New Products

New products introduced in the last six months.

2021-10-20

CLINICA Advantage Gel Toothpaste (for electric toothbrushes*)

Proprietary high-fluoride formula gel coats the surface of the teeth. This gel toothpaste for electric toothbrushes helps prevent cavities with fluoride.
* May also be used with non-electric toothbrushes.

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Flavor
Mild Mint
Contents
90g

2021-10-20

SYSTEMA Haguki (the Gums) Plus Gel Toothpaste (for electric toothbrushes*)

Gel toothpaste for electric toothbrushes that contains vitamin E to revitalize the gums, repair tissue and prevent gum disease
* May also be used with non-electric toothbrushes.

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Flavor
Medical Herb Mint
Contents
90g

2021-09-29

CLINICA Advantage + Whitening Toothpaste

Enables total care by combining the three preventive dentistry essentials while helping achieve shining white teeth!

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Flavors
Clear Mint; Citrus Mint
Contents
130g

2021-09-29

NONIO Plus Whitening Dental Rinse

Long-acting antibacterial effect for long-lasting prevention of worrisome bad breath.
This dental rinse also helps remove and prevent stains to keep teeth white.

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Flavor
Fresh White Mint
Contents
600ml; 1,000ml

2021-09-29

KireiKirei Medicated Foaming Hand Soap Auto Dispenser

Just hold out your hand to get a dollop of rich, dense foam. This automatic dispenser, made just for KireiKirei Medicated Foaming Hand Soap, can be refilled using standard KireiKirei Medicated Foaming Hand Soap refill packs. Enables easy, hygienic hand washing for anyone.
* For use only with KireiKirei Medicated Foaming Hand Soap.
  Use with other manufacturer’s products or other types of hand soap may result in malfunction, including failure to dispense foam.

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Contents
● Dispenser
● Citrus Fruity fragrance Kirei KireiKirei Medicated Foaming Hand Soap 200ml refill pack (quasi-drug)
● Three AA alkaline batteries
● Instruction manual

2021-09-29

Pocket Size KireiKirei Medicated Foaming Hand Soap

・Disinfects and sterilizes
・Effective against viruses and bacteria!*
Use this handy pocket size version of KireiKirei Medicated Foaming Hand Soap whenever, wherever. Comes with a handy zip pouch convenient to take on the go. Refillable, so you can use it again and again.
*Tested on enveloped viruses. Not effective against all bacteria and viruses.

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Contents
50ml

2021-09-29

KireiKirei 99.99% Sanitizing Wet Sheets (Alcohol Type/Non-Alcohol Type)

Effectively eliminate viruses* and bacteria in the living environment! Eliminates 99.99% of germs.
*Tested for efficacy in eliminating bacteria and viruses. The above refers to the reduction of bacteria and viruses on hard surfaces and is not intended to imply the elimination of all types of bacteria or viruses. Tested with enveloped viruses.

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Fragrance
Fragrance free
Contents
30 sheets
Product lineup
Alcohol Type; Non-Alcohol Type

2021-09-29

hadakara Body Soap Foam

New! hadakara growing foam body soap.
Continues to generate foam as you wash,* for full-body moisturizing!
Ideal for pleasant washing using hands or a washcloth.
* When used in ordinary body washing

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Fragrances
Floral Bouquet*; Creamy Soap
Contents
550ml bottle; 440ml refill pack; 750ml large-size refill pack (* Available in 825ml large-size bottle)

2021-09-29

hadakara Medicated Deodorant Body Soap Foam

From hadakara, a foaming medicated deodorant body soap. Deodorant ingredients suppress odors while moisture-adsorbing technology moisturizes the skin. Odor care for the whole family, from adults to children.

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Fragrance
Herbal Soap
Contents
550ml bottle; 440ml refill pack
Brand name
hadakara Body Soap Ga

2021-09-29

hadakara Medicated Deodorant Body Soap

From hadakara, a medicated deodorant body soap. Deodorant ingredients suppress odors while moisture-adsorbing technology moisturizes the skin. Odor care for the whole family, from adults to children.

