Laundry
Laundry detergents
TOP Platinum Clear

A powder laundry detergent that effectively removes stubborn grime for optimal clothing brightness
- Fragrance
- Fruity Floral
- Contents
- 900g
Shoushu (Deodorizing) BLUE DIA

A powder laundry detergent that effectively removes odors and grime that arise from the body, such as sweat and sebum
- Fragrance
- Clear Mint
- Contents
- 900g
Heyaboshi (Hang-to-Dry Indoors) TOP Antibacterial EX

A powder laundry detergent that eliminates grime, bacteria and viruses* through ordinary washing and prevents unpleasant odors that arise from damp clothing hung to dry indoors
*Does not remove all bacteria or viruses
- Fragrance
- Citrus Fruity
- Contents
- 900g box; pack of five 30g single-use sachets
Murin TOP (Phosphorus-free TOP)

Formulated with enzymes for powerful detergency that gives a clean finish even when various types of laundry are washed together.
- Contents
- 3.2kg large-size box
TOP SUPER NANOX

A highly concentrated laundry detergent that realizes the very strongest detergency1 with a highly concentrated formula and is packaged in an environmentally friendly transparent bottle made of 100% recycled plastic2
1. Among Lion liquid laundry detergents, when washing using only detergent
2. Refers to the bottle only, not including the nozzle and cap
- Contents
- 400g bottle; 660g large-size bottle; 400g push-pump bottle; 350g refill pack; 900g extra-large-size refill pack; 1,230g XXL-refill pack; pack of ten 10g single-use sachets
TOP SUPER NANOX For Odors

A highly concentrated laundry detergent, formulated to contain 70% cleansing ingredients by volume .
First-ever total deodorizing cleansing provides all-around deodorizing and odor prevention, even against odors that other detergents fail to remove.*
* Among Lion liquid laundry detergents. Total approach addresses deodorizing from biological, physical, sensory and chemical perspectives
- Fragrance
- Aqua Soap
- Contents
- 400g bottle; 660g large-size bottle; 400g push-pump bottle; 350g refill pack; 900g extra-large-size refill pack; 1,230g XXL-refill pack
TOP Clear Liquid Antibacterial

A 24-hour antibacterial effect powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.
- Fragrance
- Subtle Fresh Floral
- Contents
- 900g bottle; 720g refill pack; 1,160g extra-large refill pack
TOP Clear Liquid

A low-viscosity liquid detergent that penetrates and cleans deep inside clothing fibers even when various types of laundry are washed together. Easily removes a wide range of grime types, preventing yellowing and leaving clothing bright.
- Fragrance
- Aqua Floral
- Contents
- 900g bottle; 720g refill pack; 1,160g extra-large refill pack
Kaori Tsuzuku (Long-Lasting Fragrance) TOP Antibacterial plus Shiny Rose

Suppresses unpleasant odors even when clothes are dried indoors with an antibacterial effect* and fragrance that last all day. Laundry detergent containing fabric softener and an antibacterial agent.
*Not effective against all types of bacteria.
- Fragrance
- Shiny Rose
- Contents
- 850g bottle; 720g refill pack
Kaori Tsuzuku (Long-Lasting Fragrance) TOP Sweet Harmony

A gentle fragrance that lasts from washing to wearing. A softly fragrant laundry detergent containing fabric softener and formulated with natural aromas.
- Fragrance
- Sweet Harmony
- Contents
- 850g bottle; 720g refill pack
Detergents for delicates
ACRON

Needs just one rinse, better eliminating damage!1
A laundry detergent that keeps clothing looking like new, wash after wash.2
1. Compared with two-rinse washing. Effect varies by type of clothing and washing machine. Does not repair preexisting damage.
2. Refers to restoring stretched garments to their original shape for 20 washes. Does not repair preexisting damage, such as shrinking, fading or pilling.
- Fragrances
- Floral Bouquet; Natural Soap (lightly scented)
- Contents
- 450ml bottle; 400ml refill pack; 900ml large-size refill pack
Stain removers
TOP Shimitori Rescue (Spot Remover)

One product for all kinds of stains!
A powerful stain remover that removes both water- and oil-based grime from clothes thanks to the combination of a stain-removing liquid and blotting sheets
- Contents
- 17ml bottle with 5 blotting sheets
Prewash treatments
TOP NANOX for Stains on Collars and Sleeves

A prewash treatment ideal for fighting stains on collars and cuffs
The container features a sponge applicator that makes it easy to apply.
- Contents
- 250g bottle; 230g refill pack; 650g large-size refill pack
TOP NANOX for Mud Stains

