New Products
2019-10-16
NONIO Toothbrush TYPE-SHARP / TYPE-RICH
Choose the brushing sensation you prefer from a two-type lineup!
Toothbrushes that reach every nook and crevice with the user’s preferred brushing sensation.
- Size
- TYPE-SHARP Regular Head;
TYPE-RICH Wide Head
- Firmness
- Soft; Medium
2019-10-09
LION KODOMO Toothbrush For children 6–12 years old
High-performance design tailored to fit children’s needs at each growth stage
These toothbrushes enable the effective brushing of hard-to-reach areas.
- Firmness
- Medium
- Colors
- For children 6–12 years old (Minions): Yellow; Blue; Pink
For children 6–12 years old (Dragon Ball Super): Navy; White; Yellow
For children 6–12 years old (Mamegoma): Yellow; Blue; Pink
2019-10-02
SYSTEMA Haguki (the Gums) Plus Toothbrush
A toothbrush for users with weakened gums that helps prevent gum disease by providing a pleasant gum massage while cleaning the gingival sulcus
- Size
- Ultra Compact; Compact; Wide Compact; Wide Regular
- Firmness
- Soft; Medium
2019-10-02
SYSTEMA Haguki (the Gums) Plus Sonic Assist Brush and Replacement Brushes
An electric toothbrush for users with weakened gums that enables gum care with ultra-tapered bristles and pleasant vibration while cleaning the gingival sulcus to help prevent gum disease
- Size
- Wide Compact
- Firmness
- Soft
- Colors
- Pink; Green
- Set contents
- 1 handle; 1 brush;
1 AAA-size alkaline battery (included)
Replacement pack: 2 brushes
2019-10-02
NONIO Mouthwash
Helps prevent worrisome bad breath longer with a proprietary long-lasting germ-fighting system.
For long-lasting fresh breath.
- Flavors
- Clear Herb Mint; Splash Citrus Mint*;
Non-Alcohol Light Herb Mint
- Contents
- 80ml; 600ml; 1,000ml (*Not available in 80ml size)
2019-10-02
hadakara Body Soap
A body soap with moisturizer that won’t wash away.
Moisture-adsorbing technology makes moisturizers adsorb firmly to the skin, for effective moisturizing performance.
Moisturizes with every wash, for softer skin.
- Fragrances
- Fresh Floral*; Rich Soap*; Citrus & Cassis; Pure Rose
- Contents
- 500ml bottle; 360ml refill pack
* Available in 800ml large-size refill pack
2019-10-02
TOP Clear Liquid
A low-viscosity liquid detergent that penetrates and cleans deep inside clothing fibers even when various types of laundry are washed together. Easily removes a wide range of grime types, preventing yellowing and leaving clothing bright.
- Fragrance
- Aqua Floral
- Contents
- 900g bottle; 720g refill pack; 1,160g extra-large refill pack; 1,900g ultra-jumbo refill pack
2019-10-02
TOP Clear Liquid Antibacterial
A 24-hour antibacterial effect powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.
- Fragrance
- Subtle Fresh Floral
- Contents
- 900g bottle; 720g refill pack; 1,160g extra-large refill pack; 1,900g ultra-jumbo refill pack
2019-09-25
Smile 40 Premium DX
Medicated eye drops that relieve eye fatigue and blurred vision* due to aging or overuse of the eyes.
Formulated with ingredients that support visual function recovery, these eye drops relieve recurring eye fatigue.
Contains no preservatives (such as benzalkonium chloride).
*Due to excess eye mucus, etc.
Product directions and other info
- Contents
- 15mL
- Recommended retail price
- ¥1,500
Indications
Eye fatigue, Blurred vision (due to excess eye mucus, etc.), Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.), Bloodshot conjunctiva, Eye fatigue, Blepharitis (inflamed eyelids), Inflammation of the eye due to ultraviolet or other light (such as snow blindness), Discomfort when wearing hard contact lenses
Hold the bottle tip-down
when dispensing
the eye drops
Directions and Dosage
Use 3 to 6 times a day, 1 to 3 drops in each eye.
Usage and Dosage Warnings
- (1)
- Excessive use may cause abnormal sensitivity to light or make eyes more bloodshot.
- (2)
- A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
- (3)
- Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
- (4)
- Do not use while wearing soft contact lenses.
- (5)
- Use the product only as eye drops.
