A powder laundry detergent featuring a proprietary cleansing mechanism that removes even stubborn grime from collars and cuffs

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A powder laundry detergent that effectively removes odors and grime that arise from the body, such as sweat and sebum

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A powder laundry detergent that eliminates grime, bacteria and viruses* through ordinary washing and prevents unpleasant odors that arise from damp clothing hung to dry indoors
*Does not remove all bacteria or viruses

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A powder laundry detergent formulated with enzymes for high detergency

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A super-concentrated liquid laundry detergent that thoroughly cleans grime from every fiber.
Removes everything from everyday soiling to the most stubborn dirt.

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A super-concentrated liquid laundry detergent that uses a newly developed premium antibacterial formula to enhance the antibacterial properties of laundry through washing, meaning that even clothing dampened from sweat or moisture will not smell

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A super-concentrated laundry detergent that always leaves clothing feeling like it has been air dried on a clear day, whether it’s hung outside in the sun or indoors when it’s rainy or cold

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A liquid laundry detergent that achieves clean clearness by removing mud stains and invisible contaminants, including sweat and odor caused by sebum

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A liquid laundry detergent containing fabric softeners and formulated with deodorizing ions to effectively eliminate unpleasant odors and impart a long-lasting clean scent, designed for excellent brightness and fragrance

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A liquid laundry detergent that prevents unpleasant odors that arise from damp clothing hung to dry indoors

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A damage-care laundry detergent that treats and helps prevent damage from washing and wearing while cleansing

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A bar soap for washing clothes by hand made with plant-derived materials

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A prewash treatment ideal for fighting stains on collars and cuffs
The container features a sponge applicator that makes it easy to apply.

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A prewash treatment ideal for fighting muddy grime, such as that on socks
The container features an attached brush applicator to scrub off mud.

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A prewash treatment ideal for use on soiled spots, such as food spills
The container features a specially designed head that makes it easy to tap the treatment directly onto stains.

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One product for all kinds of stains!
A powerful stain remover that removes both water- and oil-based grime from clothes thanks to the combination of a stain-removing liquid and blotting sheets

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A liquid oxygen laundry bleach featuring bleaching power gel that ensures stubborn grime is removed in a single wash, for lasting brightness (concentrated type)

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A liquid oxygen laundry bleach that is color safe while thoroughly removing yellowing and dullness, ideal for easy, everyday use

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Patented deodorizing technology* totally eliminates sweat and body odor!
Softly fragrant deodorant fabric softener.
*Made with technology that eliminates and prevents odors that adhere to textiles

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SOFLAN’s unique triple deodorizing technology* is even more powerful with a new fragrance that works on sweat and body odor. This effectively controls even stubborn odors that have soaked into clothes left too long unwashed, making it the strongest SOFLAN fabric softener ever.
*Triple deodorizing technology comprises nano-deodorizing ingredients made with patented deodorizing technology, deodorizing herbal capsules and deodorizing fragrance ingredients.

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Carefully selected aromatic blends soothe the user with deep, rich fragrances. The fabric softener gently imparts a deep, rich aroma all day long.

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A fabric softener blended with a wrinkle-releasing ingredient to prevent wrinkles and leave fabrics silky smooth to the touch

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A fabric softener blended with plant-derived softening agents for a soft and fluffy finish

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Fabric softener sheets for use in dryers

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