New Products

Created using Lion’s preventive dentistry expertise
A medicated toothpaste formulated with fluoride and enzymes to protect the permanent teeth of children in elementary and junior high school from cavities.
Flavored with Lion’s unique mild natural mint for long-lasting gentle minty freshness.

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Created using Lion’s preventive dentistry expertise
A new habit for before leaving the house and bedtime.
This medicated dental rinse for children ages 6 to 15 prevents bad breath and gingivitis while protecting children’s permanent teeth from cavities with a long-lasting germ-killing effect and antibacterial coating.
Flavored with Lion’s unique mild natural mint for long-lasting gentle minty freshness.

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A bath detergent that can clean the tub without scrubbing and, thanks to its silver ion formula, provide an antibacterial effect and prevent pink slime.

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Helps prevent worrisome bad breath longer with a proprietary long-lasting germ-fighting system.
For long-lasting fresh breath.

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Effective against bacteria and viruses* with a non-alcohol formula!
Blended with moisturizers to care for the skin.
Makes it easy to diligently sanitize and moisturize throughout the day with a gel formula that effectively clings to the surface of the skin without feeling sticky.
*Tested on enveloped viruses. Not effective against all bacteria and viruses.

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・Disinfects and sterilizes
・Effective against viruses and bacteria!*
Made with a new formula that creates a moisture barrier that remains on the hands after washing. Foaming KireiKirei Medicated Hand Conditioning Soap lets you protect your skin from germs while giving your hard-working hands a little love.
*Tested on enveloped viruses. Not effective against all bacteria and viruses.

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A medicated milky gel that moisturizes and protects, for stubborn dry skin that stays rough despite regular skin care. Ideal for moisturizing after facial cleansing.

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A premium whitening toothpaste with eight effects, including revitalizing gums and, most importantly, whitening care for adults* that removes stains all the way down to the dental roots
* Restores teeth to their natural whiteness

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The only fabric softener* formulated so that the fragrance you select lasts and lasts without changing
Thanks to the Fresh Bloom Aroma Formula, the specific notes of the fragrance last, unchanged, from the moment you pour the fabric softener into the wash to the moment you undress at the end of the day.
The deep, rich fragrances are formulated with select natural aroma oils.
*Among SOFLAN Aroma Rich products (including previous products)

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Powder-Infused Type
The most comfortable wipe in Ban history. The new smooth sheets provide gentle yet effective wiping, conforming to the uneven surface of the skin to adsorb to and remove sweat and odor with a single wipe. The powder-infused type promises a long-lasting fresh, clean feeling.
Cool Type
The most comfortable wipe in Ban history. The new smooth sheets provide gentle yet effective wiping, conforming to the uneven surface of the skin to adsorb to and remove sweat and odor with a single wipe. The cool type promises long-lasting coolness.
Non-Powder Type
The most comfortable wipe in Ban history. The new smooth sheets provide gentle yet effective wiping, conforming to the uneven surface of the skin to adsorb to and remove sweat and odor with a single wipe. The non-powder type promises a refreshing feeling without leaving a white residue.

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For odorless underarms! A new premium antiperspirant and deodorant stick, with extra deodorizing ingredients. A way to fundamentally address odor concerns by honing in on the source in the skin’s horny layer and stopping odors where they start.

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