New Products

New products introduced in the last six months.

2020-09-23

Smile MedicalA DX

Medicated eye drops that relieve eye fatigue due to dryness and overuse, formulated with the cornea-repairing ingredient vitamin A.
Contains no preservatives (such as benzalkonium chloride).

Product directions and other info

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Contents
15mL
Recommended retail price
¥1,500

Indications

Eye fatigue, Blurred vision (due to excess eye mucus, etc.), Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.), Discomfort when wearing hard contact lenses

Hold the bottle tip-down
when dispensing
the eye drops

Directions and Dosage

Use 3 to 6 times a day, 1 to 3 drops in each eye.

Usage and Dosage Warnings

(1)
A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
(2)
Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
(3)
Do not use while wearing soft contact lenses.
(4)
Use the product only as eye drops.

Ingredients (per 100 ml)

Active ingredient
Content
Effects
Retinol palmitate (vitamin A)
50,000 units
Stabilizes tears, repairs the cornea, and produces mucin, which helps tears stick to the cornea
d-α-tocopherol acetate (natural vitamin E)
0.05 g
Stimulates blood flow and replenishes nutrients in the eyes

Inactive ingredients: Hypromellose, boric acid, trometamol, disodium edetate, BHT, povidone, polyoxyethylene polyoxypropylene glycol, tonicity agent, pH adjuster


2020-09-23

Smile The MedicalA DX Contact

Medicated eye drops that relieve eye fatigue due to dryness and overuse, formulated with the cornea-repairing ingredient vitamin A. Safe for use while wearing contacts.
Contains no preservatives (such as benzalkonium chloride).

Product directions and other info

More

Contents
15mL
Recommended retail price
¥1,500

Indications

Eye fatigue, Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.), Discomfort when wearing soft or hard contact lenses, Blurred vision (due to excess eye mucus, etc.)

Hold the bottle tip-down
when dispensing
the eye drops

Directions and Dosage

Use 3 to 6 times a day, 1 to 3 drops in each eye.

Usage and Dosage Warnings

(1)
A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
(2)
Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
(3)
Use the product only as eye drops.

Ingredients (per 100 ml)

Active ingredient
Content
Effects
Retinol palmitate (vitamin A)
50,000 units
Produces hyaluronic acid to promote cornea repair and mucin to stabilize tears
d-α-tocopherol acetate (natural vitamin E)
0.05 g
Stimulates blood flow and replenishes nutrients in the eyes
Chondroitin sulfate sodium
0.05 g
Protects the cornea from damage caused by friction with contact lenses or dryness

Inactive ingredients: boric acid, trometamol, disodium edetate, propylene glycol, povidone, Hypromellose, polyoxyethylene polyoxypropylene glycol, pH adjuster


2020-09-02

TOP SUPER NANOX

A highly concentrated laundry detergent that realizes the very strongest detergency1 with a highly concentrated formula and is packaged in an environmentally friendly transparent bottle made of 100% recycled plastic2

1. Among Lion liquid laundry detergents, when washing using only detergent
2. Refers to the bottle only, not including the nozzle and cap

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Contents
400g bottle; 660g large-size bottle; 400g push-pump bottle; 350g refill pack; 900g extra-large-size refill pack; 1,230g XXL-refill pack; pack of ten 10g single-use sachets

2020-09-02

TOP SUPER NANOX For Odors

A super-concentrated laundry detergent for combating odors, created based on deodorizing science.
First-ever total deodorizing cleansing provides all-around deodorizing and odor prevention, even against odors that other detergents fail to remove.*
* Among Lion liquid laundry detergents. Total approach addresses deodorizing from biological, physical, sensory and chemical perspectives

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Fragrance
Aqua Soap
Contents
400g bottle; 660g large-size bottle; 400g push-pump bottle; 350g refill pack; 900g extra-large-size refill pack; 1,230g XXL-refill pack

2020-08-26

SYSTEMA Haguki (the Gums) Plus Premium Toothpaste

A premium formula toothpaste with eight effects that revitalizes gums to help prevent gum disease

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Flavors
Fresh Crystal Mint; Elegant Fruity Mint; Royal Herb Mint
Contents
95g

2020-07-31

NONIO Plus Whitening Toothpaste

A toothpaste that offers not only effective bad-breath care, but whitening, too. For clean, sparkling white teeth.

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Flavor
Fresh White Mint
Contents
130g

2020-07-31

NONIO Plus Whitening Dental Rinse

Long-acting antibacterial effect for long-lasting prevention of worrisome bad breath.
This dental rinse also helps remove and prevent stains to keep teeth white.

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Flavor
Fresh White Mint
Contents
600ml

2020-07-29

Kaori Tsuzuku (Long-Lasting Fragrance) TOP Sweet Harmony

A gentle fragrance that lasts from washing to wearing. A softly fragrant laundry detergent containing fabric softener and formulated with natural aromas.

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Fragrance
Sweet Harmony
Contents
850g bottle; 720g refill pack; 1,160g extra-large refill pack

2020-07-29

Kaori Tsuzuku (Long-Lasting Fragrance) TOP Antibacterial plus Shiny Rose

Suppresses unpleasant odors even when clothes are dried indoors with an antibacterial effect* and fragrance that last all day. Laundry detergent containing fabric softener and an antibacterial agent.
*Not effective against all types of bacteria.

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Fragrance
Shiny Rose
Contents
850g bottle; 720g refill pack; 1,160g extra-large refill pack

2020-07-01

CLINICA Advantage NEXT STAGE Toothbrush

Created using Lion’s preventive dentistry expertise
A toothbrush that effectively removes plaque while helping users avoid brushing too hard by making a sound when excessive force is applied

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Lineup
4-row super compact; 4-row compact
Firmness
Soft; Medium

2020-06-01

Exeactive (Direct-to-consumer sales only)

A new daily habit for mature muscles and joints.
The dual formula is formulated with HMB-calcium and hydrochloride glucosamine!

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Flavor
Lemon
Contents
165g (5.5g × 30 pouches)
Recommended daily intake
1 pouch (5.5g)

2020-04-15

LOOK Plus Bath Cleansing Silver Ion Plus

A bath detergent that can clean the tub without scrubbing and, thanks to its silver ion formula, provide an antibacterial effect and prevent pink slime.

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Fragrance
Herbal Green
Contents
500ml bottle; 450ml refill pack; 800ml large-size refill pack