The market forecasts for Asia, which are the basis for Lion’s growth strategies, project a growing population in the overall region, comprising Japan, Northeast Asia, and Southeast Asia. Also, since 2015, the populations of such countries as South Korea, Singapore, China, and Thailand have been aging rapidly, following the pattern in Japan. Amid such market changes, interest in health is likely to rise in Asia, with a broadening of health care needs.
Lion offers a broad range of products in Japan to address the risk factors in oral care for each age-group, from tooth decay and bad breath that can occur at a comparatively young age, to periodontal disease and other conditions affecting people of all ages. Utilizing our strengths of a deep understanding of customers and accumulated data, Lion has conveyed a message of dental and oral health for all generations.
Lion considers the growing populations and aging societies of Asia as an opportunity for business expansion. We will broadly apply our accumulated experience in Japan to provide not just highly functional products, but information and services at the same time, in order to support the development of Asian societies free of tooth decay and periodontal disease, aiming to become the leading oral care company in Asia. We will offer customers highly conscious of oral care a lineup of products for every life stage, while also deepening our understanding of the characteristics and needs of each Asian region, and through region-specific programs will offer new value in health care. Along with products, we consider building trust in brands and the Company to be an important point. We will also focus on inbound demand to pursue a new brand development style.