Social: Community Involvement

Creating Healthy, Comfortable, and Clean Living Habits
Lion’s Action

Aiming to “realize healthy minds and bodies for all,” we are engaging in activities that contribute to the development of a sustainable society and to the global environment in the areas of health, comfort, and cleanliness.

Educational Activities through Our Businesses

Educational Activities for Oral Health

In addition to our ongoing engagement in educational activities for “preventive dentistry,” which involves both continuous “professional care” at dental clinics as well as “self-care” in people’s everyday lives, we hold the annual Oral Health Event of Tooth Brushing for Children. Geared toward elementary schools, this event fosters awareness to maintain and improve the health of teeth and mouths. Lion has continued to support the activities of the Lion Foundation for Dental Health (LDH) for more than 50 years. Since 1964, LDH has been undertaking dental health activities—targeting a wide span of generations and age-groups, including mothers and infants, children, school students, guardians, and the elderly. Overseas Group companies are also actively involved in a range of oral health educational activities.

Educational Activities for Cleanliness

Hand washing educational activity conducted overseas

The Lion Group has been working on activities to have proper hand washing habits take root mainly with the KireiKirei brand. We conduct educational activities for hand washing at kindergartens, preschools, and public facilities in the areas where our business facilities are located across Japan. Hand washing educational activities are not only conducted in Japan, but also in other countries where we sell our products, such as South Korea, Singapore, Thailand, and China.


Oral Health Event of Tooth Brushing for Children

A scene at an elementary school that participated in the Oral Health Event of Tooth Brushing for Children

The Oral Health Event of Tooth Brushing for Children, started in 1932, is held every year for elementary school children during a week designated as the “dental/oral health week (June 4-10).” After simultaneously broadcasting the event nationwide over the Internet for many years, we decided to change the method of participation for the 74th event in 2017. Each school set its own date for participation within the 10-day period of the event and viewed an educational DVD. Over and above nationwide elementary schools in Japan, 2,893 schools and around 160,000 elementary school students (roughly 14% of the number of elementary schools in Japan) participated in the event.