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New Products

New products introduced in the last six months.

Nov. 22, 2023

Bright STRONG Bleaching & Antibacterial Gel

An oxygen laundry bleach that not only eliminates grime and stains, but effectively prevents odors due to clothing being hung to dry inside or left damp too long. Also provides an antibacterial effect* that lasts all day.
* Does not suppress the growth of all bacteria.

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Contents
510ml bottle; 650ml refill pack; 900ml refill pack

Nov. 20, 2023

Dent Health Medicated Toothpaste DX

Protects weakened gums and teeth
Prevents periodontitis and cavities, the two main factors increasing the risk of tooth loss.*
Contains the highest concentrations of medicated ingredients IPMP and TXA of any Lion product to date.
This total-care medicated toothpaste helps prevent periodontitis, gingival bleeding and bad breath.
* Source: 8020 Promotion Foundation survey (2018)

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Flavor
Medical Clean Herb
Contents
28g; 85g

Oct. 25, 2023

TOP Clear Liquid Antibacterial

Boasts a 48-hour antibacterial effect* that powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.
* Does not suppress the growth of all bacteria.

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Fragrance
Subtle Fresh Floral
Contents
900g bottle; 500g refill pack; 950g extra-large refill pack

TOP Clear Liquid

A low-viscosity liquid detergent that penetrates and cleans deep inside clothing fibers even when various types of laundry are washed together. Easily removes a wide range of grime types, preventing yellowing and leaving clothing bright.

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Fragrance
Subtle Aqua Floral
Contents
900g bottle; 500g refill pack; 950g extra-large refill pack

Kaori Tsuzuku (Long-Lasting Fragrance) TOP Sweet Harmony

A gentle fragrance that lasts from washing to wearing.
A softly fragrant laundry detergent containing fabric softener and formulated with natural aromas.

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Fragrance
Sweet Harmony
Contents
850g bottle; 500g refill pack

Oct. 18, 2023

LOOK Plus Bath Cleansing Silver Ion Plus

A bath detergent that can clean the tub without scrubbing and, thanks to its silver ion formula, provide an antibacterial effect and prevent pink slime.

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Fragrance
Herbal Green; Non-Lingering Aroma Type
Contents
500ml bottle; 450ml refill pack; 800ml large-size refill pack; 1,150ml extra-large-size refill pack

Oct. 04, 2023

TOP Clear Liquid Antibacterial

Boasts a 48-hour antibacterial effect* that powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.
* Does not suppress the growth of all bacteria.

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Fragrance
Subtle Fresh Floral
Contents
900g bottle; 500g refill pack; 950g extra-large refill pack

Kaori Tsuzuku (Long-Lasting Fragrance) TOP Antibacterial plus Shiny Rose

Suppresses unpleasant odors even when clothes are dried indoors with an antibacterial effect* that lasts through an entire day of wear and a fragrance that lasts 48 hours. Laundry detergent containing fabric softener and an antibacterial agent.
* Does not suppress the growth of all bacteria

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Fragrance
Shiny Rose
Contents
850g bottle; 500g refill pack

Sep. 27, 2023

CLINICA PRO Toothbrush Rubber Head

Supple rubber bristles flex to hug the dental surface and scrub away plaque for a squeaky clean finish

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Lineup
super compact; compact
Perceived bristle hardness
Soft; Medium

Sep. 20, 2023

FERZEA PREMIUM HP Boost Foam

For dry skin that, shortly after moisturizing, once again feels dry. A therapeutic treatment that works on the skin’s foundations* to help heal dry skin.
Formulated with heparinoid and two types of vitamins to activate skin cells.
For use directly after washing, the dense moisture-boosting foam easily glides onto the face.
* Disorders of the basal layer

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Contents
80g
Recommended retail price
¥2,000

NANOX one Standard

Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Thoroughly removes even especially stubborn grime.
Also eliminates bacteria and viruses and suppresses washing machine odors.

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Contents
380g bottle; 640g large-size bottle; 820g extra-large-size refill pack; 1,160g XXL-refill pack;1,530g ultra-jumbo refill pack

NANOX one for Odors

Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Provides deodorizing more powerful than detergents formulated for indoor drying.*
Also eliminates bacteria and viruses and suppresses washing machine odors.
* Compared to Lion’s liquid laundry detergents formulated for indoor drying

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Contents
380g bottle; 640g large-size bottle; 820g extra-large-size refill pack; 1,160g XXL-refill pack;1,530g ultra-jumbo refill pack

NANOX one PRO

Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Formulated with the highest amounts of washing ingredient and antibacterial agent*1 for Lion’s strongest-ever*2 detergency and deodorizing power.
Also eliminates bacteria and viruses, suppresses washing machine odors and helps prevent damage to clothing.
*1 Among NANOX one products
*2 Among Lion liquid laundry detergents

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Contents
380g bottle; 640g large-size bottle; 790g extra-large-size refill pack; 1,070g XXL-refill pack; 1,400g ultra-jumbo refill pack; pack of six 10g single-use sachets

Sep. 06, 2023

TOP Clear Liquid

A low-viscosity liquid detergent that penetrates and cleans deep inside clothing fibers even when various types of laundry are washed together. Easily removes a wide range of grime types, preventing yellowing and leaving clothing bright.

More

Fragrance
Subtle Aqua Floral
Contents
900g bottle; 500g refill pack; 950g extra-large refill pack

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