Products
Helping make every day healthy and comfortable for everyone.
Dental and Oral Care

Body Care

Medicated Care

Fabric Care

Living Care

Kitchen and Cooking

Health and Beauty Food Products

New Products
2021-04-07
SOFLAN Premium Deodorizer Ultra Zero

Developed in the pursuit of total odor elimination.
A next-generation fabric softener featuring first-in-Japan1 technology for making odors undetectable.
This product provides odor-cancelling technology developed with a focus on the mechanisms of olfaction to block odors before you smell them.2
1. Deodorizing technology based on highly branched cyclic dextrin and a specific group of fragrances, within the fabric softener field (September 2020 Lion survey of advanced technologies)
2. Does not block all odors
- Fragrance
- Pure Soap (dissipates upon drying)
- Contents
- 530ml bottle; 400ml refill pack; 1,200ml large-size refill pack
2021-03-31
Lightee Toothpaste

A powerful whitening toothpaste developed by Lion that thoroughly removes grime from micro-level imperfections in the dental surface while promoting enamel repair* to prevent cavities. This toothpaste helps bring out the teeth’s natural, shining whiteness.
* Remineralization
- Flavors
- White Citrus Mint; White Rose Mint
- Contents
- 100g; 53g
2021-03-31
KireiKirei Medicated Hand Sanitizing Spray

Quickly disinfect as soon as you get home!
KireiKirei Medicated Hand Sanitizing Spray is effective against viruses and bacteria.
*Tested on enveloped viruses. Not effective against all bacteria and viruses.
- Contents
- 350ml bottle; 340ml refill pack