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New products introduced in the last six months.

Apr. 24, 2024

TOP Clear Liquid Antibacterial

Boasts a 48-hour antibacterial effect* that powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.
* Does not suppress the growth of all bacteria.

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Fragrance
Subtle Fresh Floral
Contents
900g bottle; 500g refill pack; 900g extra-large refill pack

TOP Clear Liquid

A low-viscosity liquid detergent that penetrates and cleans deep inside clothing fibers even when various types of laundry are washed together. Easily removes a wide range of grime types, preventing yellowing and leaving clothing bright.

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Fragrance
Subtle Aqua Floral
Contents
900g bottle; 500g refill pack; 900g extra-large refill pack

Apr. 04, 2024

OCH-TUNE Toothpaste

A toothpaste offering a new way to select oral care through styles designed to provide a clean feeling suitable for both fast and slow styles of brushing.

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Flavor
FAST: Blue Refresh Mint
SLOW: Herbal Relax Mint
Contents
130g

OCH-TUNE Toothbrush

A toothbrush offering a new way to select oral care through styles designed to provide a clean feeling suitable for both fast and slow styles of brushing.

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Size
Compact
Perceived bristle hardness
Medium

OCH-TUNE Mouthwash

A mouthwash offering a new way to select oral care through styles designed to provide a clean feeling that suitable for both fast and slow styles of brushing.

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Flavor
FAST: Cool Dry Mint
SLOW: Silky Mild Mint
Contents
600ml

CHARMY Magica Enzyme + (“Plus”)

Eliminate the need to scrub just by soaking dishes! Powerful enzymes break down stubborn grime!* A dishwashing detergent that helps remove grime with less effort.
*Breaks down starches and proteins in grime

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Fragrances
Orange; Fresh Peach
Contents
220ml bottle; 530ml refill pack; 710ml large-size refill pack; 1,020ml extra-large-size refill pack (Orange fragrance only)

Mar. 27, 2024

Smile 40 Premium THE ONE Mild

An ophthalmic medicine that helps repair corneal damage,*1 which is one of the common causes of eye fatigue, blurred vision, bloodshot eyes and itchiness, treating all of these symptoms with just a single bottle.
Contains the highest number*2 of 12 active ingredients permitted in Japan.
Gentle and mild
*1 Such as that caused by rubbing
*2 In accordance with pharmaceutical product standards established by the Ministry of Health, Labor and Welfare to streamline the approval process

Product directions and other info

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Contents
15mL
Recommended retail price
¥1,780

Indications

●
Eye fatigue
●
Blurred vision (due to excess eye mucus, etc.)
●
Bloodshot conjunctiva
●
Itchy eyes
●
Blepharitis (inflamed eyelids)
●
Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.)
●
Inflammation of the eye due to ultraviolet or other light (such as snow blindness)
●
Discomfort when wearing hard contact lenses

Hold the bottle tip-down
when dispensing
the eye drops

Directions and Dosage

Use 3 to 6 times a day, 1 to 3 drops in each eye.

Usage and Dosage Warnings

(1)
Excessive use may cause abnormal sensitivity to light or make eyes more bloodshot.
(2)
A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
(3)
Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
(4)
Do not use while wearing soft contact lenses.
(5)
Use the product only as eye drops.

Ingredients (per 100 ml)

Active ingredient
Content
Effects
Retinol palmitate (vitamin A)
50,000 units
Works directly on the cornea to support visual function
d-α-tocopherol acetate (natural vitamin E)
0.045 g
A vitamin that stimulates blood flow and replenishes nutrients in the eyes
Pyridoxine hydrochloride (vitamin B6)
0.01 g
A vitamin that promotes metabolic processes
Chondroitin sulfate sodium
0.1 g
Retains moisture and protects the cornea
Taurine(nutrient)
1 g
An amino acid that promotes metabolic processes
Potassium L-aspartate(nutrient)
0.8 g
An amino acid that brings enzymes into the eyes
Neostigmine methylsulfate
0.005 g
Improves eye focus
Chlorpheniramine maleate
0.03 g
Reduces itchiness and other eye discomfort
Tetrahydrozoline hydrochloride
0.02 g
Reduces redness due to bloodshot eyes
ε-aminocaproic acid
1 g
Relieves inflammation of the eyes
Berberine chloride hydrate
0.015 g
Derived from herbal medicines with antibacterial and anti-inflammatory properties
Glycyrrhizinate dipotassium
0.25 g
Derived from herbal medicines with anti-inflammatory properties