Ingredients (per 100 ml)
- Active ingredient
- Content
- Effects
- Retinol palmitate (vitamin A)
- 50,000 units
- A vitamin that acts directly on the cornea, supporting its vision function
- d-α-tocopherol acetate (natural vitamin E)
- 0.045 g
- Stimulates blood flow and replenishes nutrients in the eyes
- Pyridoxine hydrochloride (vitamin B6)
- 0.01 g
- A vitamin that promotes metabolic processes
- Chondroitin sulfate sodium
- 0.1 g
- Retains moisture and protects the cornea
- Taurine
- 1 g
- An amino acid that promotes metabolic processes
- Potassium L-aspartate
- 0.8 g
- An amino acid that brings oxygen into the eyes
- Neostigmine methylsulfate
- 0.005 g
- Improves eye focus
- Chlorpheniramine maleate
- 0.03 g
- Reduces itchiness and other eye discomfort
- Tetrahydrozoline hydrochloride
- 0.01 g
- Reduces redness due to bloodshot eyes
- ε-aminocaproic acid
- 1 g
- Relieves inflammation of the eyes
Inactive ingredients: boric acid, trometamol, disodium edetate, BHT, polyoxyethylene hydrogenated castor oil, polysorbate 80, propylene glycol, l-menthol, d-borneol, pH adjuster
2019-09-25
Smile 40 Mediclear DX
Medicated eye drops that relieve itchy and bloodshot eyes. Useful for dealing with troubling eye mucus, too.1
Helps prevent ocular diseases2 and maintain healthy eyes.
Contains no preservatives (such as benzalkonium chloride).
1. Blurred vision (due to excess eye mucus, etc.)
2. Eye trouble, such as after swimming, after getting dust or sweat in the eyes, etc.
Product directions and other info
- Contents
- 15mL
- Recommended retail price
- ¥1,500
Indications
Eye fatigue, Bloodshot conjunctiva, Blurred vision (due to excess eye mucus, etc.), Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.), Eye fatigue, Blepharitis (inflamed eyelids), Inflammation of the eye due to ultraviolet or other light (such as snow blindness), Discomfort when wearing hard contact lenses
Hold the bottle tip-down
when dispensing
the eye drops
Directions and Dosage
Use 3 to 6 times a day, 1 to 3 drops in each eye.
Usage and Dosage Warnings
- (1)
- Excessive use may cause abnormal sensitivity to light or make eyes more bloodshot.
- (2)
- A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
- (3)
- Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
- (4)
- Do not use while wearing soft contact lenses.
- (5)
- Use the product only as eye drops.
Ingredients (per 100 ml)
- Active ingredient
- Content
- Effects
- Retinol palmitate (vitamin A)
- 10,000 units
- A vitamin that acts directly on the cornea to activate the eye's natural functions
- d-α-tocopherol acetate (natural vitamin E)
- 0.03 g
- Stimulates blood flow and replenishes nutrients in the eyes
- Pyridoxine hydrochloride (vitamin B6)
- 0.02 g
- A vitamin that promotes metabolic processes
- Chlorpheniramine maleate
- 0.01 g
- Reduces itchiness and other eye discomfort
- Tetrahydrozoline hydrochloride
- 0.05 g
- Reduces redness due to bloodshot eyes
- Berberine chloride hydrate
- 0.08 g
- A natural medicinal herb-derived ingredient with antibacterial and anti-inflammatory effect
- Glycyrrhizinate dipotassium
- 0.25 g
- A natural medicinal herb-derived ingredient with an anti-inflammatory effect
Inactive ingredients: boric acid, trometamol, disodium edetate, BHT, polyoxyethylene hydrogenated castor oil, polysorbate 80, propylene glycol, l-menthol, dl-camphor, d-borneol, eucalyptus oil
2019-09-25
Smile The Medical A Contact
Medicated eye drops that relieve eye fatigue due to dry contacts and other factors.
Vitamin A repairs the cornea and helps keep tears in the eyes.
Contains no preservatives (such as benzalkonium chloride).
Product directions and other info
- Contents
- 10mL
- Recommended retail price
- ¥1,400
Indications
Eye fatigue, Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.), Discomfort when wearing soft or hard contact lenses, Blurred vision (due to excess eye mucus, etc.)
Hold the bottle tip-down
when dispensing
the eye drops
Directions and Dosage
Use 3 to 6 times a day, 1 to 3 drops in each eye.
Usage and Dosage Warnings
- (1)
- A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
- (2)
- Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
- (3)
- Use the product only as eye drops.
