In handling the personal information of its customers in business operations, the Lion Group makes every effort to protect personal information through appropriate management based on internal rules. We highly value the dignity of individuals and the utility of information while strictly observing laws and social norms.
The Lion Group strictly observes laws and regulations related to personal information, and updates its internal systems and rules to protect personal information. While effectively administering personal information, we strive to continuously improve our information management structure.
When acquiring personal information, the Lion Group clearly states the purpose of obtaining the information and the scope of its usage in business activities. With the prior permission of customers, we appropriately and fairly acquire and use personal information within the limitations of the purpose for obtaining the information.
We do not share the personal information of our customers with third parties unless we have received permission from the customer in advance, or there are special legal or other justifiable reasons for doing so.
To ensure the accuracy and security of personal information, the Lion Group makes every effort to maintain accuracy and update personal information. At the same time, the Lion Group strives to protect personal information by implementing appropriate and reasonable security measures to counter the risk of illegal access, loss, destruction, alteration, and leakage of information.
When receiving a request from a customer about their personal information, the Lion Group promptly confirms the identity of the individual and responds appropriately to their request.
Established April 1, 2005
Lion Corporation Consumer Service Center
When Lion requests personal information, it shall provide prior notification of the purpose of use of the information and whether or not the information will be shared with third parties.
Listed below are types of personal information and the corresponding purposes for which they may be used.
|Type of personal information||Purposes|
|Information provided through the Lion website||
Provision of information to registered website users
|Information provided as part of prize giveaways or other promotional campaigns||
Sending prizes, etc.
|Information received through the direct-to-consumer sales business||
Product shipment and billing
|Information provided to the Consumer Service Center||
Responding to inquiries
|Information about trading partners||Management related to Lion's trading partners and sales activities|
|Information about shareholders||Shareholder-related operations, such as the opening and running of the Shareholders Meeting and sending shareholder benefits|
Lion shall manage personal information it has received from persons concerned in accordance with related laws and standards as well as its internal rules.
Lion shall take proper and reasonable safety measures to prevent the illegal access, loss, destruction, alteration or leakage of personal information. In the event that such an event should occur, Lion shall quickly take corrective measures.
Lion shall not use personal information it has received from persons concerned for purposes other than those it has provided prior notification of in accordance with 1., above.
Should Lion use personal information for purposes other than those for which it has given prior notification, or should the nature of the stated purposes itself change, Lion must give prior notice to the persons concerned.
Furthermore, information that has become unnecessary in light of Lion's purposes of use shall be quickly and appropriately deleted or destroyed.
Lion shall not disclose or provide personal information to third parties, except under the following conditions.
Lion engages in the shared use of personal data with the following companies as laid out below.
|Items of personal data subject to shared use||Names, addresses and telephone numbers of customers as well as information provided to the Consumer Service Center by customers|
|Companies with which Lion engages in shared use||
Lion Trading Co., Ltd.
|Purpose of use||Responding to customer inquiries|
|Party responsible for management of personal information||Lion Corporation|
Lion manages the following types of personal information as retained personal data.
|Type of personal data||Purposes|
|Membership information of Lion’s websites||Provision of website services|
|Registers of customer contest and campaign winners||To send prizes or gifts|
|External product evaluation surveys and consent forms
||Evaluation of the use of relevant products|
|Customer lists for the direct-to-consumer business||Direct-to-consumer business operations|
|Customer consultation information||
Responding to inquiries, such as those related to products, and sending documents or replacement productsSurveys, such as those regarding inquiry response satisfaction or Lion products and services
|Registers of research and industrial associations||Business communications|
|Registers of and other information regarding trading partners||Business communication, negotiation, consultation, placing or receiving orders, or billing operations with trading partners|
|Shareholder registers||Contacting shareholders regarding shareholder-related operations|
|Lists of job applicants||Hiring|
|Information on the families or other parties of relevance to Lion employees||Personnel administration of Lion employees|
|Registers of retirees||To send newsletters and other communications|
If persons concerned request the disclosure of retained personal data pertaining to themselves as listed above in 6., after verifying their identity, Lion shall respond to such requests within a reasonable time period and scope.
However, Lion will not disclose such data in the circumstances described below. When Lion decides to not disclose such data, it shall notify the requester of its decision and the reason for the decision.
If persons concerned request corrections, additions or deletions (hereinafter “amendments”) to retained personal data pertaining to themselves as listed above in 6., after verifying their identity, Lion shall respond to such requests within a reasonable time period and scope.
However, Lion will not amend such data under the following circumstances. When Lion decides to not amend such data, it shall notify the requester of its decision and the reason for the decision.
If persons concerned request the suspension of use or elimination (hereinafter, “cessation of use”) of part or all of the retained personal data pertaining to themselves listed above in 6., after verifying their identity, Lion shall cease to use it within a reasonable time period and scope.
Please understand that if Lion ceases to use part or all of said data, Lion may no longer be able to provide requested services to the persons concerned.
Furthermore, Lion will not cease to use such data under the following circumstances. When Lion decides to not cease use of such data, it shall notify the requester of its decision and the reason for the decision.
Lion shall receive requests as described above in 7., 8. and 9. as well as other inquiries related to personal information via the methods described below. Please understand that Lion may not be able to respond to requests or inquiries not made in accordance with these methods.
Please contact the reception points listed below either in person or by registered letter. (Persons concerned are responsible for postage. Please note that Lion cannot accept requests via telephone, email, fax or other means other than those given above. However, Lion does accept inquiries regarding personal information other than those described above in 7., 8. and 9. over the phone.)
Consumer Service Center
1-3-7, Honjo, Sumida-ku, Tokyo 130-8644
General Affairs Department
*Service hours are 9 am to 5 pm on weekdays
When inquiring by post, please always use registered mail.
After confirming the contents of the inquiry and request form, Lion will send an identity confirmation letter by registered mail to the address given on the certificate of residence received (or, for requests filed by representatives, to the address of the representative given on the request form). Once Lion has confirmed that the request or inquiry was sent by the person concerned or their representative, it will respond to the content of the request or inquiry.
Lion does not charge fees for personal information-related requests or inquiries. However, Lion requests that those making requests or inquiries bear the expense of the envelopes and registered mail postage necessary for confirming the requester's identity and responding (see (2), above, for details).
Lion will respond in writing.
Lion will use personal information obtained through requests as described in 7., 8. and 9., above, or other inquiries related to personal information within the scope necessary to respond to said request or inquiry.
Lion is covered by the Federation of Pharmaceutical Manufacturers' Associations of Japan, a personal information protection organization authorized by the Minister of Health, Labour and Welfare.
The Federation receives complaints and consultations regarding the handling of personal information of the businesses it covers.
Established April 1, 2005
Amended April 2, 2013
Amended May 11, 2016
Chief Privacy Officer (CPO)
If you can't view the PDF,
please download Adobe Acrobat Reader.