A gum disease care toothbrush featuring super-tapered bristles
Combines the benefits of a wide head for efficient plaque removal and a thin brush back for ease of maneuverability in the mouth.
Super-tapered bristles reach deep into the gingival sulcus to thoroughly clean away grime and gum disease-causing plaque.

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Developed in the pursuit of total odor elimination.
A next-generation fabric softener featuring first-in-Japan¹ technology for making odors undetectable.
This product provides odor-cancelling technology developed with a focus on the mechanisms of olfaction to block odors before you smell them.²

1. Deodorizing technology based on highly branched cyclic dextrin and a specific group of fragrances, within the fabric softener field (September 2020 Lion survey of advanced technologies)
2. Does not block all odors

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A powerful whitening toothpaste developed by Lion that thoroughly removes grime from micro-level imperfections in the dental surface while promoting enamel repair* to prevent cavities. This toothpaste helps bring out the teeth’s natural, shining whiteness.
* Remineralization

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