* External sales, IFRS standard (Figures for 2017 are approximate values, and have not been audited by the accounting auditor.)
Under the V-2 Plan (Vision 2020 Part-2), Lion worked to develop high-value-added products, raise its market position, and bolster profitability. We also increased the business scale for e-commerce products with expanded product development centered on functional foods and a proactive marketing promotion.
During 2017, the final year of the V-2 Plan, sale unit prices were increased 2% year on year on a unit sales price basis, but sales volume slowed because of the launch of high-value-added products by daily necessities manufacturers and increased capacity of refill products.
Amid rising health care needs, Lion improved its product mix through efforts to enhance the added value of products. We also concentrated investment in priority fields, and increased business efficiency. As a result, despite the negative effects of higher raw material prices and other external factors, the Consumer Products Business achieved increases in both revenue and earnings.
Market scale and position of Lion’s main products
Note: Figures for market size are based on retail sales, not including sales of gift packages.
Source: INTAGE Inc., SRI survey, each category. Data are from January through December 2017, on the basis of sales amount.
Lion will pursue measures to raise brands and product positions to the next level by creating “customer experience-based value,” as well as expand business scale and business fields, in order to establish the foundation for an advanced daily healthcare company.