New Products

New products introduced in the last six months.

2019-10-16

NONIO Toothbrush TYPE-SHARP / TYPE-RICH

Choose the brushing sensation you prefer from a two-type lineup!
Toothbrushes that reach every nook and crevice with the user’s preferred brushing sensation.

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Size
TYPE-SHARP Regular Head;
TYPE-RICH Wide Head
Firmness
Soft; Medium

2019-10-09



LION KODOMO Toothbrush For children 6–12 years old

High-performance design tailored to fit children’s needs at each growth stage
These toothbrushes enable the effective brushing of hard-to-reach areas.

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Firmness
Medium
Colors
For children 6–12 years old (Minions): Yellow; Blue; Pink
For children 6–12 years old (Dragon Ball Super): Navy; White; Yellow
For children 6–12 years old (Mamegoma): Yellow; Blue; Pink

2019-10-02

SYSTEMA Haguki (the Gums) Plus Toothbrush

A toothbrush for users with weakened gums that helps prevent gum disease by providing a pleasant gum massage while cleaning the gingival sulcus

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Size
Ultra Compact; Compact; Wide Compact; Wide Regular
Firmness
Soft; Medium

2019-10-02

SYSTEMA Haguki (the Gums) Plus Sonic Assist Brush and Replacement Brushes

An electric toothbrush for users with weakened gums that enables gum care with ultra-tapered bristles and pleasant vibration while cleaning the gingival sulcus to help prevent gum disease

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Size
Wide Compact
Firmness
Soft
Colors
Pink; Green
Set contents
1 handle; 1 brush;
1 AAA-size alkaline battery (included)
Replacement pack: 2 brushes


2019-10-02

NONIO Mouthwash

Helps prevent worrisome bad breath longer with a proprietary long-lasting germ-fighting system.
For long-lasting fresh breath.

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Flavors
Clear Herb Mint; Splash Citrus Mint*;
Non-Alcohol Light Herb Mint
Contents
80ml; 600ml; 1,000ml (*Not available in 80ml size)

2019-10-02

hadakara Body Soap

A body soap with moisturizer that won’t wash away.
Moisture-adsorbing technology makes moisturizers adsorb firmly to the skin, for effective moisturizing performance.
Moisturizes with every wash, for softer skin.

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Fragrances
Fresh Floral*; Rich Soap*; Citrus & Cassis; Pure Rose
Contents
500ml bottle; 360ml refill pack
* Available in 800ml large-size refill pack

2019-10-02

TOP Clear Liquid

A low-viscosity liquid detergent that penetrates and cleans deep inside clothing fibers even when various types of laundry are washed together. Easily removes a wide range of grime types, preventing yellowing and leaving clothing bright.

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Fragrance
Aqua Floral
Contents
900g bottle; 720g refill pack; 1,160g extra-large refill pack; 1,900g ultra-jumbo refill pack

2019-10-02

TOP Clear Liquid Antibacterial

A 24-hour antibacterial effect powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.

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Fragrance
Subtle Fresh Floral
Contents
900g bottle; 720g refill pack; 1,160g extra-large refill pack; 1,900g ultra-jumbo refill pack

2019-09-25

Smile 40 Premium DX

Medicated eye drops that relieve eye fatigue and blurred vision* due to aging or overuse of the eyes.
Formulated with ingredients that support visual function recovery, these eye drops relieve recurring eye fatigue.
Contains no preservatives (such as benzalkonium chloride).

*Due to excess eye mucus, etc.

Product directions and other info

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Contents
15mL
Recommended retail price
¥1,500

Indications

Eye fatigue, Blurred vision (due to excess eye mucus, etc.), Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.), Bloodshot conjunctiva, Eye fatigue, Blepharitis (inflamed eyelids), Inflammation of the eye due to ultraviolet or other light (such as snow blindness), Discomfort when wearing hard contact lenses

Hold the bottle tip-down
when dispensing
the eye drops

Directions and Dosage

Use 3 to 6 times a day, 1 to 3 drops in each eye.

Usage and Dosage Warnings

(1)
Excessive use may cause abnormal sensitivity to light or make eyes more bloodshot.
(2)
A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
(3)
Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
(4)
Do not use while wearing soft contact lenses.
(5)
Use the product only as eye drops.

