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Since its founding in 1891, Lion has supported people’s lives through creating better habits. Our products are an integral part of the activities of daily living, from brushing teeth to doing laundry and cleaning. Transforming these everyday activities into healthier and more comfortable experiences is both the foundation and the core of our business.
For example, if people establish proper toothbrushing habits and use products with higher functionality, they can enjoy eating with healthy teeth throughout their lives. And if housework is done more efficiently, people will have more free time to spend with their families. Contributing to people’s everyday lives through positive changes like these is Lion’s purpose, embodying the spirit that has been passed down for over 130 years.
While we have always conducted our business guided by this spirit, the business environment surrounding us is constantly changing and has further increased in complexity in recent years. For example, addressing global environmental issues requires not only corporate-level initiatives but also a transformation in societal habits —such as conserving water and energy and using resources effectively in everyday life.
From a global perspective, social issues are diversifying across countries and regions. In Northeast Asia, where we operate, these include rising medical costs due to an aging population, while in Southeast and South Asia, these include establishing health and hygiene habits tailored to each region's stage of economic development.
To address these diverse and complex social issues and continuously create both social and economic value, we have made our Purpose the cornerstone of our management and established our management vision as “Becoming an advanced daily healthcare company.” To realize this vision, we have formulated “Vision2030,” our medium- to long-term strategic framework, and are carrying out a wide range of business initiatives.
We believe that “Creating Better Habits” is an activity that simultaneously resolves social issues and generates economic value, and that the cumulative effect of these efforts enhances corporate value sustainably. By fully leveraging our unique approach of solving social issues through Creating Better Habits and expanding our initiatives from Japan to Asia and beyond, we aim to achieve sustainable growth and contribute to a sustainable society.
Masayuki Takemori
Representative Director,
President and Executive Officer