A prewash treatment ideal for fighting muddy grime, such as that on socks
The container features an attached brush applicator to scrub off mud.
- Contents
- 220g bottle; 200g refill pack
TOP NANOX for Stains

A prewash treatment ideal for use on soiled spots, such as food spills
The container features a specially designed head that makes it easy to tap the treatment directly onto stains.
- Contents
- 160g bottle
Bright STRONG Refreshing Clothing Shower

A stain removal laundry detergent spray that cleanses and eliminates bacteria and viruses1—just spray and let sit.2
1. Not effective against all types of bacteria and viruses.
2. Always wash clothing after applying product and letting sit.
- Contents
- 400ml bottle; 320ml refill pack
Bleaches
Bright STRONG Super Powder

A laundry bleach that not only brightens and deodorizes, but kills 99.99% of germs on clothing.1 Even eliminates viruses!1, 2
1. Not effective against all types of bacteria and viruses.
2. When clothes are allowed to soak in the bleach solution.
- Fragrances
- Citrus Fruity
- Contents
- 570g tub; 500g refill pack
Bright STRONG Bleaching & Antibacterial Gel

An oxygen laundry bleach that not only eliminates grime, stains and odors, but provides an antibacterial effect* that lasts all day.
* Not effective against all types of bacteria.
- Contents
- 510ml bottle; 480ml refill pack; 900ml large-size refill pack; 1,200ml extra-large refill pack
Temanashi Bright

A laundry bleach that is color safe while thoroughly removing yellowing and dullness, ideal for easy, everyday use (liquid oxygen bleach)
- Contents
- 1,000ml bottle; 720ml refill pack
Fabric softeners
SOFLAN Premium Deodorizer

More advanced odor prevention!
A fabric softener that bestows odor-preventing properties to clothing.*
Ultra-fine deodorizing ingredients penetrate deep into the core of fibers, forming an inner 3D coating that bestows long-lasting odor-preventing properties to clothing. This prevents the formation of body odor, including that due to sweat and age-related factors, as well as odor due to dampness, so that even socks are odor-free after a long day.
* Compared with an existing Lion product
- Fragrances
- Floral Aroma; Aroma Soap; White Herb Aroma; Fruity Green Aroma
- Contents
- 550ml bottle; 420ml refill pack; 1,260ml large-size refill pack
SOFLAN Premium Deodorizer Extra-Concentrated Antibacterial Plus

From the SOFLAN Premium Deodorant lineup, which bestows odor-preventing properties to clothing,1 a new, extra-concentrated formulation with the highest-ever volume of anti-bacterial ingredients.2
Suppresses 99.9% of bacterial growth3 to eliminate odor due to dampness, even when clothes are hung close together to dry indoors!
1. Compared with an existing Lion product
2. Among SOFLAN Premium Deodorant Zero products
3. Not effective against all types of bacteria
- Fragrances
- Refresh Savon
- Contents
- 540ml bottle; 400ml refill pack; 1,200ml large-size refill pack
SOFLAN Premium Deodorizer Ultra Zero

Won’t just mask odors with strong fragrances. Developed in the pursuit of total odor elimination.
A next-generation fabric softener featuring first-in-Japan1 technology for making odors undetectable.
This product provides odor-cancelling technology developed with a focus on the mechanisms of olfaction to block odors before you smell them.2
1. Deodorizing technology based on highly branched cyclic dextrin and a specific group of fragrances, within the fabric softener field (September 2020 Lion survey of advanced technologies)
2. Does not block all odors
- Fragrance
- Gentle Pure Soap
- Contents
- 530ml bottle; 400ml refill pack; 1,200ml large-size refill pack
SOFLAN Aroma Rich

The only fabric softener* formulated so that the fragrance you select lasts and lasts without changing
Thanks to the Fresh Bloom Aroma Formula, the specific notes of the fragrance last, unchanged, from the moment you pour the fabric softener into the wash to the moment you undress at the end of the day.
The deep, rich fragrances are formulated with select natural aroma oils.
*Among SOFLAN Aroma Rich products (including previous products)
- Fragrances
- Juliette; Scarlett; Diana; Sarah; Ellie
- Contents
- 520ml bottle; 400ml refill pack; 1,200ml extra-large refill pack
Funwari SOFLAN

A fabric softener blended with plant-derived softening agents for a soft and fluffy finish
- Fragrance
- Gentle Floral
- Contents
- 650ml bottle; 500ml refill pack
Soflan sheet for Tumbler dryer
