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New Products

New products introduced in the last six months.

Dec. 19, 2023

SOFLAN Aroma Rich

The only fabric softener* formulated so that your preferred fragrance lasts and lasts without changing
Thanks to the Fresh Bloom Aroma Formula, the specific notes of the fragrance last, unchanged, from the moment you pour the fabric softener into the wash to the moment you undress at the end of the day.
The deep, rich fragrances are formulated with select natural aroma oils.
Helps keep clothing looking fresh by preventing wrinkles and stretching, even after repeated washing.
*Among Lion fabric softeners.

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Fragrances
Juliette; Catherine; Diana; Sarah; Ellie, Sakura
Contents
Juliette, Catherine, Diana, Sarah, Ellie: 480ml bottle; 380ml refill pack; 950ml extra-large refill pack
Sakura: 400ml bottle; 950ml extra-large refill pack

Nov. 22, 2023

Bright STRONG Bleaching & Antibacterial Gel

An oxygen laundry bleach that not only eliminates grime and stains, but effectively prevents odors due to clothing being hung to dry inside or left damp too long. Also provides an antibacterial effect* that lasts all day.
* Does not suppress the growth of all bacteria.

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Contents
510ml bottle; 650ml refill pack; 900ml refill pack

Nov. 20, 2023

Dent Health Medicated Toothpaste DX

Protects weakened gums and teeth
Prevents periodontitis and cavities, the two main factors increasing the risk of tooth loss.*
Contains the highest concentrations of medicated ingredients IPMP and TXA of any Lion product to date.
This total-care medicated toothpaste helps prevent periodontitis, gingival bleeding and bad breath.
* Source: 8020 Promotion Foundation survey (2018)

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Flavor
Medical Clean Herb
Contents
28g; 85g

Oct. 25, 2023

TOP Clear Liquid Antibacterial

Boasts a 48-hour antibacterial effect* that powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.
* Does not suppress the growth of all bacteria.

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Fragrance
Subtle Fresh Floral
Contents
900g bottle; 500g refill pack; 950g extra-large refill pack

TOP Clear Liquid

A low-viscosity liquid detergent that penetrates and cleans deep inside clothing fibers even when various types of laundry are washed together. Easily removes a wide range of grime types, preventing yellowing and leaving clothing bright.

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Fragrance
Subtle Aqua Floral
Contents
900g bottle; 500g refill pack; 950g extra-large refill pack

Kaori Tsuzuku (Long-Lasting Fragrance) TOP Sweet Harmony

A gentle fragrance that lasts from washing to wearing.
A softly fragrant laundry detergent containing fabric softener and formulated with natural aromas.

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Fragrance
Sweet Harmony
Contents
850g bottle; 500g refill pack

Oct. 18, 2023

LOOK Plus Bath Cleansing Silver Ion Plus

A bath detergent that can clean the tub without scrubbing and, thanks to its silver ion formula, provide an antibacterial effect and prevent pink slime.

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Fragrance
Herbal Green; Non-Lingering Aroma Type
Contents
500ml bottle; 450ml refill pack; 800ml large-size refill pack; 1,150ml extra-large-size refill pack

Oct. 04, 2023

TOP Clear Liquid Antibacterial

Boasts a 48-hour antibacterial effect* that powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.
* Does not suppress the growth of all bacteria.

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Fragrance
Subtle Fresh Floral
Contents
900g bottle; 500g refill pack; 950g extra-large refill pack

Kaori Tsuzuku (Long-Lasting Fragrance) TOP Antibacterial plus Shiny Rose

Suppresses unpleasant odors even when clothes are dried indoors with an antibacterial effect* that lasts through an entire day of wear and a fragrance that lasts 48 hours. Laundry detergent containing fabric softener and an antibacterial agent.
* Does not suppress the growth of all bacteria

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Fragrance
Shiny Rose
Contents
850g bottle; 500g refill pack

Sep. 27, 2023

CLINICA PRO Toothbrush Rubber Head

Supple rubber bristles flex to hug the dental surface and scrub away plaque for a squeaky clean finish

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Lineup
super compact; compact
Perceived bristle hardness
Soft; Medium

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