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New Products

New products introduced in the last six months.

Mar. 18, 2026

NANOX one Antibacterial x Quick Wash

This zero-rinse formula enables a wash cycle to be completed in just 15 minutes* and suppresses odors with its high antibacterial properties.
* Using standard models from major domestic washing machine manufacturers (zero rinse cycles)

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Contents
580ml bottle; 970ml extra-large refill pack

Mar. 11, 2026

SOFLAN Premium Deodorizing Fabric Softener: Sweat Odor Block

This fabric softener utilizes a deep-blocking technology that allows deodorizing ingredients to penetrate deep into clothing fibers, keeping sweat-soaked clothing odor-free for up to 24 hours.*
Keeps lingering odors away from damp clothing left in the hamper and clothing after a full day’s use.
* Does not eliminate all odors.

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Fragrance
Citrus soap fragrance
Contents
480ml bottle; 730ml and 1,250ml refill packs

Funwari SOFLAN

A fabric softener blended with plant-derived softening agents that gently cares for your skin, leaving it with a soothing softness.
Unscented with no added coloring agents.

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Fragrance
Unscented
Contents
550ml bottle; 750ml refill pack

Oct. 15, 2025

SOFLAN Aroma Rich

The only fabric softener* formulated so that your preferred fragrance lasts and lasts without changing.
Thanks to our Aroma Boost technology, whether you’re air drying your clothing indoors or wearing it while you work up a sweat, your favorite fragrance lasts all day, no matter what.
The deep, rich fragrances are formulated with select natural aroma oils.
*Among Lion fabric softeners.

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Fragrances
Juliette; Layla; Diana; Claire; Ellie
Contents
480ml bottle; 380ml refill pack; 750ml refill pack; 1,300ml refill pack
*380ml refill packs are available only for the Juliette and Diana fragrances.

Oct. 01, 2025

LOOK Plus Bath Cleansing HARD Cleaner

A bathroom detergent that removes even stubborn bathtub grime with just shower water pressure—no scrubbing required.

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Fragrance
Citrus
Contents
500ml bottle; 800ml large-size refill pack; 1,150ml extra-large-size refill pack

LOOK Plus Toilet Cleansing Spray

A toilet cleaner that uses plenty of clinging foam to cover the entire bowl and clean with just a flush after 60 seconds! Can also be used to quickly wipe the toilet seat and floor.

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Fragrances
Cool Citrus; Minty Freshy
Contents
300ml bottle; 640ml refill pack

Sep. 24, 2025

Dent Health Medicated Toothpaste DX Premium

A medicated toothpaste that provides total care for gums and teeth with 11 indications and effects such as enhancing gum recovery* and protecting against periodontitis.
* The medicated ingredient Vitamin E invigorates gum cells and repairs tissue

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Flavor
Medical Clean Herb
Contents
30g; 90g

NANOX one Washing Plus

Achieves gene-level cleaning that gets down to the bacterial root,* completing eliminating yellowing.
With the first new enzyme in NANOX history, this detergent thoroughly eliminates stubborn stains arising from yellowing, food, blood and sweat.
It also eliminates bacteria and viruses and suppresses washing machine odors.
* Cleaning of bacteria-derived DNA involved in the formation of grime and odors.

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Contents
600g large-size bottle; 765g extra-large-size refill pack; 1,080g XXL-refill pack; 1,530g ultra-jumbo refill pack

NANOX one PRO

Achieves gene-level cleaning that gets down to the bacterial root,* top-level cleaning and deodorizing power among Lion’s liquid laundry detergents.
With the first new enzyme in NANOX history, this detergent thoroughly eliminates stubborn stains and odors arising from indoor drying, deeply embedded sweat, set-in food stains and built-up yellowing.
It also eliminates bacteria and viruses, suppresses washing machine odors and helps prevent damage to clothing.
* Cleaning of bacteria-derived DNA involved in the formation of grime and odors.

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Contents
600g large-size bottle; 740g extra-large-size refill pack; 1,010g XXL-refill pack; 1,400g ultra-jumbo refill pack; pack of six 10g single-use sachets