* External sales, IFRS standard (Figures for 2017 are approximate values, and have not been audited by the accounting auditor.)
Under the V-2 Plan, Lion worked to expand its business scale by developing global brands such as SYSTEMA and KODOMO, and strengthening the e-commerce business. We also took steps to reinforce business foundations and improve profitability, including making Southern Lion Sdn. Bhd. (based in Malaysia) a consolidated subsidiary, and restructuring the Taiwan business.
During 2017, Lion expanded its business in countries where it already operates to new fields, increasing total net sales 139%*, and segment operating income 385%*, compared to 2014 levels.
* Excluding the influence of exchange rate conversions
Lion will promote activities that encourage enjoyable, positive health care habits, in order to provide people throughout Asia with healthy and comfortable lifestyles, both physically and mentally. As a first step, we will promote the type of preventive dentistry that is generating such positive results in Japan (total oral care combining self-care and professional dentistry), in a manner tailored to the actual circumstances in Asian regions.