New Products

New products introduced in the last six months.

2021-04-21

SYSTEMA Toothbrush Super Premium

A gum disease care toothbrush featuring super-tapered bristles
Combines the benefits of a wide head for efficient plaque removal and a thin brush back for ease of maneuverability in the mouth.
Super-tapered bristles reach deep into the gingival sulcus to thoroughly clean away grime and gum disease-causing plaque.

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Size
Compact; Regular
Firmness
Soft; Medium

2021-04-07

SOFLAN Premium Deodorizer Ultra Zero

Developed in the pursuit of total odor elimination.
A next-generation fabric softener featuring first-in-Japan1 technology for making odors undetectable.
This product provides odor-cancelling technology developed with a focus on the mechanisms of olfaction to block odors before you smell them.2

1. Deodorizing technology based on highly branched cyclic dextrin and a specific group of fragrances, within the fabric softener field (September 2020 Lion survey of advanced technologies)
2. Does not block all odors

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Fragrance
Pure Soap (dissipates upon drying)
Contents
530ml bottle; 400ml refill pack; 1,200ml large-size refill pack

2021-03-31

Lightee Toothpaste

A powerful whitening toothpaste developed by Lion that thoroughly removes grime from micro-level imperfections in the dental surface while promoting enamel repair* to prevent cavities. This toothpaste helps bring out the teeth’s natural, shining whiteness.
* Remineralization

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Flavors
White Citrus Mint; White Rose Mint
Contents
100g; 53g

2021-03-31

KireiKirei Medicated Hand Sanitizing Spray

Quickly disinfect as soon as you get home!
KireiKirei Medicated Hand Sanitizing Spray is effective against viruses and bacteria.
*Tested on enveloped viruses. Not effective against all bacteria and viruses.

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Contents
350ml bottle; 340ml refill pack

2021-03-31

KireiKirei Medicated Hand Sanitizing Gel

Gel clings to the surface of the skin, reaching every nook and cranny to effectively sanitize!
KireiKirei Medicated Hand Sanitizing Gel is effective against bacteria and viruses.*
*Tested on enveloped viruses. Not effective against all bacteria and viruses.

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Contents
230ml bottle; 200ml replacement bottle; 28ml pocket-size bottle

2021-03-31

KireiKirei Sanitizing Spray

A disinfectant spray for clothing and hard surfaces, such as plastic items, that eliminates 99% of bacterial and viruses1 and suppresses bacterial growth.2

1. Not effective against all bacteria and viruses.
2. Does not suppress the growth of all bacteria.

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Contents
280ml bottle; 250ml refill pack

2021-03-31

hadakara Body Soap Smooth Feel Type

Body soap with moisture-adsorbing technology that keeps moisturizer from washing away.* Smooth type. Imparts non-sticky moisture with every wash, leaving skin feeling smooth and clean.
* Compared with other Lion products

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Fragrance
Green Citrus
Contents
480ml bottle; 340ml refill pack; 750ml large-size refill pack

2021-03-31

hadakara Body Soap Foaming Smooth Feel Type

Foaming body soap with moisture-adsorbing technology that keeps moisturizer from washing away.* Smooth type. Imparts non-sticky moisture with every wash, leaving skin feeling smooth and clean.
* Compared with other Lion products

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Fragrance
Green Citrus
Contents
530ml bottle; 420ml refill pack

2021-03-31

Nice rim essence Lactoferrin Ellagic Acid no Chikara

A supplement tablet formulated with ellagic acid, which has been found to help reduce body fat in overweight users.*
*Individuals with BMI between 25 and 30

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Contents
62 tablets (31-day supply)
Recommended daily intake
2 tablets

2021-03-03

Method Sheet

Wipes that make it easy to apply medicated ingredients to treat itchiness and skin irritation in delicate areas even while on the go

Product directions and other info

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Contents
7 sheets
Recommended retail price
¥600

Indications

Itchiness, skin irritation, eczema, dermatitis, heat rash, chafed skin, bug bites and stings, hives, chilblains

Directions and Dosage

Multiple times a day, apply a thin layer to the affected area.

Usage and Dosage Warnings

(1)
For administration to children only under the supervision and guidance of a guardian or caretaker.
(2)
Avoid getting the product in the eyes. If the product gets in the eyes, wash immediately with warm or cold water. If irritation or other symptoms are severe, seek treatment from an ophthalmologist.
(3)
For external use only.
(4)
Gently apply the fluid to the affected area; do not rub forcefully.
(5)
Do not use if you your skin is highly sensitive to alcohol.

