Activities conducted as a group

Oral Health Event of Tooth Brushing for Children Conducted Throughout Asia

In order to keep dental and oral health for a lifetime, it is important to establish proper habits for oral care since childhood. Placing emphasis on fostering elementary school students’ awareness of dental and oral health, Lion has held the Oral Health Event of Tooth Brushing for Children since 1932, in cooperation with the Lion Foundation for Dental Health (LDH). The event is held during the week of dental/ oral health from June 4 to 10 to teach children about how important oral health is in a fun manner in a one-hour class via the Internet.

Presently, the event has developed into a nationwide event in which about 90,000 elementary school students participate every year. It is held not only in Japan, but across countries and regions in Asia.