations and hand soaps for use in hotels, restaurants, and other industries.

Chemical Products


Electrical and Electronics

Energy, Environmental & Infrastructure

Lifestyle related Industry

Detergents for Institutional Use Products

Net Sales ¥99.2 billion Sales to outside parties

The Overseas Business engages mainly in the manufacture and sale of commodities by affiliated overseas businesses.



South Korea



Hong Kong

NANOX Liquid laundry detergent




Net Sales ¥3.6 billion Sales to outside parties

Lion subsidiaries located in Japan primarily undertake operations of each Lion Group business. The main products and services are construction contractor business, real estate management, distribution/storage, and temporary staffing services.