New Products

New products introduced in the last six months.

2021-02-24

SOFLAN Premium Deodorizer

More advanced odor prevention!
A fabric softener that bestows odor-preventing properties to clothing.*
Ultra-fine deodorizing ingredients penetrate deep into the core of fibers, forming an inner 3D coating that bestows long-lasting odor-preventing properties to clothing. This prevents the formation of body odor, including that due to sweat and age-related factors, as well as odor due to dampness, so that even socks are odor-free after a long day.

* Compared with an existing Lion product

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Fragrances
Floral Aroma; Aroma Soap; White Herb Aroma; Fruity Green Aroma
Contents
550ml bottle; 420ml refill pack; 1,260ml large-size refill pack

2021-02-24

SOFLAN Premium Deodorizer Extra-Concentrated Antibacterial Plus

From the SOFLAN Premium Deodorant lineup, which bestows odor-preventing properties to clothing,1 a new, extra-concentrated formulation with the highest-ever volume of anti-bacterial ingredients.2
Suppresses 99.9% of bacterial growth3 to eliminate odor due to dampness, even when clothes are hung close together to dry indoors!

1. Compared with an existing Lion product
2. Among SOFLAN Premium Deodorant Zero products
3. Not effective against all types of bacteria

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Fragrances
Refresh Savon
Contents
540ml bottle; 400ml refill pack; 1,200ml large-size refill pack

2021-02-24

CHARMY Magica Quick Dry + (“Plus”) Antibacterial

Disinfects sponges, cutting boards and dishcloths!
A dishwashing detergent that helps water slide off dishes after rinsing for quick-drying and a clean finish

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Fragrances
Clear Mint; Natural Herb; Clear Lemon
Contents
220ml bottle; 570ml refill pack; 880ml large-size refill pack

2021-02-17

Bright STRONG Super Powder

A laundry bleach that not only brightens and deodorizes, but kills 99.99% of germs on clothing.1 Even eliminates viruses!1, 2
1. Not effective against all types of bacteria and viruses.
2. When clothes are allowed to soak in the bleach solution.

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Fragrances
Citrus Fruity
Contents
570g tub; 500g refill pack

2020-09-30

hadakara Body Soap Foam

Body soap with moisture-adsorbing technology that keeps moisturizer from washing away.* Foam dispensing type.
Moisturizes with every wash, for softer skin.
* Compared with other Lion products

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Fragrances
Floral Bouquet*; Creamy Soap
Contents
550ml bottle; 440ml refill pack; 750ml large-size refill pack (* Available in 825ml large-size bottle)

2020-09-30

Hadakara Body Soap Foam with Oil

From the Hadakara line of body soaps that keep moisturizer from washing away,* a body soap formulated with a naturally derived emollient oil used in skin creams.
Hadakara’s proprietary moisturizing ingredients and the emollient oil cling to the skin even after rinsing.
*Compared with other Lion products

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Fragrances
Rose Garden
Contents
530ml bottle; 420ml refill pack

2020-09-30

Hadakara Body Soap with Oil

From the Hadakara line of body soaps that keep moisturizer from washing away,* a body soap formulated with a naturally derived oil used in moisturizing skin creams. Hadakara’s proprietary moisturizing ingredients cling to the skin even after rinsing, moisturizing with every wash.
*Compared with other Lion products

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Fragrances
Pure Rose
Contents
480ml bottle; 340ml refill pack

2020-09-23

Smile MedicalA DX

Medicated eye drops that relieve eye fatigue due to dryness and overuse, formulated with the cornea-repairing ingredient vitamin A.
Contains no preservatives (such as benzalkonium chloride).

Product directions and other info

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Contents
15mL
Recommended retail price
¥1,500

Indications

Eye fatigue, Blurred vision (due to excess eye mucus, etc.), Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.), Discomfort when wearing hard contact lenses

Hold the bottle tip-down
when dispensing
the eye drops

Directions and Dosage

Use 3 to 6 times a day, 1 to 3 drops in each eye.

Usage and Dosage Warnings

(1)
A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
(2)
Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
(3)
Do not use while wearing soft contact lenses.
(4)
Use the product only as eye drops.

Ingredients (per 100 ml)

Active ingredient
Content
Effects
Retinol palmitate (vitamin A)
50,000 units
Stabilizes tears, repairs the cornea, and produces mucin, which helps tears stick to the cornea
d-α-tocopherol acetate (natural vitamin E)
0.05 g
Stimulates blood flow and replenishes nutrients in the eyes

Inactive ingredients: Hypromellose, boric acid, trometamol, disodium edetate, BHT, povidone, polyoxyethylene polyoxypropylene glycol, tonicity agent, pH adjuster


2020-09-23

Smile The MedicalA DX Contact

Medicated eye drops that relieve eye fatigue due to dryness and overuse, formulated with the cornea-repairing ingredient vitamin A. Safe for use while wearing contacts.
Contains no preservatives (such as benzalkonium chloride).

Product directions and other info

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Contents
15mL
Recommended retail price
¥1,500

Indications

Eye fatigue, Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.), Discomfort when wearing soft or hard contact lenses, Blurred vision (due to excess eye mucus, etc.)

Hold the bottle tip-down
when dispensing
the eye drops

Directions and Dosage

Use 3 to 6 times a day, 1 to 3 drops in each eye.

Usage and Dosage Warnings

(1)
A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
(2)
Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
(3)
Use the product only as eye drops.

Ingredients (per 100 ml)

Active ingredient
Content
Effects
Retinol palmitate (vitamin A)
50,000 units
Produces hyaluronic acid to promote cornea repair and mucin to stabilize tears
d-α-tocopherol acetate (natural vitamin E)
0.05 g
Stimulates blood flow and replenishes nutrients in the eyes
Chondroitin sulfate sodium
0.05 g
Protects the cornea from damage caused by friction with contact lenses or dryness

Inactive ingredients: boric acid, trometamol, disodium edetate, propylene glycol, povidone, Hypromellose, polyoxyethylene polyoxypropylene glycol, pH adjuster


2020-09-02

TOP SUPER NANOX

A highly concentrated laundry detergent that realizes the very strongest detergency1 with a highly concentrated formula and is packaged in an environmentally friendly transparent bottle made of 100% recycled plastic2

1. Among Lion liquid laundry detergents, when washing using only detergent
2. Refers to the bottle only, not including the nozzle and cap

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Contents
400g bottle; 660g large-size bottle; 400g push-pump bottle; 350g refill pack; 900g extra-large-size refill pack; 1,230g XXL-refill pack; pack of ten 10g single-use sachets

2020-09-02

TOP SUPER NANOX For Odors

A highly concentrated laundry detergent for combating odors, created based on deodorizing science.
First-ever total deodorizing cleansing provides all-around deodorizing and odor prevention, even against odors that other detergents fail to remove.*
* Among Lion liquid laundry detergents. Total approach addresses deodorizing from biological, physical, sensory and chemical perspectives

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Fragrance
Aqua Soap
Contents
400g bottle; 660g large-size bottle; 400g push-pump bottle; 350g refill pack; 900g extra-large-size refill pack; 1,230g XXL-refill pack