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A powder laundry detergent that eliminates grime, bacteria and viruses* through ordinary washing and prevents unpleasant odors that arise from damp clothing hung to dry indoors
* Does not remove all bacteria or viruses
Formulated with enzymes for powerful detergency that gives a clean finish even when various types of laundry are washed together.
Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Thoroughly removes even especially stubborn grime.
Also eliminates bacteria and viruses and suppresses washing machine odors.
Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Provides deodorizing more powerful than detergents formulated for indoor drying.*
Also eliminates bacteria and viruses and suppresses washing machine odors.
* Compared to Lion’s liquid laundry detergents formulated for indoor drying
Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Formulated with the highest amounts of washing ingredient and antibacterial agent*1 for Lion’s strongest-ever*2 detergency and deodorizing power.
Also eliminates bacteria and viruses, suppresses washing machine odors and helps prevent damage to clothing.
*1 Among NANOX one products
*2 Among Lion liquid laundry detergents
A specialized detergent developed based on research into washing machines with automatic detergent dispensers.
Made with super-concentration technology and formulated with a range of enzymes so that you can use less, reducing the hassle of refilling the detergent tank, while thoroughly cleaning away stubborn grime and odors caused by hanging laundry to dry indoors.
Boasts a 48-hour antibacterial effect* that powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.
* Does not suppress the growth of all bacteria.
A low-viscosity liquid detergent that penetrates and cleans deep inside clothing fibers even when various types of laundry are washed together. Easily removes a wide range of grime types, preventing yellowing and leaving clothing bright.
Suppresses unpleasant odors even when clothes are dried indoors with an antibacterial effect* that lasts through an entire day of wear and a fragrance that lasts 48 hours. Laundry detergent containing fabric softener and an antibacterial agent.
* Does not suppress the growth of all bacteria
A gentle fragrance that lasts from washing to wearing.
A softly fragrant laundry detergent containing fabric softener and formulated with natural aromas.
Now with an added new softening ingredient. Needs just one rinse, better eliminating damage!1
A laundry detergent that keeps clothing looking like new, wash after wash.2
1. Compared with two-rinse washing. Effect varies by type of clothing and washing machine. Does not repair preexisting damage.
2. Refers to restoring stretched garments to their original shape for 20 washes. Does not repair preexisting damage, such as shrinking, fading or pilling.
A laundry detergent (for delicates) with fabric-softening ingredients that boasts the best damage care in Lion’s history,1done in half the time.2
This new technology eliminates the rinse stage, which can damage clothes, and gets clothes outstandingly clean in a short time, not to mention cutting the water and energy used and CO2 generated in half.2
1. In a washing cycle with low water flow and 0 rinses
2. Compared to a cycle with 2 rinses
One product for all kinds of stains!
A powerful stain remover that removes both water- and oil-based grime from clothes thanks to the combination of a stain-removing liquid and blotting sheets
A prewash treatment ideal for fighting stains on collars and cuffs
The container features a sponge applicator that makes it easy to apply.
A prewash treatment ideal for fighting muddy grime, such as that on socks
The container features an attached brush applicator to scrub off mud.
A prewash treatment ideal for use on soiled spots, such as food spills
The container features a specially designed head that makes it easy to tap the treatment directly onto stains.
An oxygen laundry bleach that not only eliminates grime and stains, but effectively prevents odors due to clothing being hung to dry inside or left damp too long. Also provides an antibacterial effect* that lasts all day.
* Does not suppress the growth of all bacteria.
Don’t just remove odors, stop them from ever forming.
Proven effective against 100 common family laundry odors!
A fabric softener that bestows odor-preventing properties to clothing for more advanced odor prevention.*
Ultra-fine deodorizing ingredients penetrate deep into the core of fibers, forming an inner 3D coating that bestows long-lasting odor-preventing properties to clothing. This prevents the formation of odors on clothing, including body odors, like those due to sweat and age-related factors, as well as odor due to dampness, so that even socks are odor-free after a long day.
* Compared with an existing Lion product
An extra-concentrated SOFLAN formulation with the highest-ever volume of anti-bacterial ingredients,1 in addition to the ingredients of the SOFLAN Premium Deodorant lineup that bestow odor-preventing properties to clothing2
Suppresses 99.9% of bacterial growth3 to eliminate odor due to dampness, even when clothes are hung close together to dry indoors!
1. Among SOFLAN Premium Deodorant Zero products
2. Compared with an existing Lion product
3. Not effective against all types of bacteria
Won’t just mask odors with strong fragrances. Developed in the pursuit of total odor elimination.
A next-generation fabric softener featuring first-in-Japan1 technology for making odors undetectable.
This product provides odor-cancelling technology developed with a focus on the mechanisms of olfaction to block odors before you smell them.2
1. Deodorizing technology based on highly branched cyclic dextrin and a specific group of fragrances, within the fabric softener field (September 2020 Lion survey of advanced technologies)
2. Does not block all odors
The only fabric softener* formulated so that your preferred fragrance lasts and lasts without changing
Thanks to the Fresh Bloom Aroma Formula, the specific notes of the fragrance last, unchanged, from the moment you pour the fabric softener into the wash to the moment you undress at the end of the day.
The deep, rich fragrances are formulated with select natural aroma oils.
Helps keep clothing looking fresh by preventing wrinkles and stretching, even after repeated washing.
*Among Lion fabric softeners.
Laundry water, a new genre of clear fabric softener.
SOFLAN Airis perfumes the air with its pure fragrance like a gentle breeze. Clothes washed with it become comfortable and lightweight. The bottle design brings a decorative element to the laundry room.
It delivers not only a high-quality finish, but also a relaxing, positive atmosphere encompassing both the mood and the air itself.
Create and enjoy your own unique fragrances.
This unscented fabric softener can be freely customized with the fragrances of your choice to suit your mood or the items being washed.
*This product is for use with by me fragrance essences.
A fabric softener blended with plant-derived softening agents for a soft and fluffy finish
Create your favorite fragrance.
My Only Essence formulations feature a variety of popular fragrance notes. Mix and match your favorite aromas to create a one-of-a-kind custom scent.
*This product is for use with by me unscented base products.
Find your favorite fragrance.
These elegant aroma blends provide complete, ready-to-use fragrances. Choose from the lineup of 11 sophisticated fragrances yourself, or let the proprietary by me AI pick out the perfect scent for you.
*This product is for use with by me unscented base products.