Ingredients (per 100 ml)
- Active ingredient
- Content
- Effects
- Retinol palmitate (vitamin A)
- 50,000 units
- Produces hyaluronic acid to promote cornea repair and mucin to stabilize tears
- d-α-tocopherol acetate (natural vitamin E)
- 0.05 g
- Stimulates blood flow and replenishes nutrients in the eyes
- Chondroitin sulfate sodium
- 0.05 g
- Protects the cornea from damage caused by friction with contact lenses or dryness
Inactive ingredients: boric acid, trometamol, disodium edetate, propylene glycol, povidone, Hypromellose, polyoxyethylene polyoxypropylene glycol, pH adjuster
2019-08-28
SYSTEMA Haguki (the Gums) Plus Premium Toothpaste
A premium formula toothpaste with eight effects that revitalizes gums to help prevent gum disease
- Flavors
- Fresh Crystal Mint; Elegant Fruity Mint
- Contents
- 95g
2019-08-28
SYSTEMA Haguki (the Gums) Plus Dental Rinse
A medicated dental rinse that helps revitalize weakened gum cells to repair tissue and prevent gum disease
- Flavor
- Medical Herb Mint (non-alcohol type / alcohol type)
- Contents
- 450ml; 900ml
2019-08-07
NONIO Sensitive Care Toothpaste
A toothpaste that provides both bad breath care and sensitivity care while also removing stains.
- Flavor
- Natural Herb Mint
- Contents
- 130g
2019-08-07
SOFLAN Aroma Rich
Fragrant fabric softeners with long-lasting, unchanging fragrances that users love.
Thanks to the Fresh Bloom Aroma Formula, the fresh scent lasts from the moment you pour it into the wash to the moment you undress at the end of the day.
- Fragrances
- Juliette; Scarlett; Diana; Sarah; Belle
- Contents
- 520ml bottle; 400ml refill pack; 1,200ml extra-large refill pack
2019-07-31
CLINICA Advantage NEXT STAGE Toothbrush
Created using Lion’s preventive dentistry expertise
A toothbrush that effectively removes plaque while helping users avoid brushing too hard by making a sound when excessive force is applied
- Firmness
- Medium
- Lineup
- 4-row super compact; 4-row compact
2019-07-31
CLINICA ADVANTAGE Dental Floss Y-Type
Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
Dental floss picks featuring high-strength fibers that won’t break and a Y-shaped design that is easy to get into even the difficult-to-reach spaces between molars where plaque tends to build up
- Contents
- 18 picks; 30 picks
2019-07-31
Murin TOP (Phosphorus-free TOP)
Formulated with enzymes for powerful detergency that gives a clean finish even when various types of laundry are washed together.
- Contents
- 3.2kg large-size box
2019-07-31
TOP SUPER NANOX For Odors
A super-concentrated laundry detergent for combating odors, created based on deodorizing science.
First-ever total deodorizing cleansing provides all-around deodorizing and odor prevention, even against odors that other detergents fail to remove.*
* Among Lion liquid laundry detergents. Total approach addresses deodorizing from biological, physical, sensory and chemical perspectives
- Fragrance
- Aqua Soap
- Contents
- 400g bottle; 660g large-size bottle; 350g refill pack; 900g extra-large-size refill pack; 1,230g XXL-refill pack
2019-07-31
TOP NANOX Fabric Refresher antibacterial, antiviral deodorant
A deodorizer that not only gets rid of bacteria and odors, but inhibits bacterial and mold growth and even eliminates viruses on clothing and fabric
- Fragrance
- Minty Green
- Contents
- 350ml bottle; 320ml refill pack
2019-07-24
KireiKirei 99.99% Sanitizing Wet Sheets
Alcohol-free wet sheets that eliminate 99.99% of germs, pre-moistened with a solution containing nano ion ingredients
- Fragrance
- Non-Alcohol Type
- Contents
- 30 sheets
2019-07-10
hadakara Body Soap Foam
Body soap with moisture-adsorbing technology that keeps moisturizer from washing away. Foam dispensing type.
Moisturizes with every wash, for softer skin.
- Fragrances
- Floral Bouquet; Creamy Soap
- Contents
- 550ml bottle; 440ml refill pack
2019-07-10
SOFLAN Premium Deodorizer for Families with Lots of Laundry
An especially concentrated formulation of SOFLAN.1
Prevents odor formation even in large loads of laundry.2
Tested by packing 20 bath towels into one load of laundry.3
Contains more odor-preventing ultra-fine deodorizing ingredients than any SOFLAN product to date. The deodorizing ingredients penetrate every part of the wash, even in large loads, adsorbing to fibers deep within the fabric to prevent odors from forming on clothing, bath towels or other laundry all day long.2
1. Formulated with the highest volume of odor-preventing ingredients of any SOFLAN product to date.
2. Compared with previous Lion products.
3. An 8.0 kg load.
- Fragrances
- Aqua Jasmine
- Contents
- 540ml bottle; 430ml refill pack; 1,290ml large-size refill pack