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Fragrance
Herbal Soap
Contents
500ml bottle; 360ml refill pack
Brand name
hadakara Body Soap Ha

2021-09-29

CHARMY Magica Enzyme + (“Plus”)

Eliminate the need to scrub just by soaking dishes! Powerful enzymes break down stubborn grime!* A dishwashing detergent that helps remove grime with less effort.
*Breaks down starches and proteins in grime

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Fragrances
Orange; Grapefruit
Contents
220ml bottle; 570ml refill pack; 880ml large-size refill pack

2021-09-29

CHARMY Magica One-Wash Cleaning Spray

A dishwashing detergen t spray effectively removes with a single wash the kind of stubborn oily grime you would expect to take multiple attempts.*
* When using other Lion dishwashing detergents

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Fragrance
Orange
Contents
300ml bottle; 250ml refill pack

2021-09-22

Smile Moisture Time

Moisturizes for lasting comfort.
For painful dry eyes that still feel dry even immediately eye drops are applied.
Preservative-free.*
*Contains no preservatives (such as benzalkonium chloride)

Product directions and other info

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Contents
10mL
Recommended retail price
¥680

Indications

Replenish tears (dry eyes)
Discomfort when wearing soft or hard contact lenses
Eye fatigue
Blurred vision (due to excess eye mucus, etc.)

Hold the bottle tip-down
when dispensing
the eye drops

Directions and Dosage

Use 3 to 6 times a day, 1 to 3 drops in each eye.

Usage and Dosage Warnings

(1)
A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
(2)
Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
(3)
Use the product only as eye drops.

Ingredients (per 100 ml)

Active ingredient
Content
Potassium chloride (mineral)
0.1 g
Sodium chloride (mineral)
0.4 g

*Inactive ingredients: Boric acid, borax, sodium hydrogen sulfite, disodium edetate, liquid paraffin, polyoxyethylene hydrogenated castor oil, polysorbate 80


2021-09-15

LOOK Plus Awa-Pita Toilet Cleaning Spray

A new type of product that easily cleans not only the toilet seat and floor, but even the hard-to-clean space under the toilet bowl rim

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Fragrances
Cool Citrus; Water Lily
Contents
300ml bottle; 250ml refill pack

2021-09-08

BUFFERIN PREMIUM DX

An antipyretic analgesic for painful headaches, formulated for maximum effect and speed

Product directions and other info

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Contents
20 tablets; 40 tablets; 60 tablets
Recommended retail price
20 tablets: ¥1,080; 40 tablets: ¥1,780; 60 tablets: ¥2,280

Indications

(1)
Pain relieving effect on headache, pain due to stiff shoulders, menstrual pain, back pain, joint pain, neuralgia, muscle pain, sore throat, toothache, pain after tooth extraction, pain from bruising, pain from sprains, pain from bone fractures, pain from trauma and earache.
(2)
Reducing effect on chills and fevers

Directions and Dosage

Avoid taking on an empty stomach and wait at least four hours between doses.
Take the following amount with lukewarm or cold water.

Age Adults (15 years and up) Children under 15 years
Amount per 1 dose 2 tablets Do not use
×
Doses per day No more than 2
However, a third dose can be taken if symptoms return

Usage and Dosage Warnings

(1)
Use only as directed.
(2)
To remove the tablets from the package: As shown in the illustration on the right, press firmly with a fingertip on the protruding bubble in the clear plastic sheet that contains the tablet, pushing the tablet through the foil backing and out (swallowing the product without first removing it from the package can lead to injury, such as damage to the esophageal membrane).

Ingredients (per 2 tablets)

Active ingredient Content Purpose
Ibuprofen 160 mg Reduces pain and fever
Acetaminophen 160 mg
Anhydrous caffeine 50 mg Boosts pain relief effect, eases headache
Dehydrated aluminum hydroxide gel 70 mg Protects the gastric mucosa, helps prevent stomach problems

Inactive ingredients: cellulose, hydroxypropylcellulose, lactic acid, D-mannitol, potassium dihydrogenphosphate, silicon dioxide, magnesium stearate, polyvinyl alcohol (partially saponified), talc, titanium oxide and soy lecithin.


