Ensuring Product Safety and Reliability Reinforcing the Provision of Information to Customers

Providing Useful Information for Daily Living and Promoting Educational Activities

Lion actively engages in communication with consumers with the aim of expanding our creation and dissemination of information that contributes to healthy and comfortable living.


*Specialists who research and provide information useful for comfortable, healthy living

Initiatives of the Meisters of Daily Life

Lion’s Meisters of Daily Life, career researchers with specialist expertise, are conducting the following activities in the fields of oral care, healthcare, hygiene, laundry and living care. Meisters of Daily Life research useful lifestyle information to make everyday life healthy and comfortable and share colorful living ideas through various media and events.

Communication with Customers through Workshops

Oral care workshop at an elementary and junior high school (June 17, 2022)
Laundry workshop at a consumer lifestyle seminar
(October 5, 2022)
Kaji × Kaji Happy Share Project
Housework sharing seminar co-hosted by LION and Akashi City (October 9, 2022)
Hygiene seminar collaboration with
a restaurant’s website
(October 19, 2022)
Seminars covering the healthcare and living care fields were conducted at the event (October 28, 2022)

Communication with Customers Using the “Lidea” Lifestyle Information Website

Lidea is a lifestyle information website aimed at inspiring curiosity about living habits and helping users cherish each day by providing content about Lion products, the technologies behind them, and approaches to daily living. The site provides accurate information that is useful for consumers’ daily living, presented mainly by the Meisters of Daily Life, lifestyle information specialists.
Going forward, Lion will continue to provide information useful for daily living through Lidea and use the information accumulated through Lidea to deepen diverse forms of communication with customers.

Lidea [Japanese]

Sustainability Communication Booklet

To help consumers easily and enjoyably understand Lion’s sustainability initiatives, Lion has created a booklet titled “Foundation of Daily Life: In Numbers” (in Japanese). The booklet uses numbers to illustrate a variety of social issues closely related to daily living and highlights the ways that Lion is working to help solve these issues through products, educational activities and communications.
The booklet is distributed at events related to health, cleanliness and the environment, where Lion comes into direct contact with consumers.

Sustainability Communication Booklet

Media for the Visually Impaired

Lion uses a variety of media to provide information for the visually impaired.

The Roots of Our Information Provision

Across Japan, Lion provides everyday household goods, such as detergents, toothpastes, toothbrushes, shampoos and household cleaners. We believe it is our mission to provide such products as well as clear information about them to all customers.

The Roots of Our Information Provision [Japanese]

Sawatte Wakaru Tooth Brushing Book

In collaboration with Dai Nippon Printing Co., Ltd., Lion issues the Sawatte Wakaru Tooth Brushing Book, a health guidebook incorporating universal design with tactile diagrams for the visually impaired.

Sawatte Wakaru Tooth Brushing Book [Japanese]

Making Products Barrier Free

The page below highlights products developed incorporating a barrier-free perspective and products that visually impaired customers have commented are convenient based on their actual usage experience.

Making Products Barrier Free [Japanese]

Timeline of Initiatives

The page below provides a timeline of Lion’s initiatives aimed at addressing the needs of the visually impaired.

Timeline of Initiatives [Japanese]