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New Products

New products introduced in the last six months.

Aug. 03, 2022

CLINICA PRO All-in-One (Seven-Risk Care)

The CLINICA PRO medicated toothpastes are the only toothpastes in Japan formulated with an enzyme*1 as an active ingredient to break down and remove plaque, a cause of many oral health issues.
Enzymes break down and remove plaque in every nook and cranny that toothbrushes cannot reach. The toothpaste provides care to address seven lifelong oral health risks,*2 such as cavities and gum disease.
*1 The only toothpastes formulated with dextranase. Based on toothpaste sales (January 2022 Lion survey).
*2 Cavities, plaque, gum disease (inflamed gums, gingivitis), hypersensitivity, bad breath, staining, tartar deposition
    These are seven oral issues that women aged 10 to 69 want their toothpastes to address (May 2021 Lion survey).

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Flavors
Fresh Clean Mint; Rich Citrus Mint
Contents
95g

CLINICA PRO Whitening

The CLINICA PRO medicated toothpastes are the only toothpastes in Japan formulated with an enzyme*1 as an active ingredient to break down and remove plaque, a cause of many oral health issues.
Enzymes break down and remove plaque in every nook and cranny that toothbrushes cannot reach. The toothpaste helps lift off and remove yellowing even around the dental roots.*2
*1 The only toothpastes formulated with dextranase. Based on toothpaste sales (January 2022 Lion survey).
*2 Yellowing due to staining

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Flavor
Fresh Mint
Contents
95g

CLINICA PRO Hypersensitivity Care

The CLINICA PRO medicated toothpastes are the only toothpastes in Japan formulated with an enzyme* as an active ingredient to break down and remove plaque, a cause of many oral health issues.
Enzymes break down and remove plaque in every nook and cranny that toothbrushes cannot reach. The toothpaste also prevents stinging pain that accompanies hypersensitivity.
* The only toothpastes formulated with dextranase. Based on toothpaste sales (January 2022 Lion survey).

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Flavor
Relax mint
Contents
95g

Apr. 20, 2022

CLINICA Jr. Toothpaste

Created using Lion’s preventive dentistry expertise
A medicated toothpaste formulated with fluoride and enzymes to protect the permanent teeth of children in elementary and junior high school from cavities.
Flavored with Lion’s unique mild natural mint for long-lasting gentle minty freshness.

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Flavor
Soft Mint
Contents
60g

CLINICA Jr. Dental Rinse

Created using Lion’s preventive dentistry expertise
A new habit for before leaving the house and bedtime.
This medicated dental rinse for children ages 6 to 15 prevents bad breath and gingivitis while protecting children’s permanent teeth from cavities with a long-lasting germ-killing effect and antibacterial coating.
Flavored with Lion’s unique mild natural mint for long-lasting gentle minty freshness.

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Flavor
Soft Mint
Contents
450ml

LOOK Plus Bath Cleansing Silver Ion Plus

A bath detergent that can clean the tub without scrubbing and, thanks to its silver ion formula, provide an antibacterial effect and prevent pink slime.

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Fragrance
Herbal Green; Non-Lingering Aroma Type
Contents
500ml bottle; 450ml refill pack; 800ml large-size refill pack

Apr. 01, 2022

NONIO Mouthwash

Helps prevent worrisome bad breath longer with a proprietary long-lasting germ-fighting system.
For long-lasting fresh breath.

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Flavors
Clear Herb Mint; Splash Citrus Mint*;
Non-Alcohol Light Herb Mint
Contents
80ml bottle; 600ml bottle; 1,000ml bottle (*Splash Citrus Mint is not available in 80ml size)
950ml refill pack

Mar. 30, 2022

KireiKirei Medicated Hand Sanitizing Gel Plus

Effective against bacteria and viruses* with a non-alcohol formula!
Blended with moisturizers to care for the skin.
Makes it easy to diligently sanitize and moisturize throughout the day with a gel formula that effectively clings to the surface of the skin without feeling sticky.
*Tested on enveloped viruses. Not effective against all bacteria and viruses.

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Contents
40mL
Brand name
Lion Medicated Hand Sanitizing Gel Plus

Mar. 09, 2022

KireiKirei Medicated Hand Conditioning Soap

・Disinfects and sterilizes
・Effective against viruses and bacteria!*
Made with a new formula that creates a moisture barrier that remains on the hands after washing. Foaming KireiKirei Medicated Hand Conditioning Soap lets you protect your skin from germs while giving your hard-working hands a little love.
*Tested on enveloped viruses. Not effective against all bacteria and viruses.

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Fragrance
Soap
Contents
450ml bottle; 400ml refill pack; 700ml large-size refill pack

FERZEA Premium HP Milk Gel

A medicated milky gel that moisturizes and protects, for stubborn dry skin that stays rough despite regular skin care. Ideal for moisturizing after facial cleansing.

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Contents
50g
Recommended retail price
¥1,580

Mar. 02, 2022

SYSTEMA Haguki (the Gums) Plus Premium Toothpaste Yokubari na BIHAKU (Whitening)

A premium whitening toothpaste with eight effects, including revitalizing gums and, most importantly, whitening care for adults* that removes stains all the way down to the dental roots
* Restores teeth to their natural whiteness

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Flavors
Brightening Floral Mint; Silky Floral Mint
Contents
95g

Feb. 24, 2022

SOFLAN Aroma Rich

The only fabric softener* formulated so that the fragrance you select lasts and lasts without changing
Thanks to the Fresh Bloom Aroma Formula, the specific notes of the fragrance last, unchanged, from the moment you pour the fabric softener into the wash to the moment you undress at the end of the day.
The deep, rich fragrances are formulated with select natural aroma oils.
*Among SOFLAN Aroma Rich products (including previous products)

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Fragrances
Juliette; Scarlett; Diana; Sarah; Ellie
Contents
520ml bottle; 400ml refill pack; 1,200ml extra-large refill pack

Feb. 16, 2022

Ban Premium Refreshing Sheets (Powder-Infused Type / Cool Type / Non-Powder Type)

Powder-Infused Type
The most comfortable wipe in Ban history. The new smooth sheets provide gentle yet effective wiping, conforming to the uneven surface of the skin to adsorb to and remove sweat and odor with a single wipe. The powder-infused type promises a long-lasting fresh, clean feeling.
Cool Type
The most comfortable wipe in Ban history. The new smooth sheets provide gentle yet effective wiping, conforming to the uneven surface of the skin to adsorb to and remove sweat and odor with a single wipe. The cool type promises long-lasting coolness.
Non-Powder Type
The most comfortable wipe in Ban history. The new smooth sheets provide gentle yet effective wiping, conforming to the uneven surface of the skin to adsorb to and remove sweat and odor with a single wipe. The non-powder type promises a refreshing feeling without leaving a white residue.

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Fragrances
Powder-Infused Type
  Clean Soap; Water Lily
Cool Type
  Natural Soap; Cool Citrus; Cool Floral
Non-Powder Type
  Fresh Floral
Contents
30 sheets

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