Message from Management

Make a difference in everyday lives by redesigning habits

Itsuo Hama Representative Director, Chairman of the Board of Directors /  Masazumi Kikukawa Representative Director, President and Executive Officer

(Left) Itsuo Hama
(Right) Masazumi Kikukawa

Since its founding in 1891, Lion has striven to contribute to health, comfort and cleanliness in everyday living and the realization of a sustainable society through its business activities in line with its corporate motto, “Fulfilling a Spirit of Love,” and based on its purpose, “Make a difference in everyday lives by redesigning habits.”

The environment surrounding Lion is undergoing immense changes, such as the emergence of a pandemic and global environmental problems. These changes require us to further evolve our business activities. At the same time, operating from a long-term perspective that includes environment, social and governance (ESG) considerations and the achievement of the Sustainable Development Goals (SDGs) is crucial.

In light of these circumstances and based on our purpose, we have formulated a new long-term strategic framework, Vision2030, aimed at achieving our management vision, “Becoming an advanced daily healthcare company.”

Oral Health—Supporting whole-body health and QOL starting from the mouth
Infection Control—Providing hygiene solutions, including combating the COVID-19 pandemic
Smart Housework—Creating new housework habits by shifting focus from the application of individual products to the links between them
Well-Being—Creating new value in the prevention and treatment of everyday health issues and discomforts

We have designated the above four fields of value creation, in which we will provide products, services and information that contribute to the creation of new living habits for consumers, mainly in Asia.

Leveraging our wide-ranging daily healthcare insight and marketing and R&D capabilities based on consumer perspectives—a strength of Lion—we will accelerate our growth strategies to contribute to the realization of health, comfort and cleanliness in everyday living and a sustainable society.

October 2021 marks the 130th anniversary of Lion’s founding. Reflecting on this milestone, on behalf of the entire Lion Group, we would like to express our heartfelt gratitude for our stakeholders’ support and patronage and ask for your continued confidence as we move forward.

Itsuo Hama
Representative Director,
Chairman of the Board of Directors

Masazumi Kikukawa
Representative Director,
President and Executive Officer