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New products introduced in the last six months.
A bathroom detergent that removes even stubborn bathtub grime with just shower water pressure—no scrubbing required.
A toilet cleaner that uses plenty of clinging foam to cover the entire bowl and clean with just a flush after 60 seconds! Can also be used to quickly wipe the toilet seat and floor.
A medicated toothpaste that provides total care for gums and teeth with 11 indications and effects such as enhancing gum recovery* and protecting against periodontitis.
* The medicated ingredient Vitamin E invigorates gum cells and repairs tissue
Achieves gene-level cleaning that gets down to the bacterial root,* completing eliminating yellowing.
With the first new enzyme in NANOX history, this detergent thoroughly eliminates stubborn stains arising from yellowing, food, blood and sweat.
It also eliminates bacteria and viruses and suppresses washing machine odors.
* Cleaning of bacteria-derived DNA involved in the formation of grime and odors.
Achieves gene-level cleaning that gets down to the bacterial root,* top-level cleaning and deodorizing power among Lion’s liquid laundry detergents.
With the first new enzyme in NANOX history, this detergent thoroughly eliminates stubborn stains and odors arising from indoor drying, deeply embedded sweat, set-in food stains and built-up yellowing.
It also eliminates bacteria and viruses, suppresses washing machine odors and helps prevent damage to clothing.
* Cleaning of bacteria-derived DNA involved in the formation of grime and odors.
Achieves gene-level cleaning that gets down to the bacterial root,* completing eliminating odors.
With the first new enzyme in NANOX history, this detergent eliminates odors arising from indoor drying, sweat, bacteria on towels and age-related odors on pillow covers. It also eliminates bacteria and viruses and suppresses washing machine odors.
* Cleaning of bacteria-derived DNA involved in the formation of grime and odors.
Featuring a dense foam generated by a foam-enhancing formula that enables full permeation throughout the user’s hair, this product absorbs grime from each individual follicle. In addition, the amino acid-based surfactant minimizes skin and hair damage, leaving hair clean and silky smooth.
Free of silicones, parabens, mineral oil, and artificial coloring agents.
A product designed for use in the period between shampoos and treatments. Apply this leave-in, no rinse formula to hair after shampooing, beginning at the roots and working to the ends. The serum's highly concentrated deep penetrating formula allows ample permeation of its ingredients* into each hair shaft, moisturizing it to its core.
No setting time required, making use hassle-free.
*Isostearic acid (hair repair agent)
Contains DGA (diglucosyl gallic acid), which adsorbs to hair cuticles to reduce dryness while also penetrating follicles to rejuvenate damaged hair. Rich, thick formula that adheres easily to hair.
Free of parabens and artificial coloring agents.