2021-09-08

FERZEA Premium Medicated Toner Foam

A medicated skin toner that dispenses as a light foam, formulated with a heparinoid to moisturize and treat dryness on the face or elsewhere.

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Contents
80g
Recommended retail price
¥1,680

2021-09-08

FERZEA Premium HP Cream

A medicated cream for dry skin that is persistently rough despite regular skin care, formulated with a heparinoid to moisturize and protect the skin from external stimuli.

Product directions and other info

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Contents
30g
Recommended retail price
¥1,280

Indications

Dry skin; juvenile dry skin; dry, chafed fingers; cracked skin on the hands or feet; keratosis on the elbows, knees, ankles or heels; chilblains (excluding chafed skin); lumpy or bumpy scarring from cuts or burns (excluding facial scarring); swelling, muscle pain and arthralgia after bruising or sprains

Directions and Dosage

Once to several times a day, rub a small amount into the affected area, or spread on gauze, etc., and affix to the affected area

Usage and Dosage Warnings
(1) Use only as directed.
(2) For administration to children only under the supervision and guidance of a guardian or caretaker.
(3) Avoid getting the product in the eyes. If the product gets in the eyes, flush immediately with lukewarm or cold water. If irritation or other symptoms are severe, seek treatment from an ophthalmologist.
(4) For external use only.
 * Do not apply to bleeding wounds (may prolong bleeding).
 * Do not use on facial scars

Ingredients (per 100 g)

Heparinoid・・・・・・0.3 g
Allantoin・・・・・・0.2 g
Tocopherol acetate (vitamin E)・・・・・・0.5 g

*Inactive ingredients: Glycerin, liquid paraffin, squalene, propylene glycol, petroleum jelly, glycerin fatty acid ester, ceresin, paraben, disodium edetate, sodium hyaluronate


2021-09-08

FERZEA Premium HP Balm

A rich, medicated balm that clings to the skin and moisturizes, formulated with a heparinoid for dry skin around the eyes and mouth that is persistently rough despite regular skin care.

Product directions and other info

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Contents
10g
Recommended retail price
¥980

Indications

Dry skin; juvenile dry skin; dry, chafed fingers; cracked skin on the hands or feet; keratosis on the elbows, knees, ankles or heels; chilblains (excluding chafed skin); lumpy or bumpy scarring from cuts or burns (excluding facial scarring); swelling, muscle pain and arthralgia after bruising or sprains

Directions and Dosage

Once to several times a day, rub a small amount into the affected area, or spread on gauze, etc., and affix to the affected area

Usage and Dosage Warnings
(1) Use only as directed.
(2) For administration to children only under the supervision and guidance of a guardian or caretaker.
(3) Avoid getting the product in the eyes. If the product gets in the eyes, flush immediately with lukewarm or cold water. If irritation or other symptoms are severe, seek treatment from an ophthalmologist.
(4) For external use only.
 * Do not apply to bleeding wounds (may prolong bleeding).
 * Do not use on facial scars

Ingredients (per 100 g)

Active ingredient Content Purpose
Heparinoid 0.3 g Restores the skin’s natural ability to moisturize
Tocopherol acetate (vitamin E) 0.5 g Promotes blood flow

Inactive ingredients: Glycerin, glycerin fatty acid ester, petroleum jelly


2021-09-01

SYSTEMA Toothbrush Super Premium

A gum disease care toothbrush featuring super-tapered bristles
Combines the benefits of a wide head for efficient plaque removal and a thin brush back for ease of maneuverability in the mouth.
Super-tapered bristles reach deep into the gingival sulcus to thoroughly clean away grime and gum disease-causing plaque.

