Toothpastes
Toothpastes
CLINICA ADVANTAGE Toothpaste

This medicated toothpaste performs three preventive dentistry essentials: aiding fluoride retention, reducing bacterial growth and removing plaque.
- Flavors
- Cool Mint; Citrus Mint; Soft Mint
- Contents
- Cool Mint: 30g; 130g
Citrus Mint: 130g
Soft Mint: 130g
CLINICA NEXT STAGE + Hypersensitivity Care Toothpaste

A toothpaste that provides total care extending all the way to dental roots left unprotected by receding gums.
This toothpaste also helps prevent stinging pain due to hypersensitivity.
- Flavors
- Clear mint citrus; Relax mint
- Contents
- 90g
CLINICA NEXT STAGE + Whitening Toothpaste

A toothpaste that provides total care extending all the way to dental roots left unprotected by receding gums.
Lifts away and removes accumulated yellowness.
- Flavors
- Refresh mint; White herb mint
- Contents
- 87g
CLINICA Toothpaste

Created using Lion’s preventive dentistry expertise
A medicated toothpaste boasting a proprietary high-adhesion fluoride formula
This toothpaste ensures that fluoride remains on the tooth surface for an extended period, thereby promoting the restoration of enamel and preventing the development and progression of caries.
- Flavors
- Mild Mint; Fresh Mint
- Contents
- Mild Mint: 30g; 130g freestanding tube; 130g boxed tube
Fresh Mint: 130g
CLINICA ENAMEL PEARL

A medicated toothpaste boasting a proprietary enamel care formula that helps maintain strong, shiny white teeth
- Flavors
- White Floral Mint; Fresh Citrus Mint
- Contents
- 130g
Dentor Clear MAX

Cleaning powder effectively removes plaque and leaves the mouth feeling fresh!
A toothpaste that leaves teeth feeling clean
- Flavors
- Spearmint; Super Cool; Natural Mint
- Contents
- 140g freestanding tube; 140g boxed tube (spearmint only)
NONIO Toothpaste

Triple action to fight bad breath! For long-lasting fresh breath.
Helps remove stains, for bright white teeth.
- Flavors
- Clear Herb Mint; Purely Mint; Splash Citrus Mint; Spicy Mint
- Contents
- Clear Herb Mint: 30g; 130g
Purely Mint: 130g
Splash Citrus Mint: 130g
Spicy Mint: 130g
NONIO Sensitive Care Toothpaste

A toothpaste that provides both bad breath care and sensitivity care while also removing stains.
- Flavor
- Natural Herb Mint
- Contents
- 130g
NONIO Plus Whitening Toothpaste

A toothpaste that offers not only effective bad-breath care, but whitening, too. For clean, sparkling white teeth.
- Flavor
- Fresh White Mint
- Contents
- 130g
NONIO Tongue Cleaning Gel

A tongue brushing gel that is gentle on the tongue while helping to remove debris and grime coating the tongue
- Flavor
- Mild Mint
- Contents
- 45g
platius creamy up paste

A toothpaste that enables whitening with luxurious creamy foam
- Flavors
- Rose Mint; Emerald Mint; Crystal Mint
- Contents
- 90g
Dent Health SP Medicated Toothpaste

Brings out the natural power to protect the teeth’s foundations*
Formulated with phellodendron bark extract. Helps prevent periodontitis by maintaining the strength of the tissues supporting the teeth and tightening the gums.
A premium formula that contains the highest ever concentrations of medicated ingredients IPMP and TXA of any Lion product
This total-care medicated toothpaste helps prevent periodontitis, gingival bleeding and bad breath.
*The periodontal tissues, such as the gums and alveolar bone
- Flavor
- Medical Herb Mint
- Contents
- 30g; 90g
Dent Health Medicated Smooth Gel Toothpaste

For gently brushing weakened gums
The abrasive-free formula is gentle even on sensitive exposed dental roots during brushing.
A premium formula that contains the highest ever concentrations of medicated ingredients IPMP and TXA of any Lion product
This total-care medicated toothpaste helps prevent periodontitis, gingival bleeding and bad breath.
- Flavor
- Mild Herb
- Contents
- 28g; 85g
Dent Health Medicated Toothpaste Bad Breath Block

A new kind of comprehensive care for bad breath after 50, when gum-related risk increases
Thoroughly treats bad breath-causing germs and other odor sources lurking deep in the gingival sulcus!
The premium formula contains maximum concentrations of the medicated ingredients IPMP and TXA to prevent periodontitis, which leads to bad breath, and keep gums healthy.
- Flavor
- Medical Clear Mint
- Contents
- 28g; 85g
Dent Health Medicated Toothpaste Stinging Block

