Some activities have been cancelled or postponed to prevent the spread of the novel coronavirus.
We plan to restart these activities when conditions improve and safety can be assured.
The “Brighter Smiles for the New Generation” is a territory-wide oral health promotion program organized by the Hong Kong Department of Health and the Hong Kong Dental Association. Oral care education classes are conducted at kindergartens and nurseries. Lion Corporation (Hong Kong) Ltd. (“LCHK”) supports this program. (From November 2015 to June 2020.)
In the oral care education classes, children aged three to six are taught how to brush their teeth correctly
in a fun manner by their classroom teacher. After the class, each child is awarded a certificate of class
completion and given a Systema Kid’s Toothbrush and KODOMO Toothpaste (oral care products of LCHK) for
use at home.
99,000 children at about 770 kindergartens and nurseries participated in this program in 2020.
For the 11th consecutive year, LCHK participated in “Love Teeth Day,” an annual charity fund-raising event in Hong Kong started in 2008, organized by the Community Chest of Hong Kong, the Hong Kong Dental Association and the Hong Kong Department of Health. The aim of this campaign is to heighten public awareness of oral health and to encourage people to practice preventive oral health.
On December 2, 2020, “Love Teeth Day” was held and donations were collected from Hong Kong citizens to support Oral Health Services for the needy. Participants who donated more than HK$45 received the “Love Teeth Day Oral Care Pack” in appreciation of their support. This is a gift set of various oral care products, including toothbrushes, toothpaste and dental floss, as well as a dental care leaflet, to further promote oral health information and the importance of oral care.
LCHK has been supporting this event since 2009. In 2020, LCHK donated 40,000 Systema Toothbrushes for inclusion in the “Love Teeth Day Oral Care Pack.”