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Toothpastes

Toothpastes

CLINICA ADVANTAGE Toothpaste

This medicated toothpaste performs three preventive dentistry essentials: aiding fluoride retention, reducing bacterial growth and removing plaque.

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Flavors
Cool Mint; Citrus Mint; Soft Mint
Contents
Cool Mint: 30g; 130g
Citrus Mint: 130g
Soft Mint: 130g

CLINICA Advantage + Whitening Toothpaste

Enables total care by combining the three preventive dentistry essentials while helping achieve shining white teeth!

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Flavors
Clear Mint; Citrus Mint
Contents
130g

CLINICA PRO All-in-One (Seven-Risk Care)

The CLINICA PRO medicated toothpastes are the only toothpastes in Japan formulated with an enzyme*1 as an active ingredient to break down and remove plaque, a cause of many oral health issues.
Enzymes break down and remove plaque in every nook and cranny that toothbrushes cannot reach. The toothpaste provides care to address seven lifelong oral health risks,*2 such as cavities and gum disease.
*1 The only toothpastes formulated with dextranase. Based on toothpaste sales (January 2022 Lion survey).
*2 Cavities, plaque, gum disease (inflamed gums, gingivitis), hypersensitivity, bad breath, staining, tartar deposition
    These are seven oral issues that women aged 10 to 69 want their toothpastes to address (May 2021 Lion survey).

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Flavors
Fresh Clean Mint; Rich Citrus Mint
Contents
95g

CLINICA PRO Whitening

The CLINICA PRO medicated toothpastes are the only toothpastes in Japan formulated with an enzyme*1 as an active ingredient to break down and remove plaque, a cause of many oral health issues.
Enzymes break down and remove plaque in every nook and cranny that toothbrushes cannot reach. The toothpaste helps lift off and remove yellowing even around the dental roots.*2
*1 The only toothpastes formulated with dextranase. Based on toothpaste sales (January 2022 Lion survey).
*2 Yellowing due to staining

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Flavor
Fresh Mint
Contents
95g

CLINICA PRO Hypersensitivity Care

The CLINICA PRO medicated toothpastes are the only toothpastes in Japan formulated with an enzyme* as an active ingredient to break down and remove plaque, a cause of many oral health issues.
Enzymes break down and remove plaque in every nook and cranny that toothbrushes cannot reach. The toothpaste also prevents stinging pain that accompanies hypersensitivity.
* The only toothpastes formulated with dextranase. Based on toothpaste sales (January 2022 Lion survey).

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Flavor
Relax mint
Contents
95g

CLINICA Advantage Gel Toothpaste (for electric toothbrushes)

Proprietary high-fluoride formula gel coats the surface of the teeth. This gel toothpaste for electric toothbrushes* helps prevent cavities with fluoride.
* May also be used with non-electric toothbrushes.

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Flavor
Mild Mint
Contents
90g

CLINICA Toothpaste

Created using Lion’s preventive dentistry expertise
A medicated toothpaste boasting a proprietary high-adhesion fluoride formula
This toothpaste ensures that fluoride remains on the tooth surface for an extended period, thereby promoting the restoration of enamel and preventing the development and progression of caries.

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Flavors
Mild Mint; Fresh Mint
Contents
Mild Mint: 30g; 130g
Fresh Mint: 130g

CLINICA ENAMEL PEARL

A medicated toothpaste boasting a proprietary enamel care formula that helps maintain strong, shiny white teeth

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Flavors
White Floral Mint; Fresh Citrus Mint
Contents
130g

Dentor Clear MAX

Cleaning powder effectively removes plaque and leaves the mouth feeling fresh!
A toothpaste that leaves teeth feeling clean

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Flavors
Spearmint; Super Cool; Natural Mint
Contents
140g freestanding tube

NONIO Toothpaste

Triple action to fight bad breath! For long-lasting fresh breath.
Helps remove stains, for bright white teeth.

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Flavors
Clear Herb Mint; Purely Mint; Splash Citrus Mint; Spicy Mint
Contents
Clear Herb Mint: 30g; 130g
Purely Mint: 130g
Splash Citrus Mint: 130g
Spicy Mint: 130g

NONIO Sensitive Care Toothpaste

A toothpaste that provides both bad breath care and sensitivity care while also removing stains.

