Close
A powder laundry detergent that eliminates grime, bacteria and viruses* through ordinary washing and prevents unpleasant odors that arise from damp clothing hung to dry indoors
* Does not remove all bacteria or viruses
Formulated with enzymes for powerful detergency that gives a clean finish even when various types of laundry are washed together.
Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Thoroughly removes even especially stubborn grime.
Also eliminates bacteria and viruses and suppresses washing machine odors.
(Limited quantity)
Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Especially effective at eliminating bacteria even when hanging clothes to dry indoors.
Also eliminates viruses and suppresses washing machine odors.
Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Provides deodorizing more powerful than detergents formulated for indoor drying.*
Also eliminates bacteria and viruses and suppresses washing machine odors.
* Compared to Lion’s liquid laundry detergents formulated for indoor drying
Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Formulated with the highest amounts of washing ingredient and antibacterial agent*1 for Lion’s strongest-ever*2 detergency and deodorizing power.
Also eliminates bacteria and viruses, suppresses washing machine odors and helps prevent damage to clothing.
*1 Among NANOX one products
*2 Among Lion liquid laundry detergents
A highly concentrated detergent developed specially for washing machines with automatic detergent dispensers.
Reduces the hassle of refilling and cleaning the detergent tank.
Thoroughly cleans away stubborn grime and odors caused by hanging laundry to dry indoors.
Boasts a 48-hour antibacterial effect* that powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.
* Does not suppress the growth of all bacteria.
A low-viscosity liquid detergent that penetrates and cleans deep inside clothing fibers even when various types of laundry are washed together. Easily removes a wide range of grime types, preventing yellowing and leaving clothing bright.
Suppresses unpleasant odors even when clothes are dried indoors with an antibacterial effect* that lasts through an entire day of wear and a fragrance that lasts 48 hours. Laundry detergent containing fabric softener and an antibacterial agent.
* Does not suppress the growth of all bacteria
A gentle fragrance that lasts from washing to wearing.
A softly fragrant laundry detergent containing fabric softener and formulated with natural aromas.
Now with an added new softening ingredient. Needs just one rinse, better eliminating damage!1
A laundry detergent that keeps clothing looking like new, wash after wash.2
1. Compared with two-rinse washing. Effect varies by type of clothing and washing machine. Does not repair preexisting damage.
2. Refers to restoring stretched garments to their original shape for 20 washes. Does not repair preexisting damage, such as shrinking, fading or pilling.
Laundry detergent (for delicates) with fabric softening ingredients that drastically reduce damage to clothing during washing to deliver the highest-grade finish in Acron's history through zero rinse washing.
Eliminates stains and odors even with no rinse cycle. Pre-tested under the supervision of dermatologists, offering peace of mind.
One product for all kinds of stains!
A powerful stain remover that removes both water- and oil-based grime from clothes thanks to the combination of a stain-removing liquid and blotting sheets
A prewash treatment ideal for fighting stains on collars and cuffs
The container features a sponge applicator that makes it easy to apply.
A prewash treatment ideal for fighting muddy grime, such as that on socks
The container features an attached brush applicator to scrub off mud.
A prewash treatment ideal for use on soiled spots, such as food spills
The container features a specially designed head that makes it easy to tap the treatment directly onto stains.
An oxygen laundry bleach that not only eliminates grime and stains, but effectively prevents odors due to clothing being hung to dry inside or left damp too long. Also provides an antibacterial effect* that lasts all day.
* Does not suppress the growth of all bacteria.
Dramatic antibacterial protection prevents odor-forming bacteria from growing,*
even when clothes are still wet!
Miniscule deodorizing and antibacterial ingredients penetrate every thread of the fibers.
Boasting the highest level of antibacterial power in the SOFLAN series, this product prevents bacteria from growing even in the most challenging environments, such as damp conditions.*
This product reduces odors on clothing to zero (including body odor due to sweat and age-related factors, as well as odor due to dampness) so that even socks remain odor-free after a long day.
* No bacterial growth, compared to immediately after washing. This product does not inhibit all bacterial growth.
Won’t just mask odors with strong fragrances. Developed in the pursuit of total odor elimination.
A next-generation fabric softener featuring first-in-Japan1 technology for making odors undetectable.
This product provides odor-cancelling technology developed with a focus on the mechanisms of olfaction to block odors before you smell them.2
1. Deodorizing technology based on highly branched cyclic dextrin and a specific group of fragrances, within the fabric softener field (September 2020 Lion survey of advanced technologies)
2. Does not block all odors
The only fabric softener* formulated so that your preferred fragrance lasts and lasts without changing
Thanks to the Fresh Bloom Aroma Formula, the specific notes of the fragrance last, unchanged, from the moment you pour the fabric softener into the wash to the moment you undress at the end of the day.
The deep, rich fragrances are formulated with select natural aroma oils.
Helps keep clothing looking fresh by preventing wrinkles and stretching, even after repeated washing.
*Among Lion fabric softeners.
A fabric softener blended with plant-derived softening agents for a soft and fluffy finish