For hypersensitivity due to receding gums
Two medicated ingredients help prevent hypersensitivity to deal with stinging pain at the source.
The premium formula contains maximum concentrations of the medicated ingredients IPMP and TXA to help prevent periodontitis and keep gums healthy.
- Flavor
- Herb Tea Mint
- Contents
- 28g; 85g
SYSTEMA EX

A medicated periodontal disease prevention toothpaste for advanced total care. Penetrates gum disease-causing plaque in the gingival sulcus to thoroughly disinfect, creating an anti-bacterial barrier and anti-inflammatory effect to help prevent gum disease.
- Flavors
- Medical Cool; Extra Herb
- Contents
- Medical Cool: 30g; 130g
Extra Herb: 130g
SYSTEMA EX W Toothpaste

Penetrates gum disease-causing plaque in the gingival sulcus to thoroughly disinfect while providing an anti-inflammatory effect to help prevent gum disease.
Also effectively cleans away dullness due to staining from the teeth.
- Flavors
- Fresh Clear Mint
- Contents
- 125g
SYSTEMA Haguki (the Gums) Plus Premium Toothpaste

A premium formula toothpaste with eight effects that revitalizes gums to help prevent gum disease
- Flavors
- Fresh Crystal Mint; Elegant Fruity Mint; Royal Herb Mint
- Contents
- 95g
SYSTEMA Haguki (the Gums) Plus Toothpaste

Revitalizes weakened gums
A medicated toothpaste that helps protect collagen in the gums, repair tissue and prevent gum disease
- Flavor
- Medical Herb
- Contents
- 90g
SYSTEMA Haguki (the Gums) Plus S Toothpaste

Revitalizes weakened gums
A medicated toothpaste that helps protect collagen in the gums, repair tissue and prevent gum disease while easing hypersensitivity
- Flavor
- Mild Herb
- Contents
- 95g
SYSTEMA Haguki (the gums) Plus W Toothpaste

Revitalizes weakened gums
A medicated toothpaste that helps protect collagen in the gums, repair tissue and prevent gum disease, all while whitening
- Flavor
- White Herb
- Contents
- 95g
Dentor SYSTEMA Toothpaste

A medicated gum disease prevention toothpaste that penetrates and kills bacteria to care for the gingival sulcus
- Flavor
- Medical Peppermint
- Contents
- 130g
Hitect Shoyaku no Megumi (Bountiful Herbal Medicine) Tightening Herbal Flavor

A medicated toothpaste that helps soothe inflamed gums and prevent periodontitis. Formulated with six natural plant extracts. Ideal for users who like a strong herbal sensation.
- Flavor
- Tightening Herb
- Contents
- 90g
Hitect Shoyaku no Megumi (Bountiful Herbal Medicine) Fresh Herbal Flavor

A medicated toothpaste that helps soothe inflamed gums and prevent periodontitis. Formulated with six natural plant extracts. Ideal for users who like a clean, fresh sensation in the mouth after brushing.
- Flavor
- Fresh Herbal
- Contents
- 90g
XYLIDENT LION

A toothpaste formulated with xylitol and fluoride, which act in tandem to help prevent the occurrence and spread of cavities
- Flavors
- Mint; Grape (XYLIDENT LION for Kids)
- Contents
- 120g; 60g (XYLIDENT LION for Kids)
Etiquette Lion

A toothpaste that helps removes the sources of bad breath, such as white tongue coating, for long-lasting freshness and odor prevention
- Flavor
- Peppermint
- Contents
- 40g; 130g freestanding tube; 130g boxed tube
White&White Lion

ZACT Lion

A toothpaste with a Fresh Savory Mint flavor that helps remove tobacco stains and prevent tobacco-related odor
- Flavor
- Fresh Savory Mint
- Contents
- 150g
Kids’ toothpastes
CLINICA Kid's Gel Toothpaste

Created using Lion’s preventive dentistry expertise
New toothpaste!
In addition to fluorine, this toothpaste is made with food-grade ingredients. It is a low-foaming, transparent gel that does not contain an abrasive and helps prevent cavities.
- Flavor
- Strawberry; Grape
- Contents
- 60g
CLINICA Kid's Toothpaste

A toothpaste just for kids!
This medicated toothpaste contains fluoride to help remineralize baby teeth and new adult teeth. Specially formulated with the enzyme dextranase to break up and remove plaque, helping prevent cavities.
- Flavors
- Strawberry; Grape; Peach
- Contents
- 60g
LION KODOMO Toothpaste

Makes brushing teeth fun for kids
A fluoride toothpaste that helps prevent cavities
- Flavors
- Strawberry; Melon
- Contents
- 40g
XYLIDENT LION

A toothpaste formulated with xylitol and fluoride, which act in tandem to help prevent the occurrence and spread of cavities
- Flavors
- Mint; Grape (XYLIDENT LION for Kids)
- Contents
- 120g; 60g (XYLIDENT LION for Kids)