Close
New products introduced in the last six months.
The only fabric softener* formulated so that your preferred fragrance lasts and lasts without changing
Thanks to the Fresh Bloom Aroma Formula, the specific notes of the fragrance last, unchanged, from the moment you pour the fabric softener into the wash to the moment you undress at the end of the day.
The deep, rich fragrances are formulated with select natural aroma oils.
Helps keep clothing looking fresh by preventing wrinkles and stretching, even after repeated washing.
*Among Lion fabric softeners.
Featuring a dense foam generated by a foam-enhancing formula that enables full permeation throughout the user’s hair, this product absorbs grime from each individual follicle. In addition, the amino acid-based surfactant minimizes skin and hair damage, leaving hair clean and silky smooth.
Free of silicones, parabens, mineral oil, and artificial coloring agents.
A product designed for use in the period between shampoos and treatments. Apply this leave-in, no rinse formula to hair after shampooing, beginning at the roots and working to the ends. The serum's highly concentrated deep penetrating formula allows ample permeation of its ingredients* into each hair shaft, moisturizing it to its core.
No setting time required, making use hassle-free.
*Isostearic acid (hair repair agent)
Contains DGA (diglucosyl gallic acid), which adsorbs to hair cuticles to reduce dryness while also penetrating follicles to rejuvenate damaged hair. Rich, thick formula that adheres easily to hair.
Free of parabens and artificial coloring agents.
Boasts an alcohol-free formula that is effective against viruses and bacteria*!
Contains hydrating ingredients that retain moisture.
A gel that clings to the surface of the skin without being sticky.
*Tested on enveloped viruses. Not effective against all bacteria and viruses.
Laundry detergent (for delicates) with fabric softening ingredients that drastically reduce damage to clothing during washing to deliver the highest-grade finish in Acron's history through zero rinse washing.
Eliminates stains and odors even with no rinse cycle. Pre-tested under the supervision of dermatologists, offering peace of mind.
A fumigant-type cleaner that employs silver ion fog to disinfect the entire toilet chamber of odor-causing bacteria* and prevent the development of new odors.
* Does not remove all bacteria
The CLINICA PRO medicated toothpastes are the only toothpastes in Japan formulated with an enzyme as an active ingredient* to break down and remove plaque, a cause of many oral health issues.
Enzymes break down and remove plaque in every nook and cranny that toothbrushes cannot reach. The toothpaste also protects both dental and gum health.
* The only toothpastes with the active ingredient dextranase. Based on toothpaste sales (October 2023 Lion survey).
(Limited quantity)
Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Especially effective at eliminating bacteria even when hanging clothes to dry indoors.
Also eliminates viruses and suppresses washing machine odors.