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Ensuring Product Safety and Reliability Reinforcing the Provision of Information to Customers

Providing Useful Information for Daily Living and Promoting Educational Activities

Lion actively engages in communication with consumers with the aim of expanding our creation and dissemination of information that contributes to healthy and comfortable living.

Providing Useful Information for Daily Living and Promoting Educational Activities

* Specialists who provide information useful for comfortable, healthy living

Initiatives of the Meisters of Daily Life

Lion’s Meisters of Daily Life, career researchers with specialist expertise, are conducting the following activities in the fields of oral care, healthcare, hygiene, laundry and living care.

1. Oral Care Meister

Events at drugstores and web seminars
Events at drugstores and web seminars
Health seminar held by a life insurance company (January 22, 2020)
Health seminar held by a life insurance company (January 22, 2020)

2. Laundry Meister

Laundry seminar organized by the National Consumer Affairs Center of Japan (February 1, 2020)
Laundry seminar organized by the National Consumer Affairs Center of Japan (February 1, 2020)

3. Healthcare Meister

Community health workshop (February 19, 2020)
Community health workshop (February 19, 2020)

4. Living Care Meister

Cleaning seminar at a supermarket culture class (October 27, 2020)
Cleaning seminar at a supermarket culture class (October 27, 2020)
Happy Marriage City Promotion Project in Saga Prefecture (October 6, 2020)
Happy Marriage City Promotion Project in Saga Prefecture (October 6, 2020)
Happy Marriage City Promotion Project online seminar in Ishinomaki (November 30, 2020)
Happy Marriage City Promotion Project online seminar in Ishinomaki (November 30, 2020

Communication with Customers Using the “Lidea” Lifestyle Information Website

Lidea is a lifestyle information website aimed at inspiring curiosity about living habits and helping users cherish each day by providing content about Lion products, the technologies behind them, and approaches to daily living. The site provides accurate information that is useful for consumers’ daily living, presented mainly by the Meisters of Daily Life, lifestyle information specialists.
Going forward, Lion will continue to provide information useful for daily living through Lidea and use the information accumulated through Lidea to deepen diverse forms of communication with customers.

Lidea
Lidea [Japanese] https://lidea.today/

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