New Products

New products introduced in the last six months.

2019-08-07

NONIO Sensitive Care Toothpaste

A toothpaste that provides both bad breath care and sensitivity care while also removing stains.

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Flavor
Natural Herb Mint
Contents
130g

2019-08-07

SOFLAN Aroma Rich

Fragrant fabric softeners with long-lasting, unchanging fragrances that users love.
Thanks to the Fresh Bloom Aroma Formula, the fresh scent lasts from the moment you pour it into the wash to the moment you undress at the end of the day.

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Fragrances
Juliette; Scarlett; Diana; Sarah; Belle
Contents
520ml bottle; 400ml refill pack; 1,200ml extra-large refill pack

2019-07-31

CLINICA Advantage NEXT STAGE Toothbrush

Created using Lion’s preventive dentistry expertise
A toothbrush that effectively removes plaque while helping users avoid brushing too hard by making a sound when excessive force is applied

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Firmness
Medium
Lineup
4-row super compact; 4-row compact

2019-07-31

CLINICA ADVANTAGE Dental Floss Y-Type

Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
Dental floss picks featuring high-strength fibers that won’t break and a Y-shaped design that is easy to get into even the difficult-to-reach spaces between molars where plaque tends to build up

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Contents
18 picks; 30 picks

2019-07-31

Murin TOP (Phosphorus-free TOP)

Formulated with enzymes for powerful detergency that gives a clean finish even when various types of laundry are washed together.

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Contents
3.2kg large-size box

2019-07-31

TOP SUPER NANOX For Odors

A super-concentrated laundry detergent for combating odors, created based on deodorizing science.
First-ever total deodorizing cleansing provides all-around deodorizing and odor prevention, even against odors that other detergents fail to remove.*
* Among Lion liquid laundry detergents. Total approach addresses deodorizing from biological, physical, sensory and chemical perspectives

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Fragrance
Aqua Soap
Contents
400g bottle; 660g large-size bottle; 350g refill pack; 900g extra-large-size refill pack; 1,230g XXL-refill pack

2019-07-31

TOP NANOX For Odors Fabric Refresher antibacterial, antiviral deodorant

A deodorizer that not only gets rid of bacteria and odors, but inhibits bacterial and mold growth and even eliminates viruses on clothing and fabric

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Fragrance
Minty Green
Contents
350ml bottle; 320ml refill pack

2019-07-24

KireiKirei 99.99% Sanitizing Wet Sheets

Alcohol-free wet sheets that eliminate 99.99% of germs, pre-moistened with a solution containing nano ion ingredients

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Fragrance
Non-Alcohol Type
Contents
30 sheets

2019-07-10

hadakara Body Soap Foam

Body soap with moisture-adsorbing technology that keeps moisturizer from washing away.* Foam dispensing type.
For soft, touchable skin after every wash
*Compared with a previous Lion product

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Fragrances
Floral Bouquet; Creamy Soap
Contents
550ml bottle; 440ml refill pack

2019-07-10

SOFLAN Premium Deodorizer for Families with Lots of Laundry

An especially concentrated formulation of SOFLAN.1
Prevents odor formation even in large loads of laundry.2
Tested by packing 20 bath towels into one load of laundry.3
Contains more odor-preventing ultra-fine deodorizing ingredients than any SOFLAN product to date. The deodorizing ingredients penetrate every part of the wash, even in large loads, adsorbing to fibers deep within the fabric to prevent odors from forming on clothing, bath towels or other laundry all day long.2

1. Formulated with the highest volume of odor-preventing ingredients of any SOFLAN product to date.
2. Compared with previous Lion products.
3. An 8.0 kg load.

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Fragrances
Aqua Jasmine
Contents
540ml bottle; 430ml refill pack; 1,290ml large-size refill pack

2019-04-24

TOP Clear Liquid

A low-viscosity liquid detergent that penetrates and cleans deep inside clothing fibers even when various types of laundry are washed together. Easily removes a wide range of grime types, preventing yellowing and leaving clothing bright.

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Fragrance
Aqua Floral
Contents
900g bottle; 720g refill pack; 1,160g extra-large refill pack

2019-04-24

TOP Clear Liquid Antibacterial

A 24-hour antibacterial effect powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.

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Fragrance
Subtle Fresh Floral
Contents
900g bottle; 720g refill pack; 1,160g extra-large refill pack

2019-04-10

LOOK Plus Bath Cleansing

Just mist the entire bathtub, wait 60 seconds, and rinse off.
This new type of bath detergent cleans the tub with no scrubbing.

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Fragrances
Clear Citrus; Floral Soap
Contents
500ml bottle; 450ml refill pack; 800ml large-size refill pack

2019-03-27

NONIO Tongue Cleaning Gel

A tongue brushing gel that is gentle on the tongue while helping to remove debris and grime coating the tongue

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Flavor
Mild Mint
Contents
45g

2019-03-27

SYSTEMA Toothbrush

A more evolved brush head to reach further.
Super-tapered bristles clean away grime and gum disease-causing plaque deep in the gingival sulcus.

