History and Efforts Put into Practice

Since starting its soap and toothpaste business, Lion has been continuing to advance in step with people’s lives, as a promoter of a culture of oral hygiene and cleanliness by providing useful products, for more than 120 years. This has involved not only the supply of products but also a history of fostering good habits through educational activities and providing information for consumers. In recent years, we have developed high-value-added products and promoted educational activities so that consumers are more forward-looking as well as more positive and fulfilled, and we are now also rolling out those activities in other Asian countries.