Activities in Malaysia - Southern Lion Sdn. Bhd.

Educational Activities for Oral Health

1 Promoting the Lion Dental Health Program at Kindergartens and Primary Schools throughout Malaysia

The Lion Dental Health Program is a social contribution program established in 1998 by Southern Lion. The aims of this program are to create awareness among the public of the importance of maintaining good oral hygiene for better overall health and to educate children from a young age to cultivate good oral hygiene habits.

Southern Lion visits kindergartens and primary schools in Johor and teaches children (ages 4 to 6 and ages 7 to 12) correct oral care using KODOMO toothbrushes and toothpaste (oral care products of Southern Lion).

The program of the class has been developed by the Lion Foundation of Dental Health, a public interest incorporated foundation established by Lion Corporation Japan. The program includes story telling sessions, tooth brushing demonstrations, explanations of plaque and dental caries, quizzes and mascot appearances tailored to the target age group.

The classes are conducted in a fun and interactive way, fully facilitated by Southern Lion employees who are in charge of operating social contribution programs.

In 2016, 11,545 kindergarteners and 64,870 students in primary schools participated in the class. In total, about 1,000,000 children have participated in the Lion Dental Health Program since the program began.

Kindergarteners participating in the tooth brushing demonstration

Story-telling session at a kindergarten

Oral care lectures using KODOMO toothpaste

Oral care lectures using KODOMO toothbrushes

Explanation of good oral care habits to students in a primary school

Tooth brushing demonstration in a primary school

2 Activities to Support the Health and Hygiene of Refugee Children

Southern Lion has been involved with health and hygiene awareness programs for refugee children since 2013. The programs have been conducted in Kuala Lumpur and Johor Bahru with cooperation from NGOs and UNHCR staff.

The programs target children ages 7 to 16, offering oral care promotion programs and hand washing programs. Southern Lion donates its products, such as KODOMO toothbrushes and toothpaste, Systema toothbrushes, Fresh & White toothpaste, Shokubutsu bar soap and Shokubutsu Active Guard liquid hand soap.

In addition to the programs, employees from Southern Lion celebrate children’s birthdays with them and share happy moments.

In 2016, Southern Lion conducted health and hygiene programs for about 150 refugee children, and about 460 children have participated since the program began.

Tooth brushing demonstration

Tea break with the children

Handing over of sponsorship items

Educational Activities for Hygiene Care Habits

1 Promoting Hygienic Habits at Kindergartens in Johor Bahru

With the aim of increasing awareness of the importance of hand washing among young children, Southern Lion has been visiting kindergartens in Johor Bahru and conducting hand washing programs since 2014. The programs include story-telling sessions, education on the steps of hand washing and the importance of using the proper hand soap.

In 2016, Southern Lion visited 10 kindergartens, and over 300 children ages 4 to 6 took part in the class. About 950 children have participated in this program since it began.

Explanation of when we need to wash our hands

Explanation of the good and bad bacteria found on our hands

Children participating in the hand washing demonstration

2 Activities to Raise the Hygiene Awareness of Indigenous Children in Malaysia

Southern Lion has been conducting hygiene awareness programs for indigenous children in areas of Johor. These programs are conducted in collaboration with various Malaysian government departments. Along with hair washing activities, employees of Southern Lion help to clean up the villages. Also, Southern Lion donates its products, such as KODOMO toothbrushes and toothpaste, Systema toothbrushes, Fresh & White toothpaste, Shokubutsu Active Guard bar soap, Emeron shampoo, and Bio Zip detergent. In 2016, Southern Lion visited two villages and 150 indigenous children participated in this activity.

Clean up activities in a village

Washing children's hair

Group photo