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Flavor
Natural Herb Mint
Contents
130g

NONIO Plus Whitening Toothpaste

A toothpaste that offers not only effective bad-breath care, but whitening, too. For clean, sparkling white teeth.

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Flavor
Fresh White Mint
Contents
130g

NONIO Tongue Cleaning Gel

A tongue brushing gel that is gentle on the tongue while helping to remove debris and grime coating the tongue

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Flavor
Mild Mint
Contents
45g

Lightee Toothpaste PREMIUM

Thoroughly removes discoloration-causing grime from micro-level imperfections in the dental surface, with additional ingredients to prevent staining. Helps prevent stains from coffee or tea from adhering to the teeth to bring out the teeth’s reflective whiteness.

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Flavor
Citrus Tea Mint
Contents
100g; 53g

Lightee Toothpaste

A powerful whitening toothpaste developed by Lion that thoroughly removes grime from micro-level imperfections in the dental surface while promoting enamel repair* to prevent cavities. This toothpaste helps bring out the teeth’s natural, shining whiteness.
* Remineralization

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Flavors
White Citrus Mint; White Rose Mint
Contents
100g; 53g

Dent Health Medicated Toothpaste DX

Protects weakened gums and teeth
Prevents periodontitis and cavities, the two main factors increasing the risk of tooth loss.*
Contains the highest concentrations of medicated ingredients IPMP and TXA of any Lion product to date.
This total-care medicated toothpaste helps prevent periodontitis, gingival bleeding and bad breath.
* Source: 8020 Promotion Foundation survey (2018)

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Flavor
Medical Clean Herb
Contents
28g; 85g

Dent Health Medicated Smooth Gel Toothpaste

For gently brushing weakened gums
The abrasive-free formula is gentle even on sensitive exposed dental roots during brushing.
A premium formula that contains the highest ever concentrations of medicated ingredients IPMP and TXA of any Lion product
This total-care medicated toothpaste helps prevent periodontitis, gingival bleeding and bad breath.

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Flavor
Mild Herb
Contents
28g; 85g

Dent Health Medicated Toothpaste Bad Breath Block

A new kind of comprehensive care for bad breath after 50, when gum-related risk increases
Thoroughly treats gum disease-causing germs, which also cause bad breath, and other odor sources!
The premium formula contains maximum concentrations of the medicated ingredients IPMP and TXA. Prevents bad bread generated by gum disease-causing bacteria!

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Flavor
Medical Clear Mint
Contents
28g; 85g

Dent Health Medicated Toothpaste Stinging Block

For hypersensitivity due to receding gums
Two medicated ingredients help prevent hypersensitivity to deal with stinging pain at the source.
The premium formula contains maximum concentrations of the medicated ingredients IPMP and TXA to help prevent periodontitis and keep gums healthy.

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Flavor
Herb Tea Mint
Contents
28g; 85g

SYSTEMA EX Toothpaste

A medicated periodontal disease*1 prevention toothpaste that thoroughly disinfects gum disease-causing plaque*2 while helping prevent bad breath and cavities for total protection
*1 Gingivitis and periodontitis
*2 Plaque inside the gingival sulcus

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Flavors
Medical Cool; Extra Herb
Contents
Medical Cool: 30g; 130g
Extra Herb: 130g

SYSTEMA EX W Toothpaste

A medicated toothpaste that thoroughly disinfects gum disease-causing plaque* to help prevent gum disease (gingivitis and periodontitis) while effectively cleaning away dullness due to staining from the teeth.
*Plaque inside the gingival sulcus

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Flavors
Fresh Clear Mint
Contents
125g

SYSTEMA Haguki (the Gums) Plus Premium Toothpaste

A premium formula toothpaste with eight effects that revitalizes gums to help prevent gum disease

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Flavors
Fresh Crystal Mint; Elegant Fruity Mint; Royal Herb Mint
Contents
95g

SYSTEMA Haguki (the Gums) Plus Premium Toothpaste Yokubari na BIHAKU (Whitening)

A premium whitening toothpaste with eight effects, including revitalizing gums and, most importantly, whitening care for adults* that removes stains all the way down to the dental roots
* Restores teeth to their natural whiteness

