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Lion conducts business activities in line with its purpose, “Make a difference in everyday lives by redesigning habits (ReDesign),” with the aim of achieving healthy minds and bodies for all and a sustainable society.
Addressing evolving social issues while striving to realize better living for each individual every day toward a brighter future.Lion works with customers and other stakeholders to find solutions to problems big and small.
Based on consumer research, we strive to create new value that supports each consumer in leading a comfortable and healthy life by leveraging the basic technology research capabilities that underlie all our businesses, along with the core technologies that represent our fundamental strengths.
Brushing one’s teeth, washing one’s hands, and doing the laundry.
Lion provides products that make these daily habits more enjoyable and positive.