*Inactive ingredients: Boric acid, trometamol, disodium edetate, BHT, propylene glycol, povidone, hypromellose, polyoxyethylene polyoxypropylene glycol, l-menthol, dl-camphor, d-borneol,pH adjuster

Smile 40 Premium THE ONE Cool

An ophthalmic medicine that helps repair corneal damage,*1 which is one of the common causes of eye fatigue, blurred vision, bloodshot eyes and itchiness, treating all of these symptoms with just a single bottle.
Contains the highest number*2 of 12 active ingredients permitted in Japan.
Refreshing and invigorating
*1 Such as that caused by rubbing
*2 In accordance with pharmaceutical product standards established by the Ministry of Health, Labor and Welfare to streamline the approval process

Product directions and other info

More

Contents
15mL
Recommended retail price
¥1,780

Indications

●
Eye fatigue
●
Blurred vision (due to excess eye mucus, etc.)
●
Bloodshot conjunctiva
●
Itchy eyes
●
Blepharitis (inflamed eyelids)
●
Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.)
●
Inflammation of the eye due to ultraviolet or other light (such as snow blindness)
●
Discomfort when wearing hard contact lenses

Hold the bottle tip-down
when dispensing
the eye drops

Directions and Dosage

Use 3 to 6 times a day, 1 to 3 drops in each eye.

Usage and Dosage Warnings

(1)
Excessive use may cause abnormal sensitivity to light or make eyes more bloodshot.
(2)
A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
(3)
Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
(4)
Do not use while wearing soft contact lenses.
(5)
Use the product only as eye drops.

Ingredients (per 100 ml)

Active ingredient
Content
Effects
Retinol palmitate (vitamin A)
50,000 units
Works directly on the cornea to support visual function
d-α-tocopherol acetate (natural vitamin E)
0.045 g
A vitamin that stimulates blood flow and replenishes nutrients in the eyes
Pyridoxine hydrochloride (vitamin B6)
0.01 g
A vitamin that promotes metabolic processes
Chondroitin sulfate sodium
0.1 g
Retains moisture and protects the cornea
Taurine(nutrient)
1 g
An amino acid that promotes metabolic processes
Potassium L-aspartate(nutrient)
0.8 g
An amino acid that brings enzymes into the eyes
Neostigmine methylsulfate
0.005 g
Improves eye focus
Chlorpheniramine maleate
0.03 g
Reduces itchiness and other eye discomfort
Tetrahydrozoline hydrochloride
0.02 g
Reduces redness due to bloodshot eyes
ε-aminocaproic acid
1 g
Relieves inflammation of the eyes
Berberine chloride hydrate
0.015 g
Derived from herbal medicines with antibacterial and anti-inflammatory properties
Glycyrrhizinate dipotassium
0.25 g
Derived from herbal medicines with anti-inflammatory properties

*Inactive ingredients: Boric acid, trometamol, disodium edetate, BHT, propylene glycol, povidone, hypromellose, polyoxyethylene polyoxypropylene glycol, l-menthol, d-borneol,pH adjuster

Smile 40 Premium THE ONE Cool MAX

An ophthalmic medicine that helps repair corneal damage,*1 which is one of the common causes of eye fatigue, blurred vision, bloodshot eyes and itchiness, treating all of these symptoms with just a single bottle.
Contains the highest number*2 of 12 active ingredients permitted in Japan.
Offers the maximum cooling sensation
*1 Such as that caused by rubbing
*2 In accordance with pharmaceutical product standards established by the Ministry of Health, Labor and Welfare to streamline the approval process

