A powder laundry detergent that effectively removes stubborn grime for optimal clothing brightness

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A powder laundry detergent that effectively removes odors and grime that arise from the body, such as sweat and sebum

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A powder laundry detergent that eliminates grime, bacteria and viruses* through ordinary washing and prevents unpleasant odors that arise from damp clothing hung to dry indoors
*Does not remove all bacteria or viruses

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Formulated with enzymes for powerful detergency that gives a clean finish even when various types of laundry are washed together.

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A highly concentrated laundry detergent that realizes the very strongest detergency¹ with a highly concentrated formula and is packaged in an environmentally friendly transparent bottle made of 100% recycled plastic²

1. Among Lion liquid laundry detergents, when washing using only detergent
2. Refers to the bottle only, not including the nozzle and cap

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A highly concentrated laundry detergent, formulated to contain 70% cleansing ingredients by volume .
First-ever total deodorizing cleansing provides all-around deodorizing and odor prevention, even against odors that other detergents fail to remove.*
* Among Lion liquid laundry detergents. Total approach addresses deodorizing from biological, physical, sensory and chemical perspectives

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A 24-hour antibacterial effect powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.

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A low-viscosity liquid detergent that penetrates and cleans deep inside clothing fibers even when various types of laundry are washed together. Easily removes a wide range of grime types, preventing yellowing and leaving clothing bright.

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Suppresses unpleasant odors even when clothes are dried indoors with an antibacterial effect^* and fragrance that last all day. Laundry detergent containing fabric softener and an antibacterial agent.
*Not effective against all types of bacteria.

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A gentle fragrance that lasts from washing to wearing. A softly fragrant laundry detergent containing fabric softener and formulated with natural aromas.

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Needs just one rinse, better eliminating damage!¹
A laundry detergent that keeps clothing looking like new, wash after wash.²

1. Compared with two-rinse washing. Effect varies by type of clothing and washing machine. Does not repair preexisting damage.
2. Refers to restoring stretched garments to their original shape for 20 washes. Does not repair preexisting damage, such as shrinking, fading or pilling.

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One product for all kinds of stains!
A powerful stain remover that removes both water- and oil-based grime from clothes thanks to the combination of a stain-removing liquid and blotting sheets

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A prewash treatment ideal for fighting stains on collars and cuffs
The container features a sponge applicator that makes it easy to apply.

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A prewash treatment ideal for fighting muddy grime, such as that on socks
The container features an attached brush applicator to scrub off mud.

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A prewash treatment ideal for use on soiled spots, such as food spills
The container features a specially designed head that makes it easy to tap the treatment directly onto stains.

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A laundry bleach that not only brightens and deodorizes, but kills 99.99% of germs on clothing.¹ Even eliminates viruses!^{1, 2}
1. Not effective against all types of bacteria and viruses.
2. When clothes are allowed to soak in the bleach solution.

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An oxygen laundry bleach that not only eliminates grime, stains and odors, but provides an antibacterial effect* that lasts all day.
* Not effective against all types of bacteria.

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A laundry bleach that is color safe while thoroughly removing yellowing and dullness, ideal for easy, everyday use (liquid oxygen bleach)

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More advanced odor prevention!
A fabric softener that bestows odor-preventing properties to clothing.*
Ultra-fine deodorizing ingredients penetrate deep into the core of fibers, forming an inner 3D coating that bestows long-lasting odor-preventing properties to clothing. This prevents the formation of body odor, including that due to sweat and age-related factors, as well as odor due to dampness, so that even socks are odor-free after a long day.

* Compared with an existing Lion product

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From the SOFLAN Premium Deodorant lineup, which bestows odor-preventing properties to clothing,¹ a new, extra-concentrated formulation with the highest-ever volume of anti-bacterial ingredients.²
Suppresses 99.9% of bacterial growth³ to eliminate odor due to dampness, even when clothes are hung close together to dry indoors!

1. Compared with an existing Lion product
2. Among SOFLAN Premium Deodorant Zero products
3. Not effective against all types of bacteria

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Developed in the pursuit of total odor elimination.
A next-generation fabric softener featuring first-in-Japan¹ technology for making odors undetectable.
This product provides odor-cancelling technology developed with a focus on the mechanisms of olfaction to block odors before you smell them.²

1. Deodorizing technology based on highly branched cyclic dextrin and a specific group of fragrances, within the fabric softener field (September 2020 Lion survey of advanced technologies)
2. Does not block all odors

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The only fabric softener* formulated so that the fragrance you select lasts and lasts without changing
Thanks to the Fresh Bloom Aroma Formula, the specific notes of the fragrance last, unchanged, from the moment you pour the fabric softener into the wash to the moment you undress at the end of the day.
The deep, rich fragrances are formulated with select natural aroma oils.
*Among SOFLAN Aroma Rich products (including previous products)

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A fabric softener blended with plant-derived softening agents for a soft and fluffy finish

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Fabric softener sheets for use in dryers

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