||Objective of Introducing the New Product
In recent years, with dietary education becoming commonplace and health consciousness rising, people are more than ever seeking out food that is not only delicious but healthy. At the same time, even though many consumers desire to cook for their families as much as possible, the number of dual-income households is increasing, leaving them with less time for housework. This is creating a demand for meal preparation that is quick, easy and healthy.
Introduced in 1970, REED Healthy-Cooking Paper has over the years incorporated a number of innovations, and its applications have adapted to meet evolving consumer needs, garnering a great number of regular users. In particular, in 2011 its usefulness in reducing the caloric content of food thanks to excellent water and oil retention properties was warmly received.
Now, in response to growing demand for simple ways of preparing food that is delicious and healthy, Lion is rereleasing REED Healthy-Cooking Paper with a new package design that features eight cooking techniques utilizing this unique cooking paper.
Lion will also release new REED Healthy-Cooking Paper: Smart Type, which is dispensed in individual sheets ideal for a wide variety applications that are simple and low-waste, especially when cooking small amounts, such as when preparing breakfast or boxed lunches.
REED Healthy-Cooking Paper, available in two styles, backs up busy parents by making it easier to prepare healthy, delicious home-cooked meals.