Ingredients (per 100 ml)

Active ingredient
Content
Diphenhydramine hydrochloride
2.0 g
Dipotassium glycyrrhizinate
0.3 g
Allantoin
0.2 g

Inactive ingredients: 2-methacryloyloxyethyl phosphorylcholine-butyl methacrylate copolymer solution, ethanol, lauromacrogol, citric acid, pH adjuster, sanitary cotton


2021-03-03

Method UF Cream

A medicated cream that treats itchiness and skin irritation in delicate areas

Product directions and other info

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Contents
12g
Recommended retail price
¥1,280

Indications

Itchiness, skin irritation, eczema, dermatitis, heat rash, chafed skin, diaper rash

Directions and Dosage

Several times a day, apply a thin layer to the affected area.

Usage and Dosage Warnings
(1) For administration to children only under the supervision and guidance of a guardian or caretaker.
(2) Avoid getting the product in the eyes. If the product gets in the eyes, flush immediately with lukewarm or cold water. If irritation or other symptoms are severe, seek treatment from an ophthalmologist.
(3) For external use only.
(4) Clean the affected area before application

Ingredients (per 1 g)

Active ingredient Content Purpose
Diphenhydramine 10 mg Quickly relieves itchiness.
Ufenamate 50 mg Reduces inflammation, including redness and bumps.
Glycyrrhetinic acid 3 mg
Benzethonium chloride 1 mg Disinfects the affected area.
Tocopherol acetate 5 mg Promotes blood circulation to promote healing in the affected area.

*Inactive ingredients: Stearyl alcohol, behenyl alcohol, white petrolatum, dimethylpolysiloxane, liquid paraffin, squalane, polyoxyl stearate, glyceryl monostearate, glycerin, 1,3-butanediol, citric acid, trisodium citrate, paraben.


2021-03-01

NONIO Toothbrush TYPE-SHARP / TYPE-RICH / TYPE-SMOOTH

Toothbrushes that reach every nook and crevice with the user’s preferred brushing sensation.

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Size
TYPE-SHARP Regular Head;
TYPE-RICH Wide Head;
TYPE-SMOOTH Regular Head
Firmness
Soft; Medium

2021-02-24

SOFLAN Premium Deodorizer

More advanced odor prevention!
A fabric softener that bestows odor-preventing properties to clothing.*
Ultra-fine deodorizing ingredients penetrate deep into the core of fibers, forming an inner 3D coating that bestows long-lasting odor-preventing properties to clothing. This prevents the formation of body odor, including that due to sweat and age-related factors, as well as odor due to dampness, so that even socks are odor-free after a long day.

* Compared with an existing Lion product

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Fragrances
Floral Aroma; Aroma Soap; White Herb Aroma; Fruity Green Aroma
Contents
550ml bottle; 420ml refill pack; 1,260ml large-size refill pack

2021-02-24

SOFLAN Premium Deodorizer Extra-Concentrated Antibacterial Plus

From the SOFLAN Premium Deodorant lineup, which bestows odor-preventing properties to clothing,1 a new, extra-concentrated formulation with the highest-ever volume of anti-bacterial ingredients.2
Suppresses 99.9% of bacterial growth3 to eliminate odor due to dampness, even when clothes are hung close together to dry indoors!

1. Compared with an existing Lion product
2. Among SOFLAN Premium Deodorant Zero products
3. Not effective against all types of bacteria

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Fragrances
Refresh Savon
Contents
540ml bottle; 400ml refill pack; 1,200ml large-size refill pack

2021-02-24

CHARMY Magica Quick Dry + (“Plus”) Antibacterial

Disinfects sponges, cutting boards and dishcloths!
A dishwashing detergent that helps water slide off dishes after rinsing for quick-drying and a clean finish

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Fragrances
Clear Mint; Natural Herb; Clear Lemon
Contents
220ml bottle; 570ml refill pack; 880ml large-size refill pack

2021-02-17

Bright STRONG Super Powder

A laundry bleach that not only brightens and deodorizes, but kills 99.99% of germs on clothing.1 Even eliminates viruses!1, 2
1. Not effective against all types of bacteria and viruses.
2. When clothes are allowed to soak in the bleach solution.

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Fragrances
Citrus Fruity
Contents
570g tub; 500g refill pack