New products introduced in the last six months.

The only fabric softener* formulated so that your preferred fragrance lasts and lasts without changing.
Thanks to our Aroma Boost technology, whether you’re air drying your clothing indoors or wearing it while you work up a sweat, your favorite fragrance lasts all day, no matter what.
The deep, rich fragrances are formulated with select natural aroma oils.
*Among Lion fabric softeners.

A bathroom detergent that removes even stubborn bathtub grime with just shower water pressure—no scrubbing required.

A toilet cleaner that uses plenty of clinging foam to cover the entire bowl and clean with just a flush after 60 seconds! Can also be used to quickly wipe the toilet seat and floor.

A medicated toothpaste that provides total care for gums and teeth with 11 indications and effects such as enhancing gum recovery* and protecting against periodontitis.
* The medicated ingredient Vitamin E invigorates gum cells and repairs tissue

Achieves gene-level cleaning that gets down to the bacterial root,* completing eliminating yellowing.
With the first new enzyme in NANOX history, this detergent thoroughly eliminates stubborn stains arising from yellowing, food, blood and sweat.
It also eliminates bacteria and viruses and suppresses washing machine odors.
* Cleaning of bacteria-derived DNA involved in the formation of grime and odors.

Achieves gene-level cleaning that gets down to the bacterial root,* top-level cleaning and deodorizing power among Lion’s liquid laundry detergents.
With the first new enzyme in NANOX history, this detergent thoroughly eliminates stubborn stains and odors arising from indoor drying, deeply embedded sweat, set-in food stains and built-up yellowing.
It also eliminates bacteria and viruses, suppresses washing machine odors and helps prevent damage to clothing.
* Cleaning of bacteria-derived DNA involved in the formation of grime and odors.

Achieves gene-level cleaning that gets down to the bacterial root,* completing eliminating odors.
With the first new enzyme in NANOX history, this detergent eliminates odors arising from indoor drying, sweat, bacteria on towels and age-related odors on pillow covers. It also eliminates bacteria and viruses and suppresses washing machine odors.
* Cleaning of bacteria-derived DNA involved in the formation of grime and odors.