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Size
Super Compact; Compact; Regular
Firmness
Soft; Medium

2021-09-01

Dental Rinse SYSTEMA Haguki (the Gums) Plus Premium Dental Rinse

A dental rinse featuring a unique premium formula with an eight effects that revitalizes gums and helps prevent gum disease

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Flavors
Elegant Fruity Mint (Non-Alcohol); Fresh Crystal Mint (With Alcohol)
Contents
600ml; 900ml

2021-08-02

Intestinal Effect Nice rim essence Lactoferrin Lactic Acid Bacteria PLUS
(Direct-to-consumer sales only)

Lactoferrin and the lactic acid bacteria K-11 help prevent constipation, maintain the skin’s barrier function2 and reduce belly fat (visceral fat). This supplement is recommended for users who want to keep that healthy sparkle long into the future.
1. L. casei 327
2. The function of skin that retains moisture and prevent dryness

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Contents
124 tablet bottle (31-day supply)
Recommended daily intake
4 tablets

2021-07-14

Smile 40EX GOLD Cool MAX

Delivers the strongest cooling sensation of the 40EX GOLD series to date. Eye drops formulated with eight active ingredients to help alleviate painful eye fatigue and blurred vision caused by overuse of the eyes. Preservative-free.*
*Contains no preservatives (such as benzalkonium chloride)

Product directions and other info

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Contents
13mL

Indications

Eye fatigue
Blurred vision (due to excess eye mucus, etc.)
Bloodshot conjunctiva
Itchy eyes
Blepharitis (inflamed eyelids)
Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.)
Inflammation of the eye due to ultraviolet or other light (such as snow blindness)
Discomfort when wearing hard contact lenses

Hold the bottle tip-down
when dispensing
the eye drops

Directions and Dosage

Use 3 to 6 times a day, 1 to 3 drops in each eye.

Usage and Dosage Warnings

(1)
Excessive use may cause abnormal sensitivity to light or make eyes more bloodshot.
(2)
A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
(3)
Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
(4)
Do not use while wearing soft contact lenses.
(5)
Use the product only as eye drops.

Ingredients (per 100 ml)

Active ingredient
Content
Effects
Retinol palmitate (vitamin A)
33,000 units
A vitamin that acts directly on the cornea to activate the eye's natural functions
d-α-tocopherol acetate (natural vitamin E)
0.05 g
A vitamin that stimulates blood flow and replenishes nutrients in the eyes
Pyridoxine hydrochloride (vitamin B6)
0.03 g
A vitamin that promotes metabolic processes
Taurine
0.1 g
An amino acid that promotes metabolic processes
Potassium L-aspartate
1 g
An amino acid that brings enzymes into the eyes
Neostigmine methylsulfate
0.005 g
Improves eye focus
Chlorpheniramine maleate
0.03 g
Reduces itchiness and other eye discomfort
Tetrahydrozoline hydrochloride
0.01 g
Reduces redness due to bloodshot eyes

*Inactive ingredients: Boric acid, trometamol, disodium edetate, BHT, polyoxyethylene hydrogenated castor oil, polysorbate 80, propylene glycol, povidone, l-menthol, dl-camphor, d-borneol, eucalyptus oil, pH adjuster


2021-07-07

CLINICA NEXT STAGE Toothbrush

Created using Lion’s preventive dentistry expertise
A toothbrush that effectively removes plaque while helping users avoid brushing too hard by making a sound when excessive force is applied

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Lineup
super compact; compact
Firmness
Soft; Medium

2021-05-26

Bright STRONG Refreshing Clothing Shower

A stain removal laundry detergent spray that cleanses and eliminates bacteria and viruses1—just spray and let sit.2
1. Not effective against all types of bacteria and viruses.
2. Always wash clothing after applying product and letting sit.

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Contents
400ml bottle; 320ml refill pack

2021-05-26

Intestinal Effect Nice rim essence Lactoferrin Kudzu Flower Premium
(Direct-to-consumer sales only)

Select dual-ingredient formula helps reduce subcutaneous and visceral fat.
Lion’s best-ever1 product for body fat , based on a “multi-approach”2 to fat, in supplement tablets.
1. Lion’s first ever labeled functional food product to have two ingredients that affect body fat
2. The dual-ingredient formula supports fat reduction via multiple mechanisms

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Contents
124 tablet bottle (31-day supply)
Recommended daily intake
4 tablets