New Products
2020-09-30
hadakara Body Soap Foam
Body soap with moisture-adsorbing technology that keeps moisturizer from washing away.* Foam dispensing type.
Moisturizes with every wash, for softer skin.
* Compared with other Lion products
- Fragrances
- Floral Bouquet*; Creamy Soap
- Contents
- 550ml bottle; 440ml refill pack; 750ml large-size refill pack (* Available in 825ml large-size bottle)
2020-09-30
Hadakara Body Soap Foam with Oil
From the Hadakara line of body soaps that keep moisturizer from washing away,* a body soap formulated with a naturally derived emollient oil used in skin creams.
Hadakara’s proprietary moisturizing ingredients and the emollient oil cling to the skin even after rinsing.
*Compared with other Lion products
- Fragrances
- Rose Garden
- Contents
- 530ml bottle; 420ml refill pack
2020-09-30
Hadakara Body Soap with Oil
From the Hadakara line of body soaps that keep moisturizer from washing away,* a body soap formulated with a naturally derived oil used in moisturizing skin creams. Hadakara’s proprietary moisturizing ingredients cling to the skin even after rinsing, moisturizing with every wash.
*Compared with other Lion products
- Fragrances
- Pure Rose
- Contents
- 480ml bottle; 340ml refill pack
2020-09-23
Smile MedicalA DX
Medicated eye drops that relieve eye fatigue due to dryness and overuse, formulated with the cornea-repairing ingredient vitamin A.
Contains no preservatives (such as benzalkonium chloride).
Product directions and other info
- Contents
- 15mL
- Recommended retail price
- ¥1,500
Indications
Eye fatigue, Blurred vision (due to excess eye mucus, etc.), Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.), Discomfort when wearing hard contact lenses
Hold the bottle tip-down
when dispensing
the eye drops
Directions and Dosage
Use 3 to 6 times a day, 1 to 3 drops in each eye.
Usage and Dosage Warnings
- (1)
- A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
- (2)
- Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
- (3)
- Do not use while wearing soft contact lenses.
- (4)
- Use the product only as eye drops.
Ingredients (per 100 ml)
- Active ingredient
- Content
- Effects
- Retinol palmitate (vitamin A)
- 50,000 units
- Stabilizes tears, repairs the cornea, and produces mucin, which helps tears stick to the cornea
- d-α-tocopherol acetate (natural vitamin E)
- 0.05 g
- Stimulates blood flow and replenishes nutrients in the eyes
Inactive ingredients: Hypromellose, boric acid, trometamol, disodium edetate, BHT, povidone, polyoxyethylene polyoxypropylene glycol, tonicity agent, pH adjuster
2020-09-23
Smile The MedicalA DX Contact
Medicated eye drops that relieve eye fatigue due to dryness and overuse, formulated with the cornea-repairing ingredient vitamin A. Safe for use while wearing contacts.
Contains no preservatives (such as benzalkonium chloride).
Product directions and other info
- Contents
- 15mL
- Recommended retail price
- ¥1,500
Indications
Eye fatigue, Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.), Discomfort when wearing soft or hard contact lenses, Blurred vision (due to excess eye mucus, etc.)
Hold the bottle tip-down
when dispensing
the eye drops
Directions and Dosage
Use 3 to 6 times a day, 1 to 3 drops in each eye.
Usage and Dosage Warnings
- (1)
- A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
- (2)
- Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
- (3)
- Use the product only as eye drops.
Ingredients (per 100 ml)
- Active ingredient
- Content
- Effects
- Retinol palmitate (vitamin A)
- 50,000 units
- Produces hyaluronic acid to promote cornea repair and mucin to stabilize tears
- d-α-tocopherol acetate (natural vitamin E)
- 0.05 g
- Stimulates blood flow and replenishes nutrients in the eyes
- Chondroitin sulfate sodium
- 0.05 g
- Protects the cornea from damage caused by friction with contact lenses or dryness
Inactive ingredients: boric acid, trometamol, disodium edetate, propylene glycol, povidone, Hypromellose, polyoxyethylene polyoxypropylene glycol, pH adjuster
2020-09-02
TOP SUPER NANOX
A highly concentrated laundry detergent that realizes the very strongest detergency1 with a highly concentrated formula and is packaged in an environmentally friendly transparent bottle made of 100% recycled plastic2
1. Among Lion liquid laundry detergents, when washing using only detergent
2. Refers to the bottle only, not including the nozzle and cap
- Contents
- 400g bottle; 660g large-size bottle; 400g push-pump bottle; 350g refill pack; 900g extra-large-size refill pack; 1,230g XXL-refill pack; pack of ten 10g single-use sachets
2020-09-02
TOP SUPER NANOX For Odors
A highly concentrated laundry detergent for combating odors, created based on deodorizing science.
First-ever total deodorizing cleansing provides all-around deodorizing and odor prevention, even against odors that other detergents fail to remove.*
* Among Lion liquid laundry detergents. Total approach addresses deodorizing from biological, physical, sensory and chemical perspectives
- Fragrance
- Aqua Soap
- Contents
- 400g bottle; 660g large-size bottle; 400g push-pump bottle; 350g refill pack; 900g extra-large-size refill pack; 1,230g XXL-refill pack
2020-08-26
SYSTEMA Haguki (the Gums) Plus Premium Toothpaste
A premium formula toothpaste with eight effects that revitalizes gums to help prevent gum disease
- Flavors
- Fresh Crystal Mint; Elegant Fruity Mint; Royal Herb Mint
- Contents
- 95g
2020-07-31
NONIO Plus Whitening Toothpaste
A toothpaste that offers not only effective bad-breath care, but whitening, too. For clean, sparkling white teeth.
- Flavor
- Fresh White Mint
- Contents
- 130g
2020-07-31
NONIO Plus Whitening Dental Rinse
Long-acting antibacterial effect for long-lasting prevention of worrisome bad breath.
This dental rinse also helps remove and prevent stains to keep teeth white.
- Flavor
- Fresh White Mint
- Contents
- 600ml
2020-07-29
Kaori Tsuzuku (Long-Lasting Fragrance) TOP Sweet Harmony
A gentle fragrance that lasts from washing to wearing. A softly fragrant laundry detergent containing fabric softener and formulated with natural aromas.
- Fragrance
- Sweet Harmony
- Contents
- 850g bottle; 720g refill pack; 1,160g extra-large refill pack
2020-07-29
Kaori Tsuzuku (Long-Lasting Fragrance) TOP Antibacterial plus Shiny Rose
Suppresses unpleasant odors even when clothes are dried indoors with an antibacterial effect* and fragrance that last all day. Laundry detergent containing fabric softener and an antibacterial agent.
*Not effective against all types of bacteria.
- Fragrance
- Shiny Rose
- Contents
- 850g bottle; 720g refill pack; 1,160g extra-large refill pack
2020-07-01
CLINICA Advantage NEXT STAGE Toothbrush
Created using Lion’s preventive dentistry expertise
A toothbrush that effectively removes plaque while helping users avoid brushing too hard by making a sound when excessive force is applied
- Lineup
- 4-row super compact; 4-row compact
- Firmness
- Soft; Medium
2020-06-01
Exeactive (Direct-to-consumer sales only)
A new daily habit for mature muscles and joints.
The dual formula is formulated with HMB-calcium and hydrochloride glucosamine!
- Flavor
- Lemon
- Contents
- 165g (5.5g × 30 pouches)
- Recommended daily intake
- 1 pouch (5.5g)