Toothpastes

This medicated toothpaste performs three preventive dentistry essentials: aiding fluoride retention, reducing bacterial growth and removing plaque.

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Enables total care by combining the three preventive dentistry essentials while helping achieve shining white teeth!

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Proprietary high-fluoride formula gel coats the surface of the teeth. This gel toothpaste for electric toothbrushes* helps prevent cavities with fluoride.
* May also be used with non-electric toothbrushes.

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A toothpaste that provides total care extending all the way to dental roots left unprotected by receding gums.
This toothpaste also helps prevent stinging pain due to hypersensitivity.

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A toothpaste that provides total care extending all the way to dental roots left unprotected by receding gums.
Lifts away and removes accumulated yellowness.

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Created using Lion’s preventive dentistry expertise
A medicated toothpaste boasting a proprietary high-adhesion fluoride formula
This toothpaste ensures that fluoride remains on the tooth surface for an extended period, thereby promoting the restoration of enamel and preventing the development and progression of caries.

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A medicated toothpaste boasting a proprietary enamel care formula that helps maintain strong, shiny white teeth

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Cleaning powder effectively removes plaque and leaves the mouth feeling fresh!
A toothpaste that leaves teeth feeling clean

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Triple action to fight bad breath! For long-lasting fresh breath.
Helps remove stains, for bright white teeth.

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A toothpaste that provides both bad breath care and sensitivity care while also removing stains.

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A toothpaste that offers not only effective bad-breath care, but whitening, too. For clean, sparkling white teeth.

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A tongue brushing gel that is gentle on the tongue while helping to remove debris and grime coating the tongue

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A powerful whitening toothpaste developed by Lion that thoroughly removes grime from micro-level imperfections in the dental surface while promoting enamel repair* to prevent cavities. This toothpaste helps bring out the teeth’s natural, shining whiteness.
* Remineralization

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Brings out the natural power to protect the teeth’s foundations*
Formulated with phellodendron bark extract. Helps prevent periodontitis by maintaining the strength of the tissues supporting the teeth and tightening the gums.
A premium formula that contains the highest ever concentrations of medicated ingredients IPMP and TXA of any Lion product
This total-care medicated toothpaste helps prevent periodontitis, gingival bleeding and bad breath.
*The periodontal tissues, such as the gums and alveolar bone

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For gently brushing weakened gums
The abrasive-free formula is gentle even on sensitive exposed dental roots during brushing.
A premium formula that contains the highest ever concentrations of medicated ingredients IPMP and TXA of any Lion product
This total-care medicated toothpaste helps prevent periodontitis, gingival bleeding and bad breath.

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A new kind of comprehensive care for bad breath after 50, when gum-related risk increases
Thoroughly treats gum disease-causing germs, which also cause bad breath, and other odor sources!
The premium formula contains maximum concentrations of the medicated ingredients IPMP and TXA. Prevents bad bread generated by gum disease-causing bacteria!

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For hypersensitivity due to receding gums
Two medicated ingredients help prevent hypersensitivity to deal with stinging pain at the source.
The premium formula contains maximum concentrations of the medicated ingredients IPMP and TXA to help prevent periodontitis and keep gums healthy.

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A medicated periodontal disease prevention toothpaste for advanced total care. Penetrates gum disease-causing plaque in the gingival sulcus to thoroughly disinfect, creating an anti-bacterial barrier and anti-inflammatory effect to help prevent gum disease.

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Penetrates gum disease-causing plaque in the gingival sulcus to thoroughly disinfect while providing an anti-inflammatory effect to help prevent gum disease.
Also effectively cleans away dullness due to staining from the teeth.

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A premium formula toothpaste with eight effects that revitalizes gums to help prevent gum disease

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A premium whitening toothpaste with eight effects, including revitalizing gums and, most importantly, whitening care for adults* that removes stains all the way down to the dental roots
* Restores teeth to their natural whiteness

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Revitalizes weakened gums
A medicated toothpaste that helps protect collagen in the gums, repair tissue and prevent gum disease

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Revitalizes weakened gums
A medicated toothpaste that helps protect collagen in the gums, repair tissue and prevent gum disease while easing hypersensitivity

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Revitalizes weakened gums
A medicated toothpaste that helps protect collagen in the gums, repair tissue and prevent gum disease, all while whitening

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Gel toothpaste for electric toothbrushes* that contains vitamin E to revitalize the gums, repair tissue and prevent gum disease
* May also be used with non-electric toothbrushes.

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A medicated gum disease prevention toothpaste that penetrates and kills bacteria to care for the gingival sulcus

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A medicated toothpaste that helps soothe inflamed gums and prevent periodontitis. Formulated with six natural plant extracts. Ideal for users who like a strong herbal sensation.

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A medicated toothpaste that helps soothe inflamed gums and prevent periodontitis. Formulated with six natural plant extracts. Ideal for users who like a clean, fresh sensation in the mouth after brushing.

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A toothpaste formulated with xylitol and fluoride, which act in tandem to help prevent the occurrence and spread of cavities

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A toothpaste that helps removes the sources of bad breath, such as white tongue coating, for long-lasting freshness and odor prevention

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A fluoride toothpaste that helps keep teeth healthy and white

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A toothpaste with a Fresh Savory Mint flavor that helps remove tobacco stains and prevent tobacco-related odor

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Created using Lion’s preventive dentistry expertise
New toothpaste!
In addition to fluorine, this toothpaste is made with food-grade ingredients. It is a low-foaming, transparent gel that does not contain an abrasive and helps prevent cavities.

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Created using Lion’s preventive dentistry expertise
A toothpaste just for kids!
This medicated toothpaste for small children is formulated with fluoride and enzymes to strengthen teeth and protect against cavities.
Available in long-lasting fruit flavors blended with Lion’s unique mild natural mint.

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Created using Lion’s preventive dentistry expertise
A medicated toothpaste formulated with fluoride and enzymes to protect the permanent teeth of children in elementary and junior high school from cavities.
Flavored with Lion’s unique mild natural mint for long-lasting gentle minty freshness.

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Makes brushing teeth fun for kids
A fluoride toothpaste that helps prevent cavities

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A toothpaste formulated with xylitol and fluoride, which act in tandem to help prevent the occurrence and spread of cavities

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