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New products introduced in the last six months.
An oxygen laundry bleach that not only eliminates grime and stains, but effectively prevents odors due to clothing being hung to dry inside or left damp too long. Also provides an antibacterial effect* that lasts all day.
* Does not suppress the growth of all bacteria.
Protects weakened gums and teeth
Prevents periodontitis and cavities, the two main factors increasing the risk of tooth loss.*
Contains the highest concentrations of medicated ingredients IPMP and TXA of any Lion product to date.
This total-care medicated toothpaste helps prevent periodontitis, gingival bleeding and bad breath.
* Source: 8020 Promotion Foundation survey (2018)
Boasts a 48-hour antibacterial effect* that powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.
* Does not suppress the growth of all bacteria.
A low-viscosity liquid detergent that penetrates and cleans deep inside clothing fibers even when various types of laundry are washed together. Easily removes a wide range of grime types, preventing yellowing and leaving clothing bright.
A gentle fragrance that lasts from washing to wearing.
A softly fragrant laundry detergent containing fabric softener and formulated with natural aromas.
A bath detergent that can clean the tub without scrubbing and, thanks to its silver ion formula, provide an antibacterial effect and prevent pink slime.
Boasts a 48-hour antibacterial effect* that powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.
* Does not suppress the growth of all bacteria.
Suppresses unpleasant odors even when clothes are dried indoors with an antibacterial effect* that lasts through an entire day of wear and a fragrance that lasts 48 hours. Laundry detergent containing fabric softener and an antibacterial agent.
* Does not suppress the growth of all bacteria
Supple rubber bristles flex to hug the dental surface and scrub away plaque for a squeaky clean finish
For dry skin that, shortly after moisturizing, once again feels dry. A therapeutic treatment that works on the skin’s foundations* to help heal dry skin.
Formulated with heparinoid and two types of vitamins to activate skin cells.
For use directly after washing, the dense moisture-boosting foam easily glides onto the face.
* Disorders of the basal layer
Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Thoroughly removes even especially stubborn grime.
Also eliminates bacteria and viruses and suppresses washing machine odors.
Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Provides deodorizing more powerful than detergents formulated for indoor drying.*
Also eliminates bacteria and viruses and suppresses washing machine odors.
* Compared to Lion’s liquid laundry detergents formulated for indoor drying
Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Formulated with the highest amounts of washing ingredient and antibacterial agent*1 for Lion’s strongest-ever*2 detergency and deodorizing power.
Also eliminates bacteria and viruses, suppresses washing machine odors and helps prevent damage to clothing.
*1 Among NANOX one products
*2 Among Lion liquid laundry detergents
A low-viscosity liquid detergent that penetrates and cleans deep inside clothing fibers even when various types of laundry are washed together. Easily removes a wide range of grime types, preventing yellowing and leaving clothing bright.