A powder laundry detergent that effectively removes stubborn grime for optimal clothing brightness

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A powder laundry detergent that effectively removes odors and grime that arise from the body, such as sweat and sebum

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A powder laundry detergent that eliminates grime, bacteria and viruses* through ordinary washing and prevents unpleasant odors that arise from damp clothing hung to dry indoors
*Does not remove all bacteria or viruses

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Formulated with enzymes for powerful detergency that gives a clean finish even when various types of laundry are washed together.

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A super-concentrated liquid laundry detergent that thoroughly cleans grime from every fiber.
Removes everything from everyday soiling to the most stubborn dirt.

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A super-concentrated laundry detergent for combating odors, created based on deodorizing science.
First-ever total deodorizing cleansing provides all-around deodorizing and odor prevention, even against odors that other detergents fail to remove.*
* Among Lion liquid laundry detergents. Total approach addresses deodorizing from biological, physical, sensory and chemical perspectives

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A super-concentrated laundry detergent that always leaves clothing feeling like it has been air dried on a clear day, whether it’s hung outside in the sun or indoors when it’s rainy or cold

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A 24-hour antibacterial effect powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.

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A low-viscosity liquid detergent that penetrates and cleans deep inside clothing fibers even when various types of laundry are washed together. Easily removes a wide range of grime types, preventing yellowing and leaving clothing bright.

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Suppresses unpleasant odors even when clothes are dried indoors with an antibacterial effect^* and fragrance that last all day. Laundry detergent containing fabric softener and an antibacterial agent.
*Not effective against all types of bacteria.

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A gentle fragrance that lasts from washing to wearing. A softly fragrant laundry detergent containing fabric softener and formulated with natural aromas.

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Eliminates four types of damage!¹ Say goodbye to stretching/shrinking, pilling, wrinkling, and fading.
Keeps clothing looking like new, wash after wash.²
A laundry detergent that treats and helps prevent damage to your favorite clothing.

1. Does not repair preexisting damage
2. Refers to restoring stretched garments to their original shape for 20 washes. Does not repair preexisting damage, such as shrinking, fading or pilling.

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A bar soap for washing clothes by hand made with plant-derived materials

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A prewash treatment ideal for fighting stains on collars and cuffs
The container features a sponge applicator that makes it easy to apply.

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A prewash treatment ideal for fighting muddy grime, such as that on socks
The container features an attached brush applicator to scrub off mud.

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A prewash treatment ideal for use on soiled spots, such as food spills
The container features a specially designed head that makes it easy to tap the treatment directly onto stains.

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One product for all kinds of stains!
A powerful stain remover that removes both water- and oil-based grime from clothes thanks to the combination of a stain-removing liquid and blotting sheets

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A liquid oxygen bleach for laundry that effectively removes even built-up grime that normal detergent cannot wash off, for lasting brightness (concentrated type)

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A liquid oxygen laundry bleach that is color safe while thoroughly removing yellowing and dullness, ideal for easy, everyday use

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Features a deodorizing formula that is unique in Japan¹
A fabric softener that bestows odor-preventing properties to clothing²
The more than 100,000,000 microscopic deodorizing particles³ per capful penetrate deep into the core of fibers, where they adsorb. All day long, they prevent odors ranging from those due to sweat to other body and age-related odors, so that even socks are odor-free after a long day.²

1. A formula that traps odorous particles to eliminate odors (eliminates and prevents odors on fiber-based products that contain glucans with internally and externally branched structural components)
2. Compared with an existing Lion product
3. Depending on storage conditions, the number of particles may decrease.

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An especially concentrated formulation of SOFLAN.¹
Prevents odor formation even in large loads of laundry.²
Tested by packing 20 bath towels into one load of laundry.³
Contains more odor-preventing ultra-fine deodorizing ingredients than any SOFLAN product to date. The deodorizing ingredients penetrate every part of the wash, even in large loads, adsorbing to fibers deep within the fabric to prevent odors from forming on clothing, bath towels or other laundry all day long.²

1. Formulated with the highest volume of odor-preventing ingredients of any SOFLAN product to date.
2. Compared with previous Lion products.
3. An 8.0 kg load.

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Fragrant fabric softeners with long-lasting, unchanging fragrances that users love.
Thanks to the Fresh Bloom Aroma Formula, the fresh scent lasts from the moment you pour it into the wash to the moment you undress at the end of the day.

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A fabric softener blended with a wrinkle-releasing ingredient to prevent wrinkles and leave fabrics silky smooth to the touch

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A fabric softener blended with plant-derived softening agents for a soft and fluffy finish

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Fabric softener sheets for use in dryers

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