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Size
Ultra Compact; Compact; Regular
Firmness
Soft; Medium; Hard
*Firmness lineup varies by head size

2019-03-27

NONIO Tongue Cleaner

Dual cleaning functions gently but thoroughly remove tongue coating.

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Colors
Blue; Pink

2019-03-27

NONIO Mouth Spray

Effectively eliminates bad breath-causing bacteria with just a quick spray anytime, anywhere! For an instant breath reset.

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Fragrance
Clear Herb Mint; Splash Citrus Mint; Pure Fruity Mint
Contents
5ml

2019-03-27

Bright STRONG

A liquid oxygen bleach for laundry that effectively removes even built-up grime that normal detergent cannot wash off, for lasting brightness (concentrated type)

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Contents
510ml bottle; 480ml refill pack; 900ml large-size refill pack; 1,200ml extra-large refill pack

2019-03-20

KireiKirei Medicated Foaming Hand Soap

A foaming hand soap formulated with an antibacterial agent to effectively sterilize and protect the hands from germs

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Fragrances
Citrus Fruity; Floral Soap; Fruit Mix
Contents
500ml large-size pump bottle; 250ml pump bottle; 200ml refill pack; 450ml large-size refill pack; 800ml extra-large refill pack

2019-03-20

KireiKirei Medicated liquid Hand Soap

A liquid hand soap formulated with an antibacterial agent that effectively disinfects to protect hands from germs

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Fragrance
Citrus Fruity
Contents
250ml pump bottle; 200ml refill pack; 450ml large-size refill pack; 800ml extra-large refill pack

2019-03-06

BUFFERIN Light

Mild effectiveness1
Formula designed to be easy on the body2

1. Contains a lower dose of analgesic ingredients than BUFFERIN A
2. Contains ingredients that help protect the stomach

Poduct directions and other info

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Contents
20 tablets
Recommended retail price
¥650

Indications

(1)
Pain relieving effect on headache, menstrual pain, pain due to stiff shoulders, back pain, joint pain, neuralgia, muscle pain, sore throat, toothache, pain after tooth extraction, pain from bruising, pain from sprains, pain from bone fractures, pain from trauma and earache.
(2)
Reducing effect on chills and fevers.

Directions and Dosage

Avoid taking on an empty stomach and wait at least four hours between doses.
Take the following amount with lukewarm or cold water.

Age Adults (15 years and up) Children under 15 years
Amount per 1 dose 2 tablets Do not use
×
Doses per day No more than 3

Usage and Dosage Warnings

(1)
Use only as directed.
(2)
To remove the tablets from the package: As shown in the illustration on the right, press firmly with a fingertip on the protruding bubble in the clear plastic sheet that contains the tablet, pushing the tablet through the foil backing and out (swallowing the product without first removing it from the package can lead to injury, such as damage to the esophageal membrane).

Ingredients (per 2 tablets)

Active ingredient Content Purpose
Acetylsalicylic acid (aspirin) 440 mg Reduces pain and fever.
Dehydrated aluminum hydroxide gel 200 mg Protects the gastric mucosa, helps prevent stomach problems.

Inactive ingredients: cornstarch, lactose, hydroxypropylcellulose, silicon dioxide, magnesium stearate, hypromellose, titanium oxide, macrogol. Contains no pyrazolones.

Product label information


2019-03-06

REED Freezer and Fridge Freshness Saving Bags

Food storage zipper bags that can go in both the refrigerator and the freezer for greater convenience; made with an antibacterial film
These bags help prevent food dehydration, freezer burn and odor transfer, effectively maintaining freshness in storage.

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Size
S; M; L; LL
Contents
S: 25 bags; M: 20 bags / 54 bags; L: 14 bags; LL: 10 bags

2019-02-27

SOFLAN Premium Deodorizer

Features a deodorizing formula that is unique in Japan1
A fabric softener that prevents odors all day long2
Tested on 5,000 pairs of socks
The more than 100,000,000 microscopic deodorizing particles3 per capful penetrate deep into and adsorb on clothing fibers. They prevent odors all day long, so that even socks are odor-free after a long day.2

1. A formula that traps odorous particles to eliminate odors (eliminates and prevents odors on fiber-based products that contain glucans with internally and externally branched structural components)
2. Compared with an existing Lion product
3. Depending on storage conditions, the number of particles may decrease.

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Fragrances
Floral Aroma; Aroma Soap; White Herb Aroma; Fruity Green Aroma
Contents
550ml bottle; 450ml refill pack; 1,350ml large-size refill pack

2019-02-27

CHARMY Magica Enzyme + (“Plus”)

Enzymes break down grime on dishes as they soak, eliminating the need for light scrubbing, even for tough grime!
A dishwashing detergent formulated with enzymes to make washing dishes easier

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Fragrances
Fruity Orange; Fresh Green Apple; Fresh Pink Berry
Contents
220ml bottle; 570ml refill pack; 950ml large-size refill pack