Activities in Korea - CJ Lion

Educational Activities for Oral Health

1 Lectures on Health Care to Local Residents

Since 2012, CJ Lion has been contributing to the improvement of local residents’ health care by joining health care programs (promoted by local community organizations such as public health centers, cultural centers and school nurse associations) and conducting health care lectures. The content of each lecture is organized according to its target audience.

Specialists assigned by CJ Lion give lectures on health-related topics, such as correct oral care for infants and parents, oral health management, the relationship between oral health and systemic illness, and lifestyle habits to prevent infectious diseases.

Approximately 3,600 local residents participated in 2016, for a total of about 10,560 participants since 2012.

Lectures on health care for local residents

2 Holding the Oral Care Consultation Room Jointly with Healthcare Centers

Aiming at increasing local residents’ awareness of oral health and preventive dentistry, CJ Lion and public healthcare centers in Gwangjin district have jointly held the Oral Care Consultation Room every Tuesday since 2012. Participants conduct a self-check on their own oral conditions and then receive individual examinations. Then, personal guidance on self-care methods is given to them according to their individual dental and oral conditions. A total of approximately 9,000 people, including around 2,200 people in 2016,took part in the Oral Care Consultation Room.

Participants of the Oral Care Consultation Room

Personal guidance on oral care methods according to individual dental and oral conditions

3 Guidance on Oral Care at Elementary Schools and Junior High Schools

In cooperation with Seodaemun District Healthcare Center and the Department of Preventive Dentistry and Public Oral Health at Yonsei University College of Dentistry, CJ Lion has provided education to elementary school and junior-high school students since 2014. CJ Lion has established tooth brushing facilities at elementary schools and junior high schools within Seoul’s Seodaemun district and provides ongoing oral care education and monitoring. At the tooth brushing facilities, dental examinations are conducted twice a year for three years with follow-ups by dentists and dental hygienists (for students in the fourth to the sixth year of elementary school, and in the first to the third year of junior high school). In order to ensure students develop proper oral care habits, dental hygienists visit schools once a month to educate them on such habits as brushing their teeth after meals as well as on correct preventive dentistry. As of 2016, the number of schools with the tooth brushing facilities is nine (six elementary schools and three junior high schools), and approximately 6,200 students in total are receiving education on tooth brushing through the facilities.

Conducting oral care lectures for all grades

Establishing a habit of tooth brushing after meals

4 Holding the Oral Health Event of Tooth Brushing for Children

The Lion Group places emphasis on fostering children’s awareness of dental and oral health in order to help people stay healthy for a lifetime.

With the aim to teach correct oral care to elementary school students, the Lion Group has held the Oral Health Event of Tooth Brushing for Children since 1932. Started in Japan, the event is presently held in countries and regions across Asia.

CJ Lion has held the Oral Health Event of Tooth Brushing for Children since 2009, and, in 2016, 12 elementary schools in South Korea with approximately 1,400 students joined the event. In total, about 5,550 children have participated in this event.

Oral Health Event of Tooth Brushing for Children by CJ Lion

Educational Activities for Hygiene Care Habits

1 “Ai! Kekute” Hand Washing Class at Kindergartens

Since 2016, to teach children ways to protect their own health, CJ Lion has conducted educational activities on hand washing using Ai!Kekute, a hand soap that CJ Lion sells in South Korea. (“Ai! Kekute” means “Oh! Clean!” in Korean)

The most critical period in hygiene care habit establishment is childhood. CJ Lion conducts the Ai!Kekute hand washing class, begun in 2016, for kindergarteners ages 4 to 6 in Seoul and nearby cities. In the class, a bubbly foam-shaped mascot character and a facilitator capture the children’s attention and encourage their active participation. Through hand washing songs and exercises, children learn that hand washing is not a boring thing, but actually fun.

Hand washing check sheets and stickers are distributed to every participant after the class, with the aim of encouraging correct hand washing back at home. Each time a child washes his or her hands correctly, a sticker will be put on the sheet by a supervising adult. The sheets are then collected at the kindergarten for the teacher to check if hand washing habits have been established properly.

In 2016, CJ Lion conducted the Ai!Kekute hand washing class at 127 kindergartens, and 17,714 kindergarteners participated.

Ai! Kekute hand washing class

2 Hand Washing and Gargling Class in Partnership with a Retail Store

Hand Washing and Gargling Class

In partnership with HomePlus, a retail store in South Korea, CJ Lion promotes activities for customers that enhance healthy habits for infectious disease prevention.

CJ Lion conducts hand washing and gargling classes for children and their parents at the HomePlus Cultural Center. The classes are conducted during the summer and winter vacation periods, when outbreaks of infectious diseases such as influenza and norovirus most often occur.

In 2016, CJ Lion conducted hand washing and gargling classes 25 times at the HomePlus Cultural Center, with 15 to 20 child-parent pairs joining each time. In total, about 1,000 people took part in the class.