Ingredients (per 100 ml)

Active ingredient
Content
Effects
Retinol palmitate (vitamin A)
50,000 units
A vitamin that acts directly on the cornea, supporting its vision function
d-α-tocopherol acetate (natural vitamin E)
0.045 g
Stimulates blood flow and replenishes nutrients in the eyes
Pyridoxine hydrochloride (vitamin B6)
0.01 g
A vitamin that promotes metabolic processes
Chondroitin sulfate sodium
0.1 g
Retains moisture and protects the cornea
Taurine
1 g
An amino acid that promotes metabolic processes
Potassium L-aspartate
0.8 g
An amino acid that brings oxygen into the eyes
Neostigmine methylsulfate
0.005 g
Improves eye focus
Chlorpheniramine maleate
0.03 g
Reduces itchiness and other eye discomfort
Tetrahydrozoline hydrochloride
0.01 g
Reduces redness due to bloodshot eyes
ε-aminocaproic acid
1 g
Relieves inflammation of the eyes

Inactive ingredients: boric acid, trometamol, disodium edetate, BHT, polyoxyethylene hydrogenated castor oil, polysorbate 80, propylene glycol, l-menthol, d-borneol, pH adjuster


2019-09-25

Smile 40 Mediclear DX

Medicated eye drops that relieve itchy and bloodshot eyes. Useful for dealing with troubling eye mucus, too.1
Helps prevent ocular diseases2 and maintain healthy eyes.
Contains no preservatives (such as benzalkonium chloride).

1. Blurred vision (due to excess eye mucus, etc.)
2. Eye trouble, such as after swimming, after getting dust or sweat in the eyes, etc.

Product directions and other info

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Contents
15mL
Recommended retail price
¥1,500

Indications

Eye fatigue, Bloodshot conjunctiva, Blurred vision (due to excess eye mucus, etc.), Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.), Eye fatigue, Blepharitis (inflamed eyelids), Inflammation of the eye due to ultraviolet or other light (such as snow blindness), Discomfort when wearing hard contact lenses

Hold the bottle tip-down
when dispensing
the eye drops

Directions and Dosage

Use 3 to 6 times a day, 1 to 3 drops in each eye.

Usage and Dosage Warnings

(1)
Excessive use may cause abnormal sensitivity to light or make eyes more bloodshot.
(2)
A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
(3)
Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
(4)
Do not use while wearing soft contact lenses.
(5)
Use the product only as eye drops.

Ingredients (per 100 ml)

Active ingredient
Content
Effects
Retinol palmitate (vitamin A)
10,000 units
A vitamin that acts directly on the cornea to activate the eye's natural functions
d-α-tocopherol acetate (natural vitamin E)
0.03 g
Stimulates blood flow and replenishes nutrients in the eyes
Pyridoxine hydrochloride (vitamin B6)
0.02 g
A vitamin that promotes metabolic processes
Chlorpheniramine maleate
0.01 g
Reduces itchiness and other eye discomfort
Tetrahydrozoline hydrochloride
0.05 g
Reduces redness due to bloodshot eyes
Berberine chloride hydrate
0.08 g
A natural medicinal herb-derived ingredient with antibacterial and anti-inflammatory effect
Glycyrrhizinate dipotassium
0.25 g
A natural medicinal herb-derived ingredient with an anti-inflammatory effect

Inactive ingredients: boric acid, trometamol, disodium edetate, BHT, polyoxyethylene hydrogenated castor oil, polysorbate 80, propylene glycol, l-menthol, dl-camphor, d-borneol, eucalyptus oil


2019-09-25

Smile The Medical A Contact

Medicated eye drops that relieve eye fatigue due to dry contacts and other factors.
Vitamin A repairs the cornea and helps keep tears in the eyes.
Contains no preservatives (such as benzalkonium chloride).

Product directions and other info

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Contents
10mL
Recommended retail price
¥1,400

Indications

Eye fatigue, Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.), Discomfort when wearing soft or hard contact lenses, Blurred vision (due to excess eye mucus, etc.)

Hold the bottle tip-down
when dispensing
the eye drops

Directions and Dosage

Use 3 to 6 times a day, 1 to 3 drops in each eye.

Usage and Dosage Warnings

(1)
A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
(2)
Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
(3)
Use the product only as eye drops.

Ingredients (per 100 ml)

Active ingredient
Content
Effects
Retinol palmitate (vitamin A)
50,000 units
Produces hyaluronic acid to promote cornea repair and mucin to stabilize tears
d-α-tocopherol acetate (natural vitamin E)
0.05 g
Stimulates blood flow and replenishes nutrients in the eyes
Chondroitin sulfate sodium
0.05 g
Protects the cornea from damage caused by friction with contact lenses or dryness

Inactive ingredients: boric acid, trometamol, disodium edetate, propylene glycol, povidone, Hypromellose, polyoxyethylene polyoxypropylene glycol, pH adjuster


2019-08-28

SYSTEMA Haguki (the Gums) Plus Premium Toothpaste

A premium formula toothpaste with eight effects that revitalizes gums to help prevent gum disease

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Flavors
Fresh Crystal Mint; Elegant Fruity Mint
Contents
95g

2019-08-28

SYSTEMA Haguki (the Gums) Plus Dental Rinse

A medicated dental rinse that helps revitalize weakened gum cells to repair tissue and prevent gum disease

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Flavor
Medical Herb Mint (non-alcohol type / alcohol type)
Contents
450ml; 900ml

2019-08-07

NONIO Sensitive Care Toothpaste

A toothpaste that provides both bad breath care and sensitivity care while also removing stains.

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Flavor
Natural Herb Mint
Contents
130g

2019-08-07

SOFLAN Aroma Rich

Fragrant fabric softeners with long-lasting, unchanging fragrances that users love.
Thanks to the Fresh Bloom Aroma Formula, the fresh scent lasts from the moment you pour it into the wash to the moment you undress at the end of the day.

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Fragrances
Juliette; Scarlett; Diana; Sarah; Belle
Contents
520ml bottle; 400ml refill pack; 1,200ml extra-large refill pack

2019-07-31

CLINICA Advantage NEXT STAGE Toothbrush

Created using Lion’s preventive dentistry expertise
A toothbrush that effectively removes plaque while helping users avoid brushing too hard by making a sound when excessive force is applied

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Firmness
Medium
Lineup
4-row super compact; 4-row compact

2019-07-31

CLINICA ADVANTAGE Dental Floss Y-Type

Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
Dental floss picks featuring high-strength fibers that won’t break and a Y-shaped design that is easy to get into even the difficult-to-reach spaces between molars where plaque tends to build up

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Contents
18 picks; 30 picks

2019-07-31

Murin TOP (Phosphorus-free TOP)

Formulated with enzymes for powerful detergency that gives a clean finish even when various types of laundry are washed together.

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Contents
3.2kg large-size box

2019-07-31

TOP SUPER NANOX For Odors

A super-concentrated laundry detergent for combating odors, created based on deodorizing science.
First-ever total deodorizing cleansing provides all-around deodorizing and odor prevention, even against odors that other detergents fail to remove.*
* Among Lion liquid laundry detergents. Total approach addresses deodorizing from biological, physical, sensory and chemical perspectives

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Fragrance
Aqua Soap
Contents
400g bottle; 660g large-size bottle; 350g refill pack; 900g extra-large-size refill pack; 1,230g XXL-refill pack

2019-07-31

TOP NANOX Fabric Refresher antibacterial, antiviral deodorant

A deodorizer that not only gets rid of bacteria and odors, but inhibits bacterial and mold growth and even eliminates viruses on clothing and fabric

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Fragrance
Minty Green
Contents
350ml bottle; 320ml refill pack

2019-07-24

KireiKirei 99.99% Sanitizing Wet Sheets

Alcohol-free wet sheets that eliminate 99.99% of germs, pre-moistened with a solution containing nano ion ingredients

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Fragrance
Non-Alcohol Type
Contents
30 sheets

2019-07-10

hadakara Body Soap Foam

Body soap with moisture-adsorbing technology that keeps moisturizer from washing away. Foam dispensing type.
Moisturizes with every wash, for softer skin.

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Fragrances
Floral Bouquet; Creamy Soap
Contents
550ml bottle; 440ml refill pack

2019-07-10

SOFLAN Premium Deodorizer for Families with Lots of Laundry

An especially concentrated formulation of SOFLAN.1
Prevents odor formation even in large loads of laundry.2
Tested by packing 20 bath towels into one load of laundry.3
Contains more odor-preventing ultra-fine deodorizing ingredients than any SOFLAN product to date. The deodorizing ingredients penetrate every part of the wash, even in large loads, adsorbing to fibers deep within the fabric to prevent odors from forming on clothing, bath towels or other laundry all day long.2

1. Formulated with the highest volume of odor-preventing ingredients of any SOFLAN product to date.
2. Compared with previous Lion products.
3. An 8.0 kg load.

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Fragrances
Aqua Jasmine
Contents
540ml bottle; 430ml refill pack; 1,290ml large-size refill pack