Stakeholder Engagement


The Lion Group recognizes the importance of meeting the expectations and demands of stakeholders. To that end, mutual understanding with our stakeholders is essential for us to continue our sustainable growth. We strive to actively engage stakeholders in dialogue and collaboration by through various forms of communication.

We value and take seriously our stakeholders’ opinions and suggestions. After analyzing and reviewing them internally, we incorporate them into our future corporate activities to further improve our sustainability efforts.

Lion’s Main Stakeholders

Lion considers its main stakeholders to be its shareholders, investors, customers (consumers) and business partners, as well as municipalities, governments, non-profit organizations, local communities and employees.


Stakeholder Engagement

To ensure that it will be able to continue to contribute to society, Lion listens carefully to the opinions of stakeholders and promotes stakeholder engagement* via the following communication methods. The opinions we receive are reported to management and the relevant departments and are utilized in our business activities.

* The process in which a company actively engages with its stakeholders through dialogue and other means to achieve mutually acceptable outcomes in order to fulfill its corporate social responsibility (see the Japan Business Federation’s Implementation Guidance on Charter of Corporate Behavior, 7th Edition)

Main Stakeholder Communication Methods

Putting Our Purpose into Practice: “Make a difference in everyday lives by redesigning habits: ReDesign”
Stakeholder Major responsibilities Main engagement opportunities
Shareholders and investors
  • Business growth (sales and profit)
  • Returning profits to shareholders
  • Sound and transparent management
  • Accountability and constructive dialogue
  • Effective corporate governance
  • Annual Meeting of Shareholders, Annual Meeting of Shareholders convocation notice
  • Financial results briefings
  • Briefings for individual investors and institutional investors
  • IR tours: Individual interviews with overseas institutional investors and analysts
  • Enhancing disclosure content
  • Timely disclosure of management-related information
Website: Investor Relations and News Release sections
Proactive disclosure of financial and non-financial information Integrated Report
Customers (consumers) Redesigning habits Promotional activities and exhibition events
Safe and reliable manufacturing Factory tours
Product development emphasizing the consumer's perspective Consumer research: group interviews, monitoring surveys
Supplying superior products and services useful for everyday living Commercials, in-store shopping, online shopping
Promoting information useful for everyday living Lion’s website and social media
Appropriate, sincere customer service Customer support
Stakeholder Major responsibilities Main engagement opportunities
Business partners

Suppliers (raw material manufacturers, production contractors)

  • Establishing supply chain management that takes human rights and the environment into consideration
  • Responsible raw material procurement
  • Self-checks/feedback based on the Lion Group Supplier CSR Guidelines
  • Compliance consultation and whistle-blowing system (AL Heart Hotline)

Retail stores, wholesalers

  • Building relationships of trust through fair and equitable trade
  • Stable supply of products
  • Proposing value-added products and services that meet consumer needs
  • Contributing to the revitalization of markets in each category
  • New product briefings, product seminars
  • Lion network, wholesaler meetings
  • Sales floor strategy proposal meetings, merchandising meetings
  • Collaborative events and fairs
  • Collaborative environmental initiatives
Governments and municipalities Appropriate dialogue with supervisory authorities Councils, committees, opinion exchange meetings, personnel exchanges
Collaboration to resolve local social issues Conclusion of agreements, collaborative events and initiatives
Building and maintaining equitable and sound relationships Debriefings and information exchange meetings
Non-profit organizations Collaborative, cooperative support for solving social and environmental issues
  • Conclusion of agreements, collaborative events and initiatives
  • Opinion exchange meetings
  • Support through monetary and product donations
Local communities Solving social and economic issues Social contribution activities and participation in the local community
Contributing to regional revitalization and development and collaboration with local communities Connecting with local residents through events
  • Promoting health and educating the next generation on hygiene and cleanliness
  • Proposing educational curriculums
  • Environmental education
  • Health seminars
  • Disaster relief
  • Supporting science classes
  • Forest maintenance activities
Consideration for the natural environment Environmental beautification activities
Biodiversity conservation Conservation activities with local residents
Stakeholder Major responsibilities Main engagement opportunities
  • Providing a comfortable working environment for employees.
  • Support for job satisfaction
  • Internal communications through the Group intranet, etc.
  • Employee awareness and behavior surveys
  • Compliance Awareness Survey
  • Building good relationships
  • Fostering an organizational culture that encourages innovation
  • Roundtable with the President to exchange ideas with management
  • Creating new businesses through the new value creation program
  • Fair evaluation and treatment
  • Improving the employee benefits system
  • Labor-management meetings
  • Individual interviews
Utilizing and developing human resources
  • Various educational programs and training for skills acquisition and ability development
  • Rank-specific training
Promoting occupational safety and health
  • Workplace accident prevention program
  • e-learning training
Promoting and managing health Health checkups, dental checkups
Respecting human rights
  • Compliance consultation and whistle-blowing system (AL Heart Hotline)
  • e-learning training
Respecting diversity

Stakeholder Dialogue

Lion regards dialogue with stakeholders as a valuable opportunity for seeing how its aspirations as a company compare with society’s demands and calibrating its sense of balance as a good corporate citizen.

In recent years, in light of the growing importance of responding to new demands from society, we hold study meetings for management as part of our stakeholder dialogues. These meetings bring together outside experts with Lion’s top management to discuss sustainability topics directly related to corporate operations. The suggestions and opinions expressed in these dialogues are reflected in Lion’s operations and used to further promote sustainability activities.

In May 2022, we held a study meeting on the topic of respect for human rights, which has been attracting attention as a major social issue in recent years. At this meeting, an outside expert specializing in human rights served as an instructor, leading discussion with Lion’s chairman, president, directors, Audit & Supervisory Board members and executive officers.

We will continue working to understand and meet the needs of our customers and society through a variety of forms of dialogue with stakeholders.

Implemented Participating stakeholders Theme
2022 Outside experts Respect for human rights (United Nations Guiding Principles on Business and Human Rights)—Why it is crucial to strengthen initiatives to ensure respect for human rights now
2021 An NPO The Okuchikarada Project for children (Inclusive oral care)
Outside experts, employees Spreading awareness of sustainability
2020 Outside experts ESG-oriented management
2019 Outside experts Promoting sustainability-oriented management