Business Segment

Oral Care

Lion provides products for advanced oral care to support daily health.

Main products: Toothpastes, toothbrushes, dental rinses and other dental care products, etc.

Beauty Care

Lion promotes comfort, health and wellbeing through its hair and skin care products.

Main products: Hand soaps, body washes, antiperspirants and deodorants, shampoos, conditioners, men's cosmetics, hair-nourishing treatments, etc.


Lion offers an abundant lineup of products under quality brands to meet growing self-medication needs.

Main products: Antipyretic analgesics, antidiarrheals, gastrointestinal medicines, eyedrops, health tonics, etc.

Wellness Direct

Lion offers direct-to-consumer sales products that meet the health and beauty needs of a variety of consumers.

Main products: Health food products, aging care products, etc.

Fabric Care

Lion provides safe, reliable products that make clothes not only clean but a pleasure to wear.

Main products: Laundry detergents, fabric softeners, bleaches, clothing care agents, etc.

Living Care

Lion offers products that promote clean and comfortable eating and living.

Main products: Dishwashing detergents, household cleaners, cooking-aid products, etc.


Operating in eight countries and regions in Asia—including Thailand, Malaysia and South Korea—Lion transcends cultural and language barriers to provide products useful for comfortable living.

Main products: Laundry detergents, dishwashing detergents, toothpastes, toothbrushes, hand soaps, body washes, etc.

Gift and Special Order

Lion provides a variety of gift and special order products for its customers.

Main products: Gifts, novelties, etc.

Chemicals (Lion Specialty Chemicals Co., Ltd.)

As an environmentally advanced company, the global operations of Lion Specialty Chemicals are aimed at bettering the global environment and consumer hygiene, health and comfort, as well as contributing to industry.

Main products: Fat and oil products, carbon products, surfactants, fatty-acid nitrogen derivatives, chemical agents for rubber, chemical agents for construction, etc.

Detergent for Institutional Use (Lion Hygiene Co., Ltd.)

Lion Hygiene offers detergents and hygiene management support services for the restaurant industry, hospitals, nursing facilities, food product factories, cleaning businesses, etc.

Main products: Dishwasher detergents, cooking-aid products, hand soaps, disinfectants, cleaning agents, etc.

Pet Supplies (Lion Trading Co., Ltd.)

Lion helps make the lifestyles of pet owners and their animals more enjoyable through products that promote cleanliness, health and comfort.

Main products: Sanitary products, pet oral care, body care, laundry care and room care products, etc.

Dental Materials (Lion Dental Products Co., Ltd.)

Through dental clinics, Lion offers products related to preventive dentistry for both self-care and professional care to support patients’ dental and oral health.

Main products: Toothpastes, toothbrushes, interdental cleaning products, mouthwashes, pharmaceuticals, etc.