Product directions and other info

More

Contents
15mL
Recommended retail price
¥1,780

Indications

●
Eye fatigue
●
Blurred vision (due to excess eye mucus, etc.)
●
Bloodshot conjunctiva
●
Itchy eyes
●
Blepharitis (inflamed eyelids)
●
Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.)
●
Inflammation of the eye due to ultraviolet or other light (such as snow blindness)
●
Discomfort when wearing hard contact lenses

Hold the bottle tip-down
when dispensing
the eye drops

Directions and Dosage

Use 3 to 6 times a day, 1 to 3 drops in each eye.

Usage and Dosage Warnings

(1)
Excessive use may cause abnormal sensitivity to light or make eyes more bloodshot.
(2)
A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
(3)
Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
(4)
Do not use while wearing soft contact lenses.
(5)
Use the product only as eye drops.

Ingredients (per 100 ml)

Active ingredient
Content
Effects
Retinol palmitate (vitamin A)
50,000 units
Works directly on the cornea to support visual function
d-α-tocopherol acetate (natural vitamin E)
0.045 g
A vitamin that stimulates blood flow and replenishes nutrients in the eyes
Pyridoxine hydrochloride (vitamin B6)
0.01 g
A vitamin that promotes metabolic processes
Chondroitin sulfate sodium
0.1 g
Retains moisture and protects the cornea
Taurine(nutrient)
1 g
An amino acid that promotes metabolic processes
Potassium L-aspartate(nutrient)
0.8 g
An amino acid that brings enzymes into the eyes
Neostigmine methylsulfate
0.005 g
Improves eye focus
Chlorpheniramine maleate
0.03 g
Reduces itchiness and other eye discomfort
Tetrahydrozoline hydrochloride
0.02 g
Reduces redness due to bloodshot eyes
ε-aminocaproic acid
1 g
Relieves inflammation of the eyes
Berberine chloride hydrate
0.015 g
Derived from herbal medicines with antibacterial and anti-inflammatory properties
Glycyrrhizinate dipotassium
0.25 g
Derived from herbal medicines with anti-inflammatory properties

*Inactive ingredients: Boric acid, trometamol, disodium edetate, BHT, propylene glycol, povidone, hypromellose, polyoxyethylene polyoxypropylene glycol, l-menthol, dl-camphor, d-borneol, eucalyptus oil, pH adjuster

Dec. 19, 2023

SOFLAN Aroma Rich

The only fabric softener* formulated so that your preferred fragrance lasts and lasts without changing
Thanks to the Fresh Bloom Aroma Formula, the specific notes of the fragrance last, unchanged, from the moment you pour the fabric softener into the wash to the moment you undress at the end of the day.
The deep, rich fragrances are formulated with select natural aroma oils.
Helps keep clothing looking fresh by preventing wrinkles and stretching, even after repeated washing.
*Among Lion fabric softeners.

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Fragrances
Juliette; Catherine; Diana; Sarah; Ellie
Contents
480ml bottle; 380ml refill pack; 950ml extra-large refill pack

Nov. 22, 2023

Bright STRONG Bleaching & Antibacterial Gel

An oxygen laundry bleach that not only eliminates grime and stains, but effectively prevents odors due to clothing being hung to dry inside or left damp too long. Also provides an antibacterial effect* that lasts all day.
* Does not suppress the growth of all bacteria.

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Contents
510ml bottle; 650ml refill pack; 900ml refill pack

Nov. 20, 2023

Dent Health Medicated Toothpaste DX

Protects weakened gums and teeth
Prevents periodontitis and cavities, the two main factors increasing the risk of tooth loss.*
Contains the highest concentrations of medicated ingredients IPMP and TXA of any Lion product to date.
This total-care medicated toothpaste helps prevent periodontitis, gingival bleeding and bad breath.
* Source: 8020 Promotion Foundation survey (2018)

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Flavor
Medical Clean Herb
Contents
28g; 85g
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