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Flavors
Brightening Floral Mint; Silky Floral Mint
Contents
95g

SYSTEMA Haguki (the Gums) Plus Toothpaste

Revitalizes weakened gums
A medicated toothpaste that helps protect collagen in the gums, repair tissue and prevent gum disease

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Flavor
Medical Herb
Contents
90g

SYSTEMA Haguki (the Gums) Plus S Toothpaste

Revitalizes weakened gums
A medicated toothpaste that helps protect collagen in the gums, repair tissue and prevent gum disease while easing hypersensitivity

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Flavor
Mild Herb
Contents
95g

SYSTEMA Haguki (the Gums) Plus W Toothpaste

Revitalizes weakened gums
A medicated toothpaste that helps protect collagen in the gums, repair tissue and prevent gum disease, all while whitening

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Flavor
White Herb
Contents
95g

SYSTEMA Haguki (the Gums) Plus Gel Toothpaste (for electric toothbrushes)

Gel toothpaste for electric toothbrushes* that contains vitamin E to revitalize the gums, repair tissue and prevent gum disease
* May also be used with non-electric toothbrushes.

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Flavor
Medical Herb Mint
Contents
90g

SYSTEMA Medicated Interdental Gel

A medicated interdental gel that provides concentrated care for the parts of the gingival sulcus between the teeth, which are especially prone to gum disease. Recommended for use on interdental brushes and end tuft brushes.

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Contents
18ml

Dentor SYSTEMA Toothpaste

A medicated gum disease*1 prevention toothpaste that thoroughly disinfects gum disease-causing plaque*2 to care for the gingival sulcus
*1 Gingivitis and periodontitis
*2 Plaque inside the gingival sulcus

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Flavor
Medical Peppermint
Contents
130g

XYLIDENT LION

A toothpaste formulated with xylitol and fluoride, which act in tandem to help prevent the occurrence and spread of cavities

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Flavors
Mint; Grape (XYLIDENT LION for Kids)
Contents
120g; 60g (XYLIDENT LION for Kids)

Etiquette Lion

A toothpaste that helps removes the sources of bad breath, such as white tongue coating, for long-lasting freshness and odor prevention

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Flavor
Peppermint
Contents
40g; 130g freestanding tube; 130g boxed tube

White&White Lion

A fluoride toothpaste that helps keep teeth healthy and white

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Flavor
Fresh Mint
Contents
150g

ZACT Lion

A toothpaste with a Fresh Savory Mint flavor that helps remove tobacco stains and prevent tobacco-related odor

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Flavor
Fresh Savory Mint
Contents
150g

Kids’ toothpastes

CLINICA Kid's Gel Toothpaste

Created using Lion’s preventive dentistry expertise
New toothpaste!
In addition to fluorine, this toothpaste is made with food-grade ingredients. It is a low-foaming, transparent gel that does not contain an abrasive and helps prevent cavities.

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Flavor
Strawberry; Grape
Contents
60g

CLINICA Kid's Toothpaste

Created using Lion’s preventive dentistry expertise
A toothpaste just for kids!
This medicated toothpaste for small children is formulated with fluoride and enzymes to strengthen teeth and protect against cavities.
Available in long-lasting fruit flavors blended with Lion’s unique mild natural mint.

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Flavors
Strawberry; Grape
Contents
60g

CLINICA Jr. Toothpaste

Created using Lion’s preventive dentistry expertise
A medicated toothpaste formulated with fluoride and enzymes to protect the permanent teeth of children in elementary and junior high school from cavities.
Flavored with Lion’s unique mild natural mint for long-lasting gentle minty freshness.

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Flavor
Soft Mint
Contents
60g

LION KODOMO Toothpaste

Makes brushing teeth fun for kids
A fluoride toothpaste that helps prevent cavities

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Flavors
Strawberry; Melon
Contents
40g

XYLIDENT LION

A toothpaste formulated with xylitol and fluoride, which act in tandem to help prevent the occurrence and spread of cavities

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Flavors
Mint; Grape (XYLIDENT LION for Kids)
Contents
120g; 60g (XYLIDENT LION for Kids)

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