Stakeholder Engagement


The Lion Group recognizes the importance of meeting the expectations and demands of stakeholders. To that end, mutual understanding with our stakeholders is essential for us to continue our sustainable growth. We strive to actively engage stakeholders in dialogue and collaboration by through various forms of communication.

We value and take seriously our stakeholders’ opinions and suggestions. After analyzing and reviewing them internally, we incorporate them into our future corporate activities to further improve our sustainability efforts.

Lion’s Main Stakeholders

Lion considers its main stakeholders to be its shareholders, investors, customers (consumers) and business partners, as well as municipalities, governments, non-profit organizations, local communities and employees.


Stakeholder Engagement

To ensure that it will be able to continue to contribute to society, Lion listens carefully to the opinions of stakeholders and promotes stakeholder engagement* by via the following communication methods. The opinions we receive are reported to management and the relevant departments, and are utilized in our business activities.

Main Stakeholder Communication Methods

Putting our Purpose into Practice: “Make a difference in everyday lives by redesigning habits: ReDesign”

Stakeholder Major responsibilities Main engagement opportunities
Shareholders and investors
  • Business growth (sales and profit)
  • Returning profits to shareholders
  • Sound and transparent management
  • Accountability and constructive dialogue
  • Effective corporate governance
  • Annual Meeting of Shareholders, Annual Meeting of Shareholders convocation notice
  • Financial results briefings
  • Briefings for individual investors and institutional investors
  • IR tours: Individual interviews with overseas institutional investors and analysts
  • Enhancing disclosure content
  • Timely disclosure of management-related information
Website: Investor Relations and News Release sections
Proactive disclosure of financial and non-financial information Integrated Report
Customers (consumers) Redesigning habits Promotional activities and exhibition events
Safe and reliable manufacturing Factory tours
Product development emphasizing the consumer's perspective Consumer research: group interviews, monitoring surveys
Supplying superior products and services useful for everyday living Commercials, in-store shopping, online shopping
Promoting information useful for everyday living Lion’s website and social media
Appropriate, sincere customer service Customer support
Business partners

Suppliers (raw material manufacturers, production contractors)

  • Establishing supply chain management that takes human rights and the environment into consideration
  • Responsible raw material procurement
  • Self-checks/feedback based on the Lion Group Supplier CSR Guidelines
  • Compliance consultation and whistle-blowing system (AL Heart Hotline)

Retail stores, wholesalers

  • Building relationships of trust through fair and equitable trade
  • Stable supply of products
  • Proposing value-added products and services that meet consumer needs
  • Contributing to the revitalization of markets in each category
  • New product briefings, product seminars
  • Lion network, wholesaler meetings
  • Sales floor strategy proposal meetings, merchandising meetings
  • Collaborative events and fairs
  • Collaborative environmental initiatives
Governments and municipalities Appropriate dialogue with supervisory authorities Councils, committees, opinion exchange meetings, personnel exchanges
Collaboration to resolve local social issues Conclusion of agreements, collaborative events and initiatives
Building and maintaining equitable and sound relationships Debriefings and information exchange meetings
Non-profit organizations Collaborative, cooperative support for solving social and environmental issues
  • Conclusion of agreements, collaborative events and initiatives
  • Opinion exchange meetings
  • Support through monetary and product donations
Local communities Solving social and economic issues Social contribution activities and participation in the local community
Contributing to regional revitalization and development and collaboration with local communities Connecting with local residents through events
  • Promoting health and educating the next generation on hygiene and cleanliness
  • Proposing educational curriculums
  • Environmental education
  • Health seminars
  • Disaster relief
  • Supporting science classes
  • Forest maintenance activities
Consideration for the natural environment Environmental beautification activities
Biodiversity conservation Conservation activities with local residents
  • Providing a comfortable working environment for employees.
  • Support for job satisfaction
  • Internal communications through newsletters, Group intranet, etc.
  • Employee awareness and behavior surveys
  • Compliance Awareness Survey
  • Building good relationships
  • Fostering an organizational culture that encourages innovation
  • Roundtable with the President to exchange ideas with management
  • Creating new businesses through the new value creation program
  • Fair evaluation and treatment
  • Improving the employee benefits system
  • Labor-management meetings
  • Individual interviews
Utilizing and developing human resources
  • Various educational programs and training for skills acquisition and ability development
  • Rank-specific training
Promoting occupational safety and health
  • Workplace accident prevention program
  • e-learning training
Promoting and managing health Health checkups, dental checkups
Respecting human rights
  • Compliance consultation and whistle-blowing system (AL Heart Hotline)
  • e-learning training
Respecting diversity

* The process in which a company actively engages with its stakeholders through dialogue and other means to achieve mutually acceptable outcomes in order to fulfill its corporate social responsibility (see the Japan Business Federation’s Implementation Guidance on Charter of Corporate Behavior, 7th Edition)

Stakeholder Dialogue

Lion regards dialogue with stakeholders as a valuable opportunity for seeing how its aspirations as a company compare with society’s demands and calibrating its sense of balance as a good corporate citizen.

For example, we hold discussions with outside experts and customers, offer customer tours of our operating sites and provide information about our environmental conservation and social contribution activities.

Stakeholder dialogues are an important opportunity for exchanging opinions. Each dialogue focuses on a topic that requires discussion, allowing Lion to hear stakeholder opinions. These opinions are reflected not only in business activities, but also in our reporting.

We will continue working to understand and meet the needs of our customers and society through dialogue with stakeholders.

Demonstrating the quick-rinse action of Ofuro no Look (bath cleaner)
Rooftop biotope tour
Implemented Participating stakeholders Theme
2014 Outside experts, employees Biodiversity information exchange meeting
2012 Outside experts New environmental targets and environmental communication
2010-2011 Customers, employees Lion’s environmental conservation and social contribution activities
2009 Outside experts Providing safety and peace of mind for all customers
2008 Outside experts Communication through the CSR report: Are Lion’s points getting across?
2007 Outside experts Read